HelloFresh Partners with Alison Brie to Launch Supper Club Campaign and Virtual Cook-Along Contest
Alison Brie • Photo Credit: HelloFresh
NEW YORK, March 27, 2026 (ENTERTAINMENT INTERVIEWS) — Meal kit company HelloFresh has announced a partnership with actor Alison Brie to launch the HelloFresh Supper Club campaign.
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The initiative includes a curated recipe collection selected by Brie and a nationwide contest offering participants the opportunity to attend a virtual cook-along event hosted by the actor. The program will begin in the United States and later expand to Denmark, Germany and the United Kingdom.
The curated menu will be available for delivery during the week of April 18–24 and includes five recipes: Thai Coconut Curry Chicken; Herbed Chicken with Feta & Orange Salad; Pepita-Crusted Salmon with Tomato-Feta Salad & Harissa-Roasted Sweet Potatoes; Crispy Spiced Chickpeas & Pistachio Rice with Apricots; and Garlicky Shrimp Couscous Bowls with Chili-Roasted Broccoli & Fresh Parsley.
Beginning March 27, consumers can enter a contest for a chance to attend a virtual Supper Club cooking event scheduled for April 22. To enter, participants must comment on a collaboration post on HelloFresh’s and Brie’s Instagram pages, follow @HelloFresh on Instagram, and complete a submission form at HelloFreshSupperClub.com. Selected winners will receive a HelloFresh meal kit, a hosting kit and access to the virtual event.
“Between filming, writing, and producing, my weeks are packed — but sitting down to cook and eat with the people I love is something I'll always make time for. I curated this new menu around dishes I genuinely love — bright Mediterranean flavors, warming spices and fresh ingredients that feel special, but come together easily on a weeknight. HelloFresh makes it so easy to turn a regular weeknight into a shared moment, and I'm so excited to cook along with fans. Enter the contest and come to the table!” said Alison Brie.
“At HelloFresh, we believe life is better when we cook and eat together. This program is designed to help people rediscover that joy of shared meals, and Alison Brie’s authentic love for gathering around the table - regardless of how busy life gets - makes her the ideal partner to show that hosting can be accessible to everyone, even on a weeknight. This is about more than food; it’s about bringing connection and community back to the weeknight dinner,” said Michelle Doll Olson, Senior Culinary Development Manager and Head Chef, HelloFresh US.
For more information, visit www.hellofresh.com.
Source: HelloFresh
