Babybel Launches Mini Wax Tracks Music Collaboration With Timbaland
Photo Credit: Babybel®
Latest Movies!
●
Latest Movies! ●
As part of the collaboration, the pop and EDM remixes are pressed on collectible 3-inch mini vinyl records inspired by Babybel’s signature red wax. The release marks a branded music initiative that combines snack marketing with music collectibles.
Photo Credit: Babybel®
“Working with Babybel on Mini Wax Tracks was just pure fun. I wanted to keep the playful energy of ‘I’m Your Baby’ while adding my own sound. It’s creative, unexpected and all about bringing good energy to something small but mighty,” said Timbaland.
“At Babybel, we're always looking for fun, unexpected ways to bring bite-sized moments of joy to fans, just like our cheese does for consumers every day. This collaboration with Timbaland allowed us to take something iconic from our brand and reinterpret it through the lens of one of music's most influential creators. Mini Wax Tracks blends nostalgia, culture, and snacking in a way that feels uniquely Babybel,” said Jessica Dillon, Senior Brand Director for Babybel.
From January 21 through February 6, 2026, consumers can visit www.miniwaxtracks.com to preview the remixes and enter for a chance to win a Mini Wax Tracks set, which includes the mini vinyl records, a matching turntable, and Babybel Original Cheese. The full remixes will be available on major streaming platforms beginning January 23, 2026.
For more information, visit www.babybel.com.
Source: Bel Brands USA
