Hellmann’s to Launch “Sweet Sandwich Time” Big Game Advertisement in Canada Featuring Andy Samberg and Elle Fanning
Video Credit: Hellman’s
TORONTO, February 6, 2026 (ENTERTAINMENT INTERVIEWS) — Condiments brand Hellmann’s, a Unilever company specializing in mayonnaise and related food products, has announced the launch of a new Big Game television advertisement in Canada titled “Sweet Sandwich Time”. The 30-second commercial will air during the fourth quarter on Sunday, February 8, before launching nationally in Canada the following week.
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The advertisement stars comedian Andy Samberg as “Meal Diamond,” a character inspired by singer Neil Diamond, and features a cameo by actress Elle Fanning. The spot reimagines the song “Sweet Caroline” as a musical tribute to sandwiches made with Hellmann’s mayonnaise.
“I’ve long been known as a great lover of all things sandwich. One could almost say it’s been my life’s great calling. So, when I was asked to take part in singing the sandwich gospel atop the highest peak of all monoculture, there was but one answer, and that answer was a simple, ‘Yes I will do that with aplomb and joy upon this glorious day and yes please and thank you and all praise to Neil Diamond,’” said Andy Samberg.
“I’ve always been very open about my love of mayonnaise, so this felt like a perfect fit for my first Big Game ad. Watching Andy fully commit to the performance made it even more fun – celebrating sandwiches with the kind of passion they deserve,” said Elle Fanning.
“The Big Game is a stage for unforgettable moments and iconic performances, and for our sixth year we’re bringing that same energy. Music, nostalgia and food all have a unique way of creating shared moments and ‘Sweet Sandwich Time’ is a catchy reminder that Hellmann’s can be the star of any sandwich – or any game day celebration,” said Jessica Grigoriou, Senior Vice President of Condiments Marketing in North America, Unilever.
Both the standard and extended versions of the advertisement are available on Hellmann’s North America social media platforms and YouTube.
For more information, visit www.hellmanns.ca.
Source: Hellmann’s
