Lenovo Launches Global Small Business Initiative With Eva Longoria
Eva Longoria • Photo Credit: Lenovo
MORRISVILLE, N.C., March 18, 2026 (ENTERTAINMENT INTERVIEWS) — Technology company, Lenovo, has announced the launch of “Backing Every Business,” a global initiative aimed at supporting small and medium-sized businesses.
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The initiative will provide selected founders with a $10,000 grant, AI-enabled Lenovo technology and one-to-one mentorship, including mentorship from actress, entrepreneur and investor Eva Longoria. Applications are open to eligible small business owners in Japan, Mexico, the United Kingdom and the United States, with selected participants to be notified in May 2026.
The program includes a cross-border mentorship model called “Twinning,” which pairs small business owners across industries and geographies for one-to-one collaboration. For a select group of participants, Longoria will serve as their mentor.
“Being an entrepreneur is one of the hardest, most daring things you can do. Every entrepreneur reaches moments where they wish they had someone who truly understands the weight of what they’re building. What I love about Backing Every Business is that it’s built on creating that connection and goes beyond providing technology. It brings people together around the world to share experiences, learn from one another and grow. When entrepreneurs feel supported, entire communities benefit,” said Longoria.
Lenovo stated that the initiative is designed to combine financial support, peer mentorship and practical AI enablement to help founders address operational and strategic challenges.
“With Lenovo, small businesses gain more than technology, they gain a partner who understands and is committed to their resilience, productivity and future. We empower ambition and help build a stronger global community. Our Backing Every Business global initiative gives small businesses the tools to tackle an increasingly complex digital world, connections to drive lasting value and opportunities to learn and scale for long term success,” said Emily Ketchen, Chief Marketing Officer and Senior Vice President for the Intelligent Devices Group and International Sales Markets at Lenovo.
In addition to the Twinning program, Lenovo announced an expansion of local-level support through an initiative called “The Growth Lab,” which will convene entrepreneurs in collaborative sessions featuring coaching, peer learning and AI-enabled tools.
For more information or to apply, visit www.lenovo.com/backing-every-business.
Source: Lenovo
