NBA Champion Jalen Williams Enters Multiyear Partnership With Paycom
Jalen Williams • Photo Credit: Paycom
OKLAHOMA CITY, December 23, 2025 (ENTERTAINMENT INTERVIEWS) — Human capital management technology company Paycom Software, Inc. has announced a multiyear partnership with NBA champion and All-Star Jalen Williams. Williams will appear in Paycom’s new “Answers” advertising campaign promoting its AI-driven command engine, IWant™.
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The campaign will run across television, digital, social and print channels, with its commercial debut scheduled during nationally televised NBA games on Christmas Day. The spot features Williams interacting with the IWant system while performing everyday tasks, including checking his postseason bonus and joking about whether a championship parade qualifies as a company holiday.
“Jalen’s positive energy, winning mindset and approachable personality make him an ideal ambassador for Paycom,” said Jason Bodin, executive vice president of marketing and communications at Paycom.
The “Answers” campaign follows Paycom’s recent commercial featuring actor James Marsden, who portrayed a CEO using the IWant engine to receive instant information and navigate daily decisions.
“I’m all about hard work and having fun along the way. When a brand like Paycom matches that energy and represents performance and style, it’s easy to vibe in the creative process. Our team uses Paycom, which is easy to use. I am excited to partner with a brand to make something special and showcase how NBA stars use everyday technology,” said Williams.
The “Answers” commercial will air on national cable networks and major streaming platforms, including YouTube TV, Roku, Peacock, HBO Max and Disney+.
For more information, visit www.paycom.com/about/sponsorships/jalen-williams.
Source: Paycom
