Hyperice Names Footballer Virgil van Dijk as Athlete Ambassador, Launches Hyperboot in UK and Europe
Photo Credit: Hyperice
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The Hyperboot, a wearable and mobile device designed to accelerate warm-up and recovery, will be available to consumers in the UK, Europe, and Canada beginning October 2.
“Virgil is a world-class athlete who embodies resilience and leadership at the highest level of sport. As we bring the Hyperboot to the UK and Europe, his dedication to football and relentless pursuit of excellence both on and off the pitch make him the perfect partner to showcase the power of innovation in recovery and performance,” said Steph Smith, Vice President of Marketing at Hyperice.
“Recovery is such an important part of my routine, and Hyperice products have always been at the centre of it. I’ve been an avid user of the Normatec boots for years, often using them post-match and training. The Hyperboot has been a real advancement in performance technology, particularly being able to walk around whilst starting the warm-up process before a training session or match. It’s become an extension of the routine I’ve had for years using products like Normatec to help ensure I’m always at my best. For me, warm up and recovery are just as important as the training itself, so I’m proud to work with Hyperice and use the best products to help me stay at the top of my game,” said Virgil van Dijk.
Van Dijk, a long-time user of Hyperice products, including the Normatec line for post-match recovery, will work with the company to highlight the role of performance innovation and recovery in professional football.
The Hyperboot by Nike x Hyperice combines heat and dynamic air compression to support athletes in warm-up and recovery. It will be available at www.nike.com and www.hyperice.com for €749.99 / £699.99, and in Canada for CA$1,199.
For more information, visit www.hyperice.com.
Source: Hyperice
