Cizzle Brands Launches Limited-Edition CWENCH “Draft Day Blue” to Celebrate Gavin McKenna’s First Overall NHL Draft Selection
Photo Credit: Cizzle Brands Corporation
Cizzle Brands has introduced a limited-edition blue cherry flavor of CWENCH Hydration celebrating Gavin McKenna's selection as the first overall pick in the 2026 NHL Draft, with retail availability beginning in Canada.
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TORONTO, June 29, 2026 (ENTERTAINMENT INTERVIEWS) — Cizzle Brands Corporation has launched a limited-edition "Draft Day Blue" flavor of its CWENCH Hydration sports drink to commemorate Gavin McKenna's selection as the first overall pick in the 2026 NHL Draft.
The blue cherry-flavored beverage was developed to recognize McKenna's achievement after partnering with the hockey player in 2024, before he became the consensus top prospect entering this year's draft. The limited-time product will be manufactured at the company's recently acquired CWENCH Hydration Factory and will initially be available at Shell Canada, CanCo Gas, and Healthy Planet locations, with additional retail partners expected to be announced.
McKenna, an 18-year-old forward from Whitehorse, Yukon, becomes the second first overall NHL Draft selection to partner with CWENCH, following Nathan MacKinnon. His hockey career has included standout seasons with the Medicine Hat Tigers in the Western Hockey League and the Penn State Nittany Lions, as well as representing Canada at the 2026 IIHF World Junior Championship.
"We didn't sign Gavin because he was the first overall pick. We signed him because we believed he would become one, long before it was obvious to everyone else. Backing emerging talent is part of who we are. Gavin now steps onto the biggest stage in hockey, in the most passionate and demanding market in the world, and we could not be prouder to be in his corner. Draft Day Blue is our way of celebrating Gavin's latest accomplishment and continuing to set CWENCH as the aspirational brand in the sports hydration category," said John Celenza, Founder, Chairman and Chief Executive Officer of Cizzle Brands.
Cizzle Brands Corporation is a vertically integrated sports nutrition company that develops health and wellness products through its CWENCH Hydration, Spoken Nutrition, and HappiEats brands, while also operating the CWENCH Hydration Factory, which manufactures beverages in Tetra Pak packaging.
For more information about Cizzle Brands, visit www.cizzlebrands.com. To learn more about CWENCH Hydration, visit www.cwenchhydration.com.
Source: Cizzle Brands Corporation
