SharkNinja Expands Ninja Luxe Café Collection With Limited-Edition Colors and David Beckham Collaboration
Video Credit: SharkNinja, Inc.
NEEDHAM, Mass., April 17, 2026 (ENTERTAINMENT INTERVIEWS) — Product design and technology company SharkNinja has introduced a limited-edition color expansion of its Ninja Luxe™ Café collection, including its first product collaboration with global brand ambassador David Beckham.
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Seven exclusive colorways will roll out across the Ninja Luxe™ Café Premier and Pro Series from March through May 2026. The expansion follows what the company describes as strong consumer demand for at-home coffee solutions and design-focused appliances.
Photo Credit: SharkNinja, Inc.
According to SharkNinja, 70% of coffee drinkers now brew at home, citing industry research, while rising coffee prices have prompted more consumers to invest in home coffee routines.
The limited-edition lineup includes Oat Milk, Ash Green and Raspberry Blush in the Luxe™ Café Premier Series. In the Luxe™ Café Pro Series, the David Beckham Limited-Edition, CyberSpace & Gold and Oat Milk are currently available, with Stone & Gold and Onyx scheduled to launch in May.
“We have always believed that the objects you interact with every day should bring you joy, and color is one of the most powerful ways to do that. Introducing bold colors like CyberSpace & Gold and a cheerful Raspberry Blush is our way of saying that performance and personal expression are not mutually exclusive,” said Howard Nuk, Chief Advanced Concept Engineering Officer at SharkNinja.
The David Beckham Limited-Edition Ninja Luxe™ Café Pro marks the first product collaboration between Ninja and Beckham. According to the company, the design process spanned six months and ultimately resulted in a machine featuring a bead-blasted matte black stainless-steel body, black chestnut wood grain and gold accents.
“We focused on the finer details – drawing inspiration from the natural materials of the English countryside and then refining them with a sophisticated finish,” said David Beckham, global brand ambassador for SharkNinja.
The Ninja Luxe™ Café Premier Series, priced at $599.99, offers three machines in one, delivering espresso, drip coffee and cold brew. The Pro Series, priced at $749.99, adds features including an independent hot water system, integrated tamping and an expanded frothing system.
Additional features across the collection include Barista Assist Technology™ for automated brew adjustments, a 25-setting integrated grinder, a built-in scale for weight-based dosing and cold-pressed espresso capability for iced beverages.
For more information, visit www.sharkninja.com.
Source: SharkNinja
David Beckham Showcases Ninja Outdoor Cooking System at Inter Miami CF Tailgate Event
David Beckham attends Ninja Kitchen’s Tailgate to celebrate the launch of FlexFlame™, a 5-in-1 outdoor cooking system, ahead of the Inter Miami CF Match at Chase Stadium on April 6, 2025. Photo credit: James Turner
NEEDHAM, Mass., April 8, 2025 (ENTERTAINMENT INTERVIEWS) — SharkNinja, has announced the continuation of its partnership with global brand ambassador David Beckham through a pre-game tailgate event at Chase Stadium on April 6, 2025. The event featured a demonstration of the Ninja FlexFlame, a new 5-in-1 outdoor cooking system capable of grilling, smoking, roasting, griddling, and pizza making.
The pre-match tailgate, hosted outside Chase Stadium in Miami, offered fans the opportunity to engage directly with the Ninja FlexFlame™. The product, which combines grilling, smoking, roasting, griddling, and pizza-making into one system, was used to prepare curated meals for attendees.
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"It’s great to be here at Inter Miami with my partners SharkNinja, bringing together two of my favorite passions – futbol and great food," said David Beckham.
Beckham, who is a co-owner of Inter Miami CF, participated in the live demonstration and interacted with fans as they explored the features of the new outdoor cooking device. This appearance marked Beckham’s first in-person event as Ninja's global ambassador.
The Ninja™ FlexFlame™ is priced at $999.99 and is available for purchase on www.ninjakitchen.com, as well as national retailers including Home Depot and ACE Hardware.
For more information, visit www.ninjakitchen.com.
Source: SharkNinja
Tony Hawk Joins Skullcandy as Brand Ambassador in Skateboarding and Music Initiative
Tony Hawk • Photo Credit: Skullcandy
PARK CITY, Utah, March 27, 2025 (ENTERTAINMENT INTERVIEWS) — Consumer electronics company Skullcandy has announced the addition of professional skateboarder Tony Hawk as its newest brand ambassador. Hawk joins the company’s roster of athletes from the surf, snowboard, and skateboarding industries, including Andrew Reynolds, Nora Vasconcellos, and Louie Lopez.
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According to the company, Hawk’s longstanding ties to skateboarding, music, and youth culture reflect Skullcandy’s brand ethos centered on self-expression and creativity. Hawk is credited with developing more than 80 tricks in vert skateboarding, including the first documented 900. His career includes launching the Tony Hawk’s Pro Skater video game series in 1999, founding The Skatepark Project—formerly the Tony Hawk Foundation—which has awarded over $13 million to support more than 660 skatepark projects in the United States, and co-hosting the podcast Hawk vs Wolf.
"Welcoming Tony to the Skullcandy family is the latest example of how we're strengthening our authentic connection to skateboarding and adjacent cultures. Tony represents everything Skullcandy stands for—fearless expression, lasting impact, and love for the lifestyle. He's not just a pro skater—he's a movement. And that movement has always had a soundtrack," said Justin Regan, VP of Brand at Skullcandy.
"I've always appreciated Skullcandy's commitment to the skate community, music, and doing things their own way. I've used their products for years and am excited to officially partner with a brand that aligns with my culture and values," said Hawk.
Skullcandy stated that Hawk will appear in a campaign launching April 15, 2025, and will participate in additional brand initiatives, product collaborations, and content projects.
For more information, visit www.Skullcandy.com.
Source: Skullcandy