Belk and Southern Charm’s Craig Conover Partner for Crown & Ivy Summer and Holiday Collections
Crown & Ivy x Sewing Down South • Photo Credit: Belk
CHARLOTTE, N.C., May 14, 2025 (ENTERTAINMENT INTERVIEWS) — Retail company, Belk, has announced a partnership between its private label brand Crown & Ivy and lifestyle company Sewing Down South. The collaboration includes a summer collection launching June 4, followed by a holiday line scheduled for October.
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The summer collection features nearly 100 items in women’s and men’s apparel, home goods, and accessories, with prices starting at $10. It will be available in stores and online at www.belk.com. To promote the collection, a pop-up shop will open in Charleston, South Carolina, adjacent to Sewing Down South's flagship location. The pop-up will operate through Labor Day. A public grand opening event is set for June 7.
"Our partnership with Sewing Down South is a celebration of our shared love for the South and its rich tradition of coastal beauty, hospitality and understated style. The result is a stunning collection that perfectly captures our mutual vision and offers our customers a curated collection of apparel and tableware at affordable prices," said MaryAnne Morin, President and Chief Merchandising Officer at Belk.
"Collaborating with Belk is a huge milestone for Sewing Down South and it's been a ton of fun from the start. From the first days of working together on color concepts, to aligning on our creative direction, to developing the line, we've created a collection that we're proud of and are excited to see go to market," said Craig Conover, Co-Founder of Sewing Down South.
Crown & Ivy was introduced by Belk in 2014 as a women's line and has since expanded to include men's, children's, shoes, and home categories.
For more information, visit www.belk.com.
Source: Belk, Inc.
