Kendall Jenner's 818 Tequila Introduces Mini Bottles with September Retail Launch and Promotional Campaign
Photo Credit: Nick Wiesner and 818 Tequila
LOS ANGELES, August 18, 2025 (ENTERTAINMENT INTERVIEWS) — Beverage company 818 Tequila has announced the launch of 50ML mini bottles of its Reposado and Blanco tequilas, with nationwide distribution beginning in September. The announcement coincides with the company’s annual 8.18 Day celebration.
Latest Movies!
●
Latest Movies! ●
The new mini bottles, also known as “shooters” or “nips,” offer the same tequila expressions currently available in full-size formats, packaged in a smaller size for on-the-go use. According to the company, the minis are designed to be portable and align with evolving consumer trends in accessibility and design.
To accompany the launch, 818 Tequila has released a promotional campaign titled “Free the Nip,” which positions the minis as a fashion-forward accessory. A limited-edition launch bundle featuring an 818 Mini Bag Charm will be available on Gopuff beginning September 8 at 12 p.m. ET.
“We designed the 818 Minis to be chic and fun. The release is a direct response to what our fans have been asking for, it's about growing our portfolio and making 818 more accessible in everyday moments. We've made our minis into your new favorite accessory,” said Kendall Jenner, Founder of 818 Tequila.
“As we grow the 818 brand, this launch is a strategic step that strengthens our position at the intersection of culture and premium spirits. People are clipping charms and lip glosses to their bags, so we thought, why not the 818 Mini? We're giving the mini a tongue-in-cheek new role as your new favorite accessory, no longer relegated to minibars or airplane carts,” said Kathleen Braine, CMO of Calabasas Beverage Company.
The mini bottles will be available at BevMo!, Total Wine & More, and Remedy Liquor, retailing for $3.99 (Blanco) and $4.99 (Reposado).
818 Tequila, founded by Jenner, is produced in Jalisco, Mexico using traditional methods. The company reports that it has earned 47 awards across 14 spirits competitions and experienced growth that outpaced the tequila category in 2024.
For more information, visit www.drink818.com.
Source: 818 TEQUILA
