De’Longhi Launches Global Perfetto 3.0 Campaign Featuring Brad Pitt at Venice Film Festival
Photo Credit: De’Longhi
TREVISO, Italy, September 8, 2025 (ENTERTAINMENT INTERVIEWS) — Appliance company De’Longhi, known for its coffee machines and Italian lifestyle products, has launched its third global campaign, Perfetto 3.0, at the 82nd Venice Film Festival, featuring actor Brad Pitt in a collaboration with director Taika Waititi.
The campaign, titled The Perfetto Instruction for Use, is described by the company as its most extensive to date, with plans to reach consumers across traditional, digital, and social media platforms. The initiative continues De’Longhi’s expansion from a product-focused business into a lifestyle brand built on Italian design and innovation.
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Actor Brad Pitt and director Taika Waititi partnered on a short film showcasing the Perfetto coffee ritual. “Taika brought the humour, De’Longhi brought the ritual. Together, that was Perfetto,” said Pitt.
Fabio de’ Longhi, chief executive officer of De’Longhi Group, commented on the ongoing partnership. “Our collaboration with Brad Pitt has delivered phenomenal results over the years, and I am thrilled to unleash our third global coffee campaign. This chapter is set to be our most impactful yet, designed to enhance our leadership and fuel consistent growth in the sector, establishing the De'Longhi brand as the benchmark for excellence in coffee and industry success,” said de’ Longhi.
The campaign emphasizes the sensory and experiential aspects of coffee drinking, highlighting the company’s message that coffee is more than a beverage — it is an experience.
For more information, visit www.delonghi.com.
Source: De’Longhi
HOT 97 Announces New Weekday Lineup
Photo Credit: MediaCo Holding Inc.
NEW YORK, September 3, 2025 (ENTERTAINMENT INTERVIEWS) — Media company MediaCo Holding Inc. (Nasdaq: MDIA) has announced a new weekday programming schedule for HOT 97, its Hip Hop radio station based in New York.
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The lineup includes:
Ebro in the Morning: 5 a.m.–11 a.m.
DJ Drewski: 11 a.m.–1 p.m.
Nessa: 1 p.m.–5 p.m.
Funk Flex: 5 p.m.–10 p.m.
“HOT 97 is the voice of the streets, the soundtrack of New York, and the heartbeat of Hip Hop culture. This lineup reflects the best in music, personality, and connection with our audience, whether they’re tuning in from the Tri-State area or anywhere in the world,” said Kudjo Sogadzi, Executive Vice President of Growth and Content at MediaCo Holding.
“HOT 97 has always been THE destination for Hip Hop, and our listeners know they can count on us from the moment they wake up, to the moment they wind down. We give our audience the voices they love and the energy they need, no matter what time of day they tune in,” said Katrina B, Assistant Program Director at HOT 97.
Listeners can tune in on-air, online at www.hot97.com, or through the HOT 97 mobile app.
Source: HOT 97
Kendall Jenner's 818 Tequila Introduces Mini Bottles with September Retail Launch and Promotional Campaign
Photo Credit: Nick Wiesner and 818 Tequila
LOS ANGELES, August 18, 2025 (ENTERTAINMENT INTERVIEWS) — Beverage company 818 Tequila has announced the launch of 50ML mini bottles of its Reposado and Blanco tequilas, with nationwide distribution beginning in September. The announcement coincides with the company’s annual 8.18 Day celebration.
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The new mini bottles, also known as “shooters” or “nips,” offer the same tequila expressions currently available in full-size formats, packaged in a smaller size for on-the-go use. According to the company, the minis are designed to be portable and align with evolving consumer trends in accessibility and design.
To accompany the launch, 818 Tequila has released a promotional campaign titled “Free the Nip,” which positions the minis as a fashion-forward accessory. A limited-edition launch bundle featuring an 818 Mini Bag Charm will be available on Gopuff beginning September 8 at 12 p.m. ET.
“We designed the 818 Minis to be chic and fun. The release is a direct response to what our fans have been asking for, it's about growing our portfolio and making 818 more accessible in everyday moments. We've made our minis into your new favorite accessory,” said Kendall Jenner, Founder of 818 Tequila.
“As we grow the 818 brand, this launch is a strategic step that strengthens our position at the intersection of culture and premium spirits. People are clipping charms and lip glosses to their bags, so we thought, why not the 818 Mini? We're giving the mini a tongue-in-cheek new role as your new favorite accessory, no longer relegated to minibars or airplane carts,” said Kathleen Braine, CMO of Calabasas Beverage Company.
The mini bottles will be available at BevMo!, Total Wine & More, and Remedy Liquor, retailing for $3.99 (Blanco) and $4.99 (Reposado).
818 Tequila, founded by Jenner, is produced in Jalisco, Mexico using traditional methods. The company reports that it has earned 47 awards across 14 spirits competitions and experienced growth that outpaced the tequila category in 2024.
For more information, visit www.drink818.com.
Source: 818 TEQUILA
Camp Chef Partners with Guy Fieri to Launch “FLATOUT FLAVOR!” Campaign Featuring Gridiron Grill Series
Photo Credit: Revelyst
HYDE PARK, Utah, August 16, 2025 (ENTERTAINMENT INTERVIEWS) — Outdoor cooking equipment company Camp Chef, a Revelyst brand specializing in grills and accessories, has launched a new promotional campaign called “FLATOUT FLAVOR!” in partnership with celebrity chef Guy Fieri. The campaign highlights the company’s Gridiron flat top grills as tailgate season begins.
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The FLATOUT FLAVOR! campaign features Camp Chef’s Gridiron series, including the Gridiron Gameday, Gridiron 36, and Gridiron Pro models. According to a press release from the company, the products are designed for performance, versatility, and durability, incorporating features such as flamethrower ignition, even heat distribution, and easy cleanup.
“Guy brings Flavortown to the tailgate. His enthusiasm for cooking outdoors aligns perfectly with our mission to make outdoor cooking accessible and enjoyable for everyone,” said Jordan Judd, President of Revelyst Outdoor Performance.
Fieri, who has used Camp Chef products for years, previously served as an informal ambassador before the company formalized the collaboration earlier this year. The new campaign is part of broader efforts to promote Camp Chef’s grill lineup and expand its brand presence among outdoor cooking enthusiasts.
For more information, visit www.CampChef.com.
Source: Revelyst
World Mobile Appoints Tristan Thompson as Chief Digital Equity Officer, Partners with Protelindo on Stratospheric Network
Tristan Thompson • Photo Credit: World Mobile
LOS ANGELES, August 12, 2025 (ENTERTAINMENT INTERVIEWS) — Telecommunications company World Mobile has appointed NBA champion and Web3 expert Tristan Thompson as its first Chief Digital Equity Officer. In this role, Thompson will lead initiatives aimed at addressing digital divides in underserved communities across the United States.
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Thompson will work with World Mobile to raise awareness of infrastructure gaps in both rural and urban areas and will oversee the launch of the Community Connectivity Fund, a multi-million-dollar program designed to provide affordable, high-speed internet to low-income neighborhoods. The fund will support pilot projects, local infrastructure development, and community education on network ownership.
World Mobile also announced a partnership with Indonesia’s largest digital infrastructure company, Protelindo, to develop a stratospheric connectivity network. The network will use hydrogen-powered, fixed-wing aircraft operating as High-Altitude Platform Systems at approximately 20,000 meters to deliver direct-to-handset internet access. According to the company, these aircraft can serve hundreds of thousands of concurrent users while reducing carbon emissions by an estimated 99% compared to satellite-based solutions.
Micky Watkins, CEO of World Mobile, said: “This partnership embodies the potential of blockchain and decentralized economics to reshape global connectivity. By integrating token-driven incentives with advanced aerospace technology, we’re creating a resilient and economically viable model for bringing reliable internet to underserved regions at unprecedented scale.”
“World Mobile’s blockchain-based approach to connectivity infrastructure addresses key challenges faced by geographically diverse countries like Indonesia. We see tremendous potential in leveraging this technology to bring consistent, scalable internet access to communities currently beyond traditional reach”, said Indra Gunawan, a senior representative at Protelindo.
The aircraft technology, previously tested with major telecom providers in the UK and Middle East, will first be deployed in strategic markets including Indonesia and the United States, where approximately 11% of residents lack reliable connectivity. World Mobile’s system incorporates its native WMTx token for settlements, network access, and economic incentives to sustain and expand the network.
For more information, visit www.worldmobile.io.
Source: World Mobile
Eli Roth’s The Horror Section to Release Found-Footage Film Dream Eater in October 2025
Photo Credit: The Horror Section
LOS ANGELES, August 9, 2025 (ENTERTAINMENT INTERVIEWS) — Horror entertainment company The Horror Section, founded by filmmaker Eli Roth, has announced the upcoming theatrical release of Dream Eater, a found-footage horror film from Canadian production group Blind Luck Pictures. The film will premiere in theaters on October 24, 2025.
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Dream Eater was co-written and co-directed by Jay Drakulic, Mallory Drumm, and Alex Lee Williams, who also star in the film. The story follows a documentary filmmaker and her boyfriend at a remote mountain cabin as they document his violent parasomnia, which escalates into more sinister events. The project is the trio’s second feature together under the Blind Luck Pictures banner and was financed and executive produced by Vortex Media.
Roth described the film’s impact on him in a statement. “I vividly remember every movie that truly terrified me. I remember standing on 25th Street in New York City when my friend Kevin Foxe handed me a VHS of a film he had produced, which had just gotten into Sundance, called The Blair Witch Project, and that night I had to sleep with the lights on. I remember watching a screener of Paranormal Activity during the filming of Inglorious Basterds in my apartment in Berlin, and I was so freaked out that I had to give it to Quentin to traumatize him as well. And then there was Dream Eater, watching this movie alone, in my house, and turning on the lights because it was that scary. It has been so long since I have been truly terrified by a film to such a degree that I had almost forgotten what it felt like. What these three filmmakers have pulled is not just remarkable on a low-budget DIY filmmaking level; they achieve the holy grail of horror, which is to make a movie that absolutely terrifies you. I was so blown away that I sent the film to everyone at The Horror Section, and we all agreed that this is ‘the one.’ I believe Dream Eater will be the scariest film of the year and truly has the potential to break out to be the next Paranormal Activity or The Blair Witch Project. I don’t want to over-describe it; the film speaks for itself. I cannot wait to see this in a dark theater with a packed audience hiding under their seats,” said Roth.
In a joint statement, Drakulic, Drumm, and Williams commented on the production process. “We were tired of waiting for permission to make our next film, so we put everything on the line and did it ourselves with the help of a small but mighty crew deep in the snowy Laurentian mountains. To now be joining forces with the master of horror himself, Eli Roth, and the incredible team at The Horror Section to bring Dream Eater to audiences worldwide is beyond a dream come true… It’s a nightmare realized – in the best possible way,” said the filmmakers.
Vortex Media will handle Canadian distribution, releasing the film on the same date as in the U.S. “I’m very happy to see our second film with the talented filmmakers at Blind Luck find a champion with Eli Roth’s The Horror Section. It’s the kind of bold, genre-defining work we aim to support, and we’re excited to bring it to Canadian audiences,” said Bill Marks, Executive Chairman of Vortex Media.
The Horror Section launched in partnership with Media Capital Technologies with the goal of producing and distributing independent horror projects across film, television, gaming, and live events.
For more information, visit www.horrorsectionstudios.com.
Source: The Horror Section
TelevisaUnivision Names John Farrell as Head of Partnerships
John Farrell, Head of Partnerships, TelevisaUnivision • Photo Credit: TelevisaUnivision
MIAMI, August 5, 2025 (ENTERTAINMENT INTERVIEWS) — Media company, TelevisaUnivision, has announced the appointment of John Farrell as Head of Partnerships, a newly created executive role focused on global content distribution and strategic expansion.
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According to the company, Farrell will lead the end-to-end distribution strategy across linear, digital, streaming, and emerging platforms. He will report directly to CEO Daniel Alegre and oversee global platform partnerships, corporate development, and international growth efforts.
Farrell brings prior experience in tech, media, and venture capital. Before joining TelevisaUnivision, he spent nearly a decade in venture capital, helping to launch and manage multiple investment funds and supporting technology startups in Latin America and other markets. Prior to that, Farrell held senior leadership roles at Google, including leading YouTube’s business in Latin America and serving as Country Director for Google Mexico. Earlier in his career, he held leadership roles across the telecom, satellite, and internet sectors.
“TelevisaUnivision is the definitive leader in Spanish-language media, with a portfolio that deeply connects with audiences and delivers meaningful value to partners around the world. At a moment when demand for culturally rich content is reshaping the global landscape, the company stands apart—uniquely positioned to scale its distribution footprint and forge transformative partnerships. I look forward to building on that momentum alongside the team,” said Farrell.
Farrell is based in Mexico City and is fluent in both English and Spanish.
“We’re thrilled to welcome John to TelevisaUnivision—his track record in global deal-making and strategic partnerships makes him a tremendous asset as we accelerate our momentum and strengthen our position as the first-choice collaborator in the industry. Having worked with John earlier in our careers, I saw firsthand his ability to drive growth, build enduring relationships, and execute complex partnerships with creativity and discipline. His leadership will be key to scaling our partnerships function and unlocking new value across the business,” said Alegre.
For more information, visit www.televisaunivision.com.
Source: TelevisaUnivision
Electronic Arts Announces October 10 Launch Date for Battlefield 6 and Details New Gameplay Features
Photo Credit: Electronic Arts
LOS ANGELES, July 31, 2025 (ENTERTAINMENT INTERVIEWS) — Video game company Electronic Arts has announced the release date and new gameplay details for Battlefield 6, the latest entry in its first-person shooter franchise. The game will launch on October 10 and will be available on PlayStation 5, Xbox Series X/S, and PC through Steam, EA App, and the Epic Games Store.
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The announcement was made during a global multiplayer reveal event hosted by Electronic Arts and Battlefield Studios. The company presented updates to core gameplay systems, an overview of the single-player campaign, and enhancements to the Battlefield Portal feature.
Battlefield 6 is set in the year 2027 in a post-conflict world where a powerful private military group called PAX ARMATA rises amid the collapse of global alliances. The single-player campaign explores this fictional geopolitical backdrop.
Gameplay updates include a new “Kinesthetic Combat System” intended to increase player mobility. Tactical mechanics such as “Drag and Revive” and weapon mounting have been added. The class system—Assault, Recon, Support, and Engineer—has also been updated, each with specialized gear and weapons. Enhanced destruction features allow players to alter the combat environment during matches.
The game will ship with multiplayer maps set in locations such as Egypt, Gibraltar, and New York. According to the company, the game modes will include returning options like Conquest, Breakthrough, Rush, and Team Deathmatch, along with a new mode called Escalation.
“We knew when we set out to create the future of Battlefield, we had to nail the fundamentals of what players have loved about the series for more than 20 years. We’re back in our all-out warfare playground, with four world-class teams developing the game as a single squad known as Battlefield Studios. Criterion, DICE, Motive, and Ripple Effect have put their heart and soul into this next Battlefield and we’re thrilled to have shared our first look with you today and can’t wait to see you playing next weekend during the Open Beta,” said Byron Beede, Senior Vice President and General Manager of Battlefield.
Battlefield Portal, the game’s customizable sandbox mode, returns with a new toolset called Community Experiences. Post-launch support will include additional content such as new modes, maps, and weapons.
“I've worked on a lot of titles over the years and can confidently say that Battlefield 6 is something special,” said Vince Zampella, Executive Vice President.
The game’s Open Beta is scheduled to run in two sessions: August 9–10 and August 14–17. Early access will be available starting August 7 through select streaming partners.
For more information, visit www.battlefield.com.
Source: Electronic Arts, Inc.
Beyond Yoga Launches Seek Beyond Platform Featuring Anthem by Issa Rae
Issa Rae • Photo Credit: Beyond Yoga
CULVER CITY, Calif., July 28, 2025 (ENTERTAINMENT INTERVIEWS) — Apparel company Beyond Yoga has announced the launch of a new brand platform, Seek Beyond, which is described as an initiative focused on movement, mindfulness, and personal growth. The campaign includes an original anthem written and performed by Issa Rae.
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According to the company, Seek Beyond will be supported through digital content and community activations and is being introduced alongside Beyond Yoga’s new Outdoor product collection. The initiative includes features on individuals such as Megan Roup, Evelynn Escobar, Krissy Jones, Danielle Burnett, Dale Samson, Miwa Sakamoto, and Annie Little.
“Seek Beyond is an invitation to embrace the joy of the journey—whatever that might look like,” said Nancy Green, CEO of Beyond Yoga.
“This partnership with Beyond Yoga felt like such a natural fit. The Seek Beyond message mirrors the way I move through the world—choosing progress over perfection, and doing so with intention, joy, and humor. Writing the anthem was a chance to explore that spirit creatively, and I’m proud to help share it,” said Issa Rae.
“In a wellness space that can often feel prescriptive or performative, Seek Beyond offers something more human. This is a movement rooted in real life, where vulnerability is strength, and growth looks different for everyone. Issa was the ideal partner to bring that vision to life. Her voice and creativity brought heart, humor, and truth to the anthem, and the movers all bring their own unique perspective to the story,” said Katie Babineau, Chief Marketing Officer of Beyond Yoga.
Beyond Yoga states that the initiative will include digital content, community activations, and storytelling around themes such as entrepreneurship, motherhood, and identity. Additional content is scheduled to roll out through the fall.
For more information, visit www.beyondyoga.com.
Source: Beyond Yoga
UTA Signs Director Emma Tammi Following Success of Five Nights at Freddy’s
Emma Tammi • Photo Credit: Ryan Green/Blumhouse
BEVERLY HILLS, Calif., July 21, 2025 (ENTERTAINMENT INTERVIEWS) — Talent representation agency UTA has signed filmmaker Emma Tammi for representation in all areas.
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Tammi directed and co-wrote Five Nights at Freddy’s, the Universal and Blumhouse feature that became Blumhouse’s highest-grossing film to date. The movie, based on the popular video game franchise, debuted to $80 million domestically despite a day-and-date streaming release and ultimately earned nearly $300 million globally.
Tammi recently completed production on the sequel to Five Nights at Freddy’s, which is scheduled for release on December 5, 2025.
Tammi’s feature directorial debut, The Wind, premiered at the Toronto International Film Festival and was released by IFC Midnight.
Tammi continues to be represented by John Burnham at Atlas Artists and attorney Andrew Howard at Jackoway Austen.
For more information, visit www.unitedtalent.com.
Source: UTA
Keith Urban Crowns Elroy as Winner of Old El Paso’s “Castin’ the Cowboy” CampaignAsk ChatGPT
Photo Credit: General Mills
MINNEAPOLIS, July 15, 2025 (ENTERTAINMENT INTERVIEWS) — Consumer food company General Mills has announced Elroy as the winner of its Old El Paso “Castin’ the Cowboy” content series. Elroy will appear in an upcoming national ad campaign as the brand’s new spokesperson for taco night.
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The content series concluded after a multi-week run that featured performances and themed segments centered around Old El Paso’s Tex-Mex product line. Elroy was selected by country music artist Keith Urban, who was involved in the campaign’s finale. The new ad series will begin airing this summer, with additional spots planned for the fall. Elroy’s campaign will promote Old El Paso’s products such as Stand 'N Stuff taco shells, Creamy Queso sauce, Original Taco Seasoning, and various dinner kits.
"When we launched ‘Castin’ the Cowboy,’ our goal was to celebrate the spirit of taco night in a way only Old El Paso can. From our bold flavors to our versatile lineup of kits, shells, sauces and seasonings, we're all about making mealtime memorable, and bringing back our singing cowboy was just the beginning. Fans will want to keep an eye out for where Elroy shows up next!" said Jenny Jonker, Brand Experience Manager at Old El Paso.
Old El Paso is part of General Mills’ portfolio of consumer brands. General Mills reported $19 billion in net sales for fiscal 2025.
For more information, visit www.generalmills.com.
Source: General Mills
Jon M. Chu to Direct Live-Action Hot Wheels Film for Mattel, Warner Bros., and Bad Robot
Jon M. Chu • Photo Credit: Sophy Holland
EL SEGUNDO, Calif., July 7, 2025 (ENTERTAINMENT INTERVIEWS) — Entertainment company Mattel has announced that director Jon M. Chu will lead the upcoming live-action Hot Wheels motion picture in collaboration with Warner Bros. Pictures and Bad Robot Productions. The script will be written by Juel Taylor and Tony Rettenmaier, with production involvement from Chu’s Electric Somewhere.
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The movie is inspired by Mattel’s Hot Wheels brand and will feature high-octane action centered around iconic vehicles from the franchise. The film is part of a broader effort to bring Mattel’s intellectual properties to the screen following the commercial success of Barbie.
“Jon’s ability to craft rich, elaborate worlds with a distinct point of view makes him the ideal storyteller to bring Hot Wheels to life. His films are visual spectacles—true eye candy—but what sets them apart is how he weaves unforgettable narratives within those stunning frames. Paired with Juel and Tony’s compelling storytelling, this team is uniquely positioned to capture the heart, adrenaline, and spirit of Hot Wheels, a leading brand in car culture,” said Robbie Brenner, President of Mattel Studios and Chief Content Officer.
Chu commented on the project, stating: “Hot Wheels has always been about more than speed—it’s about imagination, connection, and the thrill of play. Bringing that spirit to the big screen is an incredible opportunity. I’m excited to partner with Mattel Studios, Warner Bros. Pictures, and Bad Robot to create an adventure that honors Hot Wheels’ legacy while driving it somewhere entirely new.”
J.J. Abrams, whose company Bad Robot is co-producing the film, added: “We already felt incredibly lucky to collaborate with Mattel on this special film. Having Jon, Juel and Tony come aboard takes our excitement to a whole new level.”
Jesse Ehrman, President of Development and Production at Warner Bros. Pictures, said: “Jon is a visionary director and an incredible partner to Warner Bros. We are thrilled to have him join us, along with the talented writing duo of Juel and Tony. With our collaborators at Bad Robot and Mattel Studios, we can’t wait to bring Hot Wheels to life on the big screen.”
Chu most recently directed Wicked for Universal Pictures, which earned over $700 million globally. Taylor and Rettenmaier’s previous work includes Creed II and They Cloned Tyrone.
Mattel and Warner Bros. Pictures previously collaborated on Barbie, which became the highest-grossing film of 2023 and Warner Bros.' top-grossing title in history.
For more information, visit www.mattel.com.
Source: Mattel
Joel Bradley Appointed President of Atomic Cartoons, Thunderbird’s Kids & Family Division
Joel Bradley, President, Atomic Cartoons • Photo Credit: Thunderbird Entertainment
VANCOUVER, July 1, 2025 (ENTERTAINMENT INTERVIEWS) — Entertainment company Thunderbird Entertainment has announced the promotion of Joel Bradley to President of Atomic Cartoons, its animation division.
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Bradley will lead business development and production at Atomic Cartoons while remaining responsible for daily operations and strategic oversight. He will oversee a team of approximately 1,000 creative and production staff and continue managing Atomic’s production pipeline in support of the company’s content delivery and strategic growth.
Bradley joined Atomic in 2013 following his work at Pixar Canada. He has held multiple roles at Atomic, including production coordinator, production manager, line producer, supervising producer, and most recently, head of production. His credits include the BAFTA Award-winning Hilda, the Daytime Emmy Award-winning The Last Kids on Earth, and Molly of Denali, which received a Peabody Award.
“It is a true privilege to take on the role of President of Atomic and I look forward to building on its already great legacy. Atomic’s people-first culture and drive to make excellent cartoons is what originally attracted me to the studio. I want to continue to help our teams learn, grow and be curious, and am very excited to be part of what's to come,” said Joel Bradley, President of Atomic Cartoons.
Jennifer Twiner McCarron, CEO of Thunderbird and Atomic Cartoons and Chair of Thunderbird’s Board of Directors, will remain in her current leadership roles.
“Joel is a highly respected leader who brings a great mix of creativity, production expertise, and unwavering dedication to our teams. He’s been instrumental in growing our kids and family business, and his passion for supporting and uplifting team members is an invaluable asset. Joel embodies all of the key attributes we value at Atomic, including leading with kindness, compassion, and empathy. Over the years, he has helped elevate our studio creatively to build the artist-friendly, collaborative culture we are proud to be known for. This is a well-deserved promotion and I’m excited to see what the future holds for our Company as a result of Joel’s promotion,” said Twiner McCarron.
Atomic Cartoons operates studios in Vancouver, Ottawa, and Los Angeles. The company produces a range of animated content including preschool, action-adventure, and adult animation. Thunderbird’s other divisions include Great Pacific Media and Thunderbird Scripted.
For more information, visit www.atomiccartoons.com or www.thunderbird.tv.
Source: Thunderbird Entertainment
Old El Paso Partners with Keith Urban for “Castin’ the Cowboy” Talent Campaign
Photo Credit: Old El Paso
MINNEAPOLIS, June 19, 2025 (ENTERTAINMENT INTERVIEWS) — Consumer goods company General Mills, through its Tex-Mex brand Old El Paso, has announced the launch of “Castin’ the Cowboy,” a campaign aimed at finding the next cowboy-themed ambassador for taco night. The content series features country music artist Keith Urban, who will provide commentary as 10 performers compete for the role.
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The campaign showcases a variety of musical performances, each contestant bringing their own interpretation of the cowboy persona in a bid to represent Old El Paso in its upcoming marketing efforts. Fans are invited to follow the series on Old El Paso’s social media channels and participate by voting for their favorite candidate.
“Watching our touring crew demolish a table full of tacos is like being at a huge family gathering. Good food, big personalities, and a great atmosphere – that’s what being on the road is all about. So, when Old El Paso approached me with their ‘Castin’ the Cowboy’ campaign, it felt like the perfect way to combine the two,” said Keith Urban, according to the company.
“There’s never been a better time to bring western flair to the dinner table. With the current country-themed trend, it felt like the perfect time to tap into our own Tex-Mex roots. Old El Paso has always been about bringing bold flavor and fun to the table, and Keith brings the perfect mix of heart, humor, and star power to help us celebrate taco night in an unexpected way,” said Jenny Jonker, brand experience manager for Old El Paso.
Urban is expected to select the winning contestant later this summer. Fans who correctly identify the winner will be eligible for prizes, including a signed Old El Paso cowboy belt buckle and taco-related merchandise.
For more information, visit www.generalmills.com.
Source: General Mills
Actor Jon Hamm Stars in Carvana’s New National Campaign
Jon Hamm Stars in Carvana's Newest Campaign • Photo Credit Carvana
The campaign debuts with a 30-second television spot titled “Excuses,” in which Hamm attempts to avoid a social obligation by claiming he needs time to sell his car. The narrative turns when the ease and speed of Carvana’s process undermines his excuse—his car is already sold and being hauled away.
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"Jon Hamm’s comedic timing brings the entire campaign to life and perfectly highlights how Carvana takes the hassle out of selling a car. We’ve made it easier than ever to sell your car online, and Jon helps us share that message with the signature humor and charm he’s known for," said Ryan Keeton, Carvana co-founder and chief brand officer.
The campaign was developed in-house and will roll out across digital, broadcast, and streaming platforms. It includes two commercial spots starring Hamm and accompanying social content.
Carvana, founded in 2013, enables customers to buy, finance, and trade in vehicles entirely online, with options for delivery or local pickup. The company reports that its operations are supported by a national infrastructure and proprietary technology platform.
For more information, visit www.carvana.com.
Source: Carvana
JBL Announces Partnership with Singer-Songwriter Benson Boone
Benson Boone • Photo Credit: JBL
STAMFORD, Conn., June 9, 2025 (ENTERTAINMENT INTERVIEWS) — Audio technology company JBL has announced a new brand partnership with singer-songwriter Benson Boone. The collaboration will include exclusive content, appearances, and Boone serving as the face of JBL’s summer campaign featuring its Tour Pro 3 earbuds.
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The announcement was launched with a promotional event outside JBL’s SoHo store in New York City. Boone arrived in a vintage convertible equipped with JBL’s Flip 7 and PartyBox speakers and handed out custom-branded Flip 7 speakers to fans.
“I’m a big fan of JBL and I’m way excited to be partnering with them. Whether it’s playing spike ball on the beach, hitting the trails on my dirt bike, or just hanging out with my friends — I always love blasting music on my JBL speakers,” said Boone.
Boone is currently on a global tour and recently released his debut album Fireworks & Rollerblades. His single “Beautiful Things” has reached Number One globally and Number Two on the Billboard Hot 100.
“Benson Boone is one of the most compelling new talents of his generation—a fearless and gifted artist who connects deeply with fans through music and emotion. He brings the spirit of a true original with his unique style and raw talent, which aligns perfectly with JBL’s legacy of pushing boundaries and celebrating self-expression. Together, we’re creating bold, unforgettable moments that are MADE to be HEARD,” said Chris Epple, Vice President of Marketing at HARMAN.
For more information, visit www.jbl.com.
Source: JBL
Saquon Barkley Named Cover Athlete for EA SPORTS Madden NFL 26
Photo Credit: EA Sports
REDWOOD CITY, Calif., June 2, 2025 (ENTERTAINMENT INTERVIEWS) — Gaming company Electronic Arts has announced that Philadelphia Eagles running back Saquon Barkley will appear on the cover of Madden NFL 26. Barkley is the first Eagles player to receive this recognition in two decades.
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Barkley’s selection follows a record-setting 2024 season during which he became the first NFL player to rush for more than 2,500 yards in a single season. His performance contributed to the Eagles’ Super Bowl LIX victory over the Kansas City Chiefs. Barkley will also be inducted into the Madden NFL 26 “99 Club,” a designation for players with the highest possible in-game rating.
The athlete will appear on two different covers for the game, one of which features a depiction of his reverse hurdle play from last season.
"Starring on the cover of Madden NFL 26 and being named to the Madden NFL ‘99 Club’ are both dreams come true. I’m grateful to my teammates, coaches, and Eagles fans for their support, and I can’t wait to hit the field again to give Madden players more highlight-reel moments in Madden NFL 26," said Saquon Barkley, running back, Philadelphia Eagles.
"Saquon's reverse hurdle was one of the rare, defining moments in NFL history that would have once been described as ‘something out of a videogame.’ Now, it’s a display of the athleticism and creativity of one of football's most electrifying athletes. Madden NFL 26 will deliver the most real NFL experience we've ever built so that players can experience more of the unreal moments that Saquon put on display all season long. The full reveal is this Wednesday – don’t miss what’s next," said Evan Dexter, Vice President of Franchise Strategy & Marketing, EA SPORTS Madden NFL.
Madden NFL 26 will be released worldwide on August 14, 2025, for Xbox Series X|S, PlayStation 5, Nintendo Switch 2, and PC via EA app, Steam, and Epic Games Store. New features will be unveiled on June 4th.
Pre-orders are available for both the Deluxe Edition and the EA SPORTS MVP Bundle, which includes early access, in-game bonuses, and access to College Football 26.
For more information, visit www.ea.com/games/madden-nfl/madden-nfl-26.
Source: Electronic Arts
Sephora Partners with Lady Gaga’s Haus Labs for Pride Campaign Supporting LGBTQIA+ Youth
Photo Credit: Sephora
PARIS, May 21, 2025 (ENTERTAINMENT INTERVIEWS) — Beauty retailer Sephora has announced the launch of its 2025 Pride Month campaign in partnership with Haus Labs by Lady Gaga and the Born This Way Foundation. The initiative includes a donation effort tied to product sales and programming aimed at supporting youth mental health and the LGBTQIA+ community.
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The campaign features a new short film in which Lady Gaga shares her perspective on community, inclusion, and identity, aligning with Sephora’s ongoing “We Belong to Something Beautiful” platform. The film is part of Sephora’s “Classes for Confidence” program, which encourages self-expression through beauty education and peer connection.
“At Sephora, we're driven by our Purpose to champion a world of inspiration and inclusion where everyone can celebrate their beauty. Lady Gaga’s personal story is a magnificent illustration of the values we promote every day and having her sharing her own feeling about what Sephora is all about is an incredible testimony for us,” said Deborah Yeh, Global Chief Marketing Officer of Sephora.
As part of the campaign, Sephora will donate $1 from every Haus Labs product sold between June 1 and June 30 to the Born This Way Foundation, co-founded by Lady Gaga and Cynthia Germanotta, to fund youth mental health initiatives. The donations will support the Kindness in Community Fund, which provides grants to grassroots organizations focused on youth well-being.
“Haus Labs is built on the belief that artistry and self-expression are tools of empowerment. This campaign is about showing up as you are and celebrating what makes each of us unique. We’re proud to partner with Sephora to support the next generation of changemakers,” said Angela Simpson, Chief Marketing Officer, Haus Labs by Lady Gaga.
“Born This Way Foundation has always been driven by the passion and leadership of young people, a vision my daughter, Lady Gaga, and I shared from the start. We’re honored to partner with Sephora and Haus Labs to reach even more young people with the message that they are seen, valued, and supported,” said Cynthia Germanotta, President and Co-founder of Born This Way Foundation.
Sephora and the foundation are also inviting public nominations for grassroots organizations serving LGBTQIA+ communities. Nominations can be submitted through the Born This Way Foundation website through June 30, and final grant recipients will be announced by December 2025.
During Pride Month, Sephora will also host “Brave Spaces” in select stores for the second year. These areas will offer a welcoming setting where members of the LGBTQIA+ community and allies can create Pride looks with the support of trained beauty advisors. Brave Spaces will be present in Sephora stores across 74 cities and 21 global markets.
“We are proud to leverage the power of our brand and our community to raise awareness around inclusivity and to support the mission of the Kindness in Community Fund. We hope to make a big impact thanks to the mobilization of our community of 74 million members,” said Yeh.
The initiative will operate in 20 markets globally, including the United States, Canada, France, Germany, and the United Kingdom. The maximum donation cap for the U.S. market is $500,000.
For more information, visit www.sephora.com.
Source: Sephora
Esai Morales to Co-Host 2025 National Memorial Day Concert, Replacing Joe Mantegna
Esai Morales • Photo Credit: Filip Shobot
WASHINGTON, D.C., May 24, 2025 (ENTERTAINMENT INTERVIEWS) — Event production company Capital Concerts has announced that actor Esai Morales will co-host the 36th annual National Memorial Day Concert alongside Gary Sinise. Morales steps in for longtime host Joe Mantegna for this year’s event, which will air live from the West Lawn of the U.S. Capitol on Sunday, May 25, 2025.
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The concert will be broadcast nationally from 8:00 to 9:30 p.m. ET on PBS and streamed for global audiences via the American Forces Network, YouTube, and www.pbs.org/national-memorial-day-concert. It will also be available on demand from May 25 through June 8, 2025.
The program will feature appearances by actors Robert Patrick, Blair Underwood, Gretchen Mol, and Mary McCormack. Musical performances will include Loren Allred, Scotty Hasting, Yolanda Adams, Angel Blue, and the National Symphony Orchestra conducted by Jack Everly.
The National Memorial Day Concert is an annual televised tribute that honors the service and sacrifice of U.S. military personnel and their families. It is produced by Capital Concerts in partnership with PBS.
For more information, visit www.pbs.org/national-memorial-day-concert/home.
Source: Capital Concerts
Ahmir “Questlove” Thompson Delivers Commencement Address to LMU Class of 2025
Ahmir “Questlove” Thompson served as the keynote speaker at Loyola Marymount University’s undergraduate commencement celebration on May 17, 2025 • Photo Credit: Loyola Marymount University
LOS ANGELES, May 19, 2025 (ENTERTAINMENT INTERVIEWS) — Musician, filmmaker, and author Ahmir “Questlove” Thompson delivered the undergraduate commencement address at Loyola Marymount University’s 2025 ceremony. Thompson delivered remarks centered on navigating uncertainty and personal growth through four core principles: gratitude, breathing through fear, movement, and self-affirmation.
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Speaking at LMU’s Westchester campus, Thompson told graduates, “This isn't just for people with framed credentials. This is for anyone who's felt small in a big moment — or too big in a world that wanted you to feel smaller.”
Thompson discussed how daily practices have shaped his resilience. “Without gratitude, we become entitled ... But gratitude is what keeps you human, reminding us that even with our hustle and willpower, something bigger is at work,” he said.
Addressing stress and anxiety, he stated, “Your lungs can't distinguish between a panic attack and a standing ovation — so only your breath decides which story you're living.”
On emotional processing, he added, “What we don't process, we still carry — first in our hearts, then it's in our bodies. What we don't express will find a way to express through us anyway.”
He concluded with a message on self-talk: “Transformation begins with how you talk to yourself — by flipping that question … 'Am I good enough?' into 'I am good enough.'”
Thompson is an Academy Award-winning filmmaker, a six-time GRAMMY winner, and the musical director for “The Tonight Show Starring Jimmy Fallon.” His documentary Summer of Soul won the 2022 Academy Award for Best Documentary, and his latest film Sly Lives! premiered at the 2024 Sundance Film Festival.
More than 2,880 students are participating in LMU’s commencement ceremonies. The university’s graduate and law school commencement will take place on May 18, with physicist and author Brian Greene scheduled to speak.
For more information, visit www.lmu.edu.
Source: Loyola Marymount University