Hailey Bieber’s rhode Expands to Mexico and Seven European Markets
Photo Credit: rhode
LOS ANGELES, June 5, 2026 (ENTERTAINMENT INTERVIEWS) — Beauty brand rhode has announced its expansion into Mexico and seven additional European markets, marking its first entry into Latin America.
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Beginning June 9, 2026, rhode products will be available direct to consumers in Mexico as well as Belgium, Bulgaria, Croatia, Czech Republic, Portugal, Romania, and Switzerland through its website.
“This is such a special milestone for us because it’s about bringing the rhode community together on a more global scale, not only further into Europe but also with our first introduction to the Latin American market. Launching in Latin America is something we’ve dreamed about for a long time and while this is just the first step, we can’t wait for the community in Mexico to experience the products and the world of rhode first-hand,” said Hailey Rhode Bieber, Founder, Chief Creative Officer and Head of Innovation at rhode.
The expansion coincides with the global launch of rhode’s Summer ’26 Collection, which includes new bronzing, highlighting, and lip products. The company states that customers in the newly added markets will be able to purchase the full collection in local currencies via rhodeskin.com starting at 9 a.m. PST on June 9.
rhode launched in June 2022 as a direct-to-consumer skincare brand and later expanded into hybrid makeup. In 2025, the company was acquired by e.l.f. Beauty for $1 billion.
For more information, visit www.rhodeskin.com.
Source: rhode
