TV, Events VS BRANDS TV, Events VS BRANDS

‘Shark Tank’ Returns to Philadelphia for March 18 Open Casting Call at Rivers Philadelphia

Photo Credit: Rivers Philadelphia

PHILADELPHIA, January 26, 2026 (ENTERTAINMENT INTERVIEWS) — Casting producers for the Emmy Award-winning ABC television series Shark Tank will return to Philadelphia for an open casting call on Wednesday, March 18. The event will take place at The Event Center at Rivers Philadelphia in Fishtown in collaboration with WPVI-TV/6abc.

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Producers from the primetime series will hear pitches from entrepreneurs presenting business ideas, products, and services. Contestants may begin lining up at 8 a.m., with numbered wristbands distributed from 9 a.m. to 11 a.m. Pitches are expected to begin at approximately 10 a.m.

Applications will be available both online at ABC.com and on-site during the event. Entrepreneurs selected during the casting process may be invited to appear on Season 18 of Shark Tank, which is expected to begin airing later this year.

The Philadelphia casting call follows a record turnout at Rivers Philadelphia last year, when more than 900 people attended and producers heard more than 460 pitches. Several businesses that auditioned at the 2025 Philadelphia event later appeared on Season 17 of the show, which is currently airing.

“We were blown away by last year’s turnout and the quality of the entrepreneurs that presented to us. Returning to Philly was a no-brainer, and we can’t wait to see what innovative brands and entrepreneurs will impress us with in March,” said Mindy Zemrak, Supervising Casting Producer of Shark Tank.

The March 18 event will be one of a limited number of open casting calls held nationwide and the only East Coast casting event planned for Season 18. Entrepreneurs who auditioned at last year’s Philadelphia event are eligible to audition again.

Parking at Rivers Philadelphia will be complimentary, and a free shuttle will operate throughout the day between the property’s main entrance and Riversuites at The Battery, the venue’s boutique hotel located across Penn Treaty Park.

Only individuals auditioning are permitted to attend the open casting call. Participants will have the opportunity to deliver a one-minute pitch to a member of the casting team. The Sharks themselves do not participate in casting events.

For more information, visit www.abc.com/shows/shark-tank or www.riverscasino.com/philadelphia.

Source: Rivers Philadelphia

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Celebrity Businesses VS BRANDS Celebrity Businesses VS BRANDS

A.R.I. Makes Growth Capital Investment in October’s Very Own to Support Global Expansion

Dr. Zack Ellison, Founder & Managing General Partner, Applied Real Intelligence (A.R.I.) • Photo Credit: Applied Real Intelligence (A.R.I.)

LOS ANGELES & TORONTO & TAMPA, Fla., January 18, 2026 (ENTERTAINMENT INTERVIEWS) — Investment firm Applied Real Intelligence has announced a growth capital investment in October’s Very Own (OVO), the lifestyle brand founded by Aubrey “Drake” Graham, Oliver El-Khatib, and Noah “40” Shebib.

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The investment is intended to support OVO’s continued global expansion across retail, e-commerce, and strategic partnerships. OVO was founded in Toronto in 2008 and has grown from a music collective into a vertically integrated lifestyle brand with flagship retail locations across Canada and internationally, including stores in Los Angeles, New York, Las Vegas, and London.

“There is extraordinary global demand for culturally authentic brands right now and the timing couldn’t be better for OVO. Recently, Human Made, the streetwear brand partially owned by Pharrell Williams, went public at nearly $500 million and was reportedly 60 times oversubscribed. It’s a clear signal that investors see tremendous value in brands that blend creativity, community, and cultural credibility. OVO is uniquely positioned within that movement, combining global influence across fashion, music, sports, and a cultural and lifestyle presence that sets it apart,” said Dr. Zack Ellison, Founder and Managing General Partner of Applied Real Intelligence.

OVO operates a network of flagship stores across Toronto, Mississauga, Ottawa, Calgary, and British Columbia, alongside U.S. and U.K. locations, and continues to scale its global e-commerce business. The brand is led by Chief Executive Officer Derek “Drex” Jancar, who received Billboard Canada’s 2025 Impact Award.

“OVO represents the next generation of Canadian entrepreneurship. Drake, Oliver, and 40 created something culturally unparalleled, and Drex is now scaling that vision with remarkable discipline and strategic clarity. It’s a rare combination, and one that A.R.I. is proud to support,” said Dr. Zack Ellison, Founder and Managing General Partner of Applied Real Intelligence.

The company noted that OVO’s growth places it among a broader group of celebrity-led consumer brands and is supported by collaborations spanning fashion, sports, and entertainment, including partnerships with major global brands and professional sports organizations.

“A critical part of A.R.I.’s investment process is evaluating staying power. OVO isn’t a moment; it’s a long-term movement. Very few brands have sustained OVO’s level of credibility and consistency across both creative and commercial dimensions. It is extraordinary and it’s exactly the profile we seek in our investments,” said Dr. Zack Ellison, Founder and Managing General Partner of Applied Real Intelligence.

For more information, visit www.arivc.com or www.octobersveryown.com.

Source: Applied Real Intelligence (A.R.I.)

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Philanthropy, Entertainment VS BRANDS Philanthropy, Entertainment VS BRANDS

Lisa Vanderpump Hosts Seventh Annual Vanderpump Dog Foundation Gala in Beverly Hills

Photo Credit: The Vanderpump Dog Foundation

BEVERLY HILLS, Calif., December 12, 2025 (ENTERTAINMENT INTERVIEWS) — Television personality and philanthropist Lisa Vanderpump hosted the Vanderpump Dog Foundation’s seventh annual gala on Thursday at The Maybourne Hotel in Beverly Hills, bringing together supporters, celebrities, and partners to raise funds for the organization’s animal rescue and rehabilitation efforts.

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The sold-out event began with red carpet arrivals, followed by a cocktail reception and silent auction featuring donated items including hotel stays, pet services, and beauty packages. Guests later moved into a decorated ballroom for a formal dinner program that included live music, performances, and a live auction of experiential offerings.

The gala focused on raising awareness and financial support for its ongoing rescue operations in the United States and abroad. The organization reported that its Emergency Medical Fund has provided treatment to hundreds of dogs and that more than 3,000 dogs have been adopted since the opening of the Vanderpump Dog Rescue Center on West 3rd Street in Los Angeles in 2017. The foundation also outlined recent initiatives, including spay-and-neuter programs in Baja Mexico, efforts in China, and planned international expansion.

Mario Lopez served as host for the evening. Additional presenters and performers included Lance Bass, Trixie Mattel, Emma Hunton, and C.J. Emmons. Entertainment during the dinner program was provided by the band VERSE. The Los Angeles Fire Department was recognized with the Dog Heroes Award of the Year for its service to the community and animals.

Learn more at: www.VanderpumpDogs.org

Source: The Vanderpump Dog Foundation

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Music VS BRANDS Music VS BRANDS

Billboard and VENU Honor Khalid with Inaugural Disruptor Award at Live Music Summit

Khalid receives the Billboard Disruptor Award, presented by VENU, at the Billboard Live Music Summit in Los Angeles • Photo Credit: Rashida Zagon

LOS ANGELES, November 8, 2025 (ENTERTAINMENT INTERVIEWS) — Entertainment company Venu Holding Corporation and Billboard have presented singer-songwriter Khalid with the inaugural Billboard Disruptor Award. The award was given during Billboard’s Live Music Summit on November 3 in Los Angeles.

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The Billboard Disruptor Award, powered by VENU, recognizes artists and innovators who challenge conventions and contribute to shaping the future of the music industry. Khalid, known for chart-topping singles such as “Young Dumb & Broke,” “Location,” and “Better,” received the honor for his artistic versatility and cross-genre collaborations.

“Khalid isn’t just an artist. He’s an architect of what music can be when you ignore boundaries. He moves effortlessly between sounds, styles, and collaborations, creating something that is entirely his own. That kind of fearless creativity is what drives Khalid and VENU, where we believe that artists deserve a platform instead of just a stage and that fans should be part of the journey from the start. That’s what the Disruptor Award is about: the courage to reimagine what’s possible. Khalid embodies that vision, and VENU is proud to celebrate him as we reshape the future of live entertainment together,” said J.W. Roth, Founder, Chairman, and CEO of VENU.

Khalid released his fourth studio album, after the sun goes down, through RCA Records on October 10. The artist, who rose to prominence at age 17, has several songs in Spotify’s Billions Club and has appeared on multiple Billboard charts spanning genres such as Adult Contemporary, Latin, Rock & Alternative, Rap, and Dance. His collaborations include work with artists such as Ed Sheeran, Marshmello, Halsey, and Billie Eilish.

VENU, a publicly traded company on the NYSE American exchange, operates a portfolio of luxury, experience-driven venues across the United States and is expanding nationwide. The company’s partnerships with major entertainment and hospitality organizations reflect its focus on developing premium, fan-centered live music destinations.

For more information, visit www.venu.live.

Source: Venu Holding Corporation

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Talent Management VS BRANDS Talent Management VS BRANDS

Tri Star Sports & Entertainment Group Forms All-Female Executive Leadership Team

Tri Star Sports & Entertainment Group C-Suite Lou Taylor, Peggy Stephens, Heather Kinder • Photo Credit: Tri Star

LOS ANGELES, October 1, 2025 (ENTERTAINMENT INTERVIEWS) — Business, Entertainment and Finance Management firm Tri Star Sports & Entertainment Group has appointed an all-female executive leadership team. The new C-suite includes Peggy Stephens as Chief Operating Officer, Heather Kinder as Chief of Staff, and Deedra Carroll as Chief Deputy Director.

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The appointments, led by Lou Taylor, Tri Star’s Chief Executive Officer and Founder, mark one of the only all-female executive leadership teams within the business management and entertainment finance sectors, industries in which women make up fewer than 20 percent of C-suite positions nationally.

“This is not an optics decision – it’s about excellence and equity. Peggy, Heather and Deedra embody the values that Tri Star was built upon: integrity, precision and service. Equity has been long overdue in our field, and this team is proof of what’s possible when fairness and opportunity are prioritized,” said Taylor.

The new leadership team brings expertise across operational strategy, finance, and organizational leadership. Stephens has overseen operations and client service improvements at the firm’s offices in West Hollywood, California, and Nashville, Tennessee. Kinder has led internal development initiatives, advancing team performance and client engagement. Carroll manages operations, systems, and risk, ensuring continued infrastructure growth across the organization.

“Equity is not just a goal here, it’s a practice that shapes how we lead and serve. Our leadership team reflects the values we live by – collaboration, integrity, and excellence. I could not be more proud to be one of the women leading an organization that is one of the most trusted firms in entertainment and finance,” said Kinder.

Tri Star specializes in business management and financial advisory services for artists, athletes, executives, and entrepreneurs. The company provides strategic planning, wealth management, touring infrastructure, and long-term legacy guidance for clients across the entertainment, sports, and media sectors.

For more information, visit www.team-tristar.com.

Source: Tri Star Sports & Entertainment Group

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Entertainment, Talent Management VS BRANDS Entertainment, Talent Management VS BRANDS

UTA Signs Director Emma Tammi Following Success of Five Nights at Freddy’s

Emma Tammi • Photo Credit: Ryan Green/Blumhouse

BEVERLY HILLS, Calif., July 21, 2025 (ENTERTAINMENT INTERVIEWS) — Talent representation agency UTA has signed filmmaker Emma Tammi for representation in all areas.

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Tammi directed and co-wrote Five Nights at Freddy’s, the Universal and Blumhouse feature that became Blumhouse’s highest-grossing film to date. The movie, based on the popular video game franchise, debuted to $80 million domestically despite a day-and-date streaming release and ultimately earned nearly $300 million globally.

Tammi recently completed production on the sequel to Five Nights at Freddy’s, which is scheduled for release on December 5, 2025.

Tammi’s feature directorial debut, The Wind, premiered at the Toronto International Film Festival and was released by IFC Midnight.

Tammi continues to be represented by John Burnham at Atlas Artists and attorney Andrew Howard at Jackoway Austen.

For more information, visit www.unitedtalent.com.

Source: UTA

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Sports, Entertainment VS BRANDS Sports, Entertainment VS BRANDS

Katie Pandolfo Named General Manager of Crypto.com Arena

Katie Pandolfo, General Manager, Crypto.com Arena | Effective June 1, 2025 • Photo Credit: AEG

LOS ANGELES, May 9, 2025 (ENTERTAINMENT INTERVIEWS) — Sports and live entertainment company AEG has announced the appointment of Katie Pandolfo as General Manager of Crypto.com Arena, effective June 1, 2025. Pandolfo succeeds Lee Zeidman, who will remain as an advisor through his planned retirement in 2025.

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Pandolfo brings more than 25 years of experience in venue management. Most recently, she served as General Manager of Dignity Health Sports Park, overseeing the delivery of thousands of events including MLS Cup Championship matches, National Football League games, Olympic and World Cup qualifying events, and major boxing matches. During her tenure, the Carson, California-based venue hosted more than 25 million guests.

In her new role, Pandolfo will oversee the day-to-day operations of Crypto.com Arena, home to the Los Angeles Lakers (NBA), LA Kings (NHL), and Los Angeles Sparks (WNBA), and the host of over 200 events annually, including the GRAMMY® Awards, concerts, sporting events, and family shows. She will report directly to Dan Beckerman, President and CEO of AEG.

"Katie brings a wealth of experience to this role having guided the operations and management of Dignity Health Sports Park for over two decades. She is a talented leader with a proven track record of success in delivering world class events and an incredible reputation for guiding and motivating her team. Her dedication and passion will be invaluable assets in leading Crypto.com Arena into the future, especially as the arena continues to build its legacy as a premier sports and entertainment destination with high-profile global events on the horizon, including the 2026 GRAMMY® Awards, the 2027 NCAA Regional Men’s Basketball Tournament, and the 2028 Olympic and Paralympic games," said Dan Beckerman, President and CEO of AEG.

"Crypto.com Arena is more than just a venue, it is a renowned destination and the home of championship teams and iconic performers and events that has been at the forefront in driving live sports and entertainment, delivering innovative guest services and building community. I am excited to join the talented team at Crypto.com Arena and look forward to collaborating with the arena’s management team and partners to continue delivering exceptional experiences that shape the future of culture and entertainment," said Katie Pandolfo, incoming General Manager of Crypto.com Arena.

"Lee has made an indelible and lasting impact on AEG, Crypto.com Arena and the city of Los Angeles and his retirement later this year will mark the end of a remarkable chapter in his career. I am grateful for Lee’s friendship and support over these many years and wholeheartedly thank him for his years of leadership and numerous contributions," said Dan Beckerman, President and CEO of AEG.

Pandolfo is a founding member of AEG’s Women’s Leadership Council and serves on the LA Sports and Entertainment Commission and the City of Carson’s Economic Development Commission.

For more information, visit www.aegworldwide.com.

Source: AEG

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Celebrity Businesses VS BRANDS Celebrity Businesses VS BRANDS

Dollywood Marks 40th Anniversary with Expanded Attractions and New Guest Programs

Photo Credit: Dollywood Parks & Resorts

PIGEON FORGE, Tenn., May 2, 2025 (ENTERTAINMENT INTERVIEWS) — Theme park company Dollywood Parks & Resorts has announced the celebration of its 40th season. Originally launched in 1986 by entertainer Dolly Parton and partner Herschend Family Entertainment, the park has expanded into a nationally recognized destination featuring rides, live entertainment, lodging, and seasonal events.

Dollywood commemorated its anniversary with a media and season passholder event on-site, attended by Parton, Dollywood Parks & Resorts President Eugene Naughton, and Peter Herschend. The event included reflections on the park's history and a preview of its 40th anniversary retrospective show "Play On," set to debut during the celebration.

“I’ve always believed the Smoky Mountains are one of the most beautiful places God ever made, and I feel blessed to call them home. When I first dreamed of creating Dollywood, I had two simple hopes. I wanted to build a place that would bring people from all over to see the magic of the Smokies and, hopefully, fall in love with them just like I did. And I knew that when they came, they’d meet the folks who live here and feel the kindness and hospitality that make this place so special. I think that’s why Dollywood keeps being named one of the best theme parks in the world—it’s not just the beauty of the mountains, it’s the heart of the people who welcome you here,” said Parton.

Photo Credit: Dollywood Parks & Resorts

Recent additions to the park include The Dolly Parton Experience and the Wilderness Pass Restaurant, which opened during the anniversary weekend. Dollywood has also introduced a new parking facility and continues to expand its operations through a $500 million investment plan announced in 2021.

In recognition of its 40th season, Dollywood has launched a complimentary one-time ticket offer for children in Tennessee's foster care system, in collaboration with the state and the Department of Children’s Services.

The park has earned multiple awards in recent years. Since 2022, it has been named Tripadvisor's #1 Best U.S. Theme Park twice and was ranked on Forbes’ Top 300 Best Customer Service list in 2024. Additional accolades include Amusement Today's Golden Ticket Awards, USA Today rankings, and recognition from Newsweek and the National Amusement Park Historical Association.

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Upcoming events for 2025 include the Flower & Food Festival (through June 8), Smoky Mountain Summer Celebration (June 14–August 3), Harvest Festival (September 12–October 27), and Smoky Mountain Christmas (November 1–January 4, 2026).

Dollywood Parks & Resorts encompasses the Dollywood theme park, Dollywood’s Splash Country water park, DreamMore Resort and Spa, and HeartSong Lodge & Resort.

For more information, visit www.dollywood.com.

Source: Dollywood Parks & Resorts

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Celebrity Collaborations VS BRANDS Celebrity Collaborations VS BRANDS

Paris Hilton Renews Branding Partnership with WOW Vegas Through 11:11 Media

Photo Credit: 11:11 Media

LONDON, April 10, 2025 (ENTERTAINMENT INTERVIEWS) — Paris Hilton’s Entertainment company 11:11 Media has announced a renewed two-year partnership between Paris Hilton and social gaming platform WOW Vegas. Under the new agreement, Hilton will continue as the brand's public face and lead a new round of marketing campaigns.

The partnership includes the development and production of advertising campaigns by 11:11 Media, which was co-founded by Hilton. The upcoming campaigns are expected to feature Hilton in digital advertisements aimed at a broad online audience.

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"WOW Vegas delivers premium entertainment, innovation, and a sense of community – all that we strive for at 11:11 Media, which is why I'm excited to bring even more sparkle to the next phase of our journey together," said Paris Hilton.

WOW Vegas has also named TokenMind, a digital media company founded by WOW Vegas co-founder Richard Skelhorn, to manage digital media buying and strategy. TokenMind will oversee advertising initiatives across digital platforms including Meta and X (formerly Twitter).

"Paris is a genuine force of nature—her creativity, professionalism and cultural reach are second to none. We've forged a fantastic working relationship, and we're delighted to be building on that with this renewed commitment. The campaign we've got in the works is ambitious, entertaining and completely in tune with what our players love," said Richard Skelhorn, co-founder of WOW Vegas.

For more information, visit www.wowvegas.com.

Source: 11:11 Media

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Products VS BRANDS Products VS BRANDS

Tony Hawk Joins Skullcandy as Brand Ambassador in Skateboarding and Music Initiative

Tony Hawk • Photo Credit: Skullcandy

PARK CITY, Utah, March 27, 2025 (ENTERTAINMENT INTERVIEWS) — Consumer electronics company Skullcandy has announced the addition of professional skateboarder Tony Hawk as its newest brand ambassador. Hawk joins the company’s roster of athletes from the surf, snowboard, and skateboarding industries, including Andrew Reynolds, Nora Vasconcellos, and Louie Lopez.

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According to the company, Hawk’s longstanding ties to skateboarding, music, and youth culture reflect Skullcandy’s brand ethos centered on self-expression and creativity. Hawk is credited with developing more than 80 tricks in vert skateboarding, including the first documented 900. His career includes launching the Tony Hawk’s Pro Skater video game series in 1999, founding The Skatepark Project—formerly the Tony Hawk Foundation—which has awarded over $13 million to support more than 660 skatepark projects in the United States, and co-hosting the podcast Hawk vs Wolf.

"Welcoming Tony to the Skullcandy family is the latest example of how we're strengthening our authentic connection to skateboarding and adjacent cultures. Tony represents everything Skullcandy stands for—fearless expression, lasting impact, and love for the lifestyle. He's not just a pro skater—he's a movement. And that movement has always had a soundtrack," said Justin Regan, VP of Brand at Skullcandy.

"I've always appreciated Skullcandy's commitment to the skate community, music, and doing things their own way. I've used their products for years and am excited to officially partner with a brand that aligns with my culture and values," said Hawk.

Skullcandy stated that Hawk will appear in a campaign launching April 15, 2025, and will participate in additional brand initiatives, product collaborations, and content projects.

For more information, visit www.Skullcandy.com.

Source: Skullcandy

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Television VS BRANDS Television VS BRANDS

Hearst Media Production Group to Launch "The Visioneers with Zay Harding" on CBS

Zay Harding • Photo Credit: Hearst Media Production group

NEW YORK, March 11, 2025 (ENTERTAINMENT INTERVIEWS) — Media production company Hearst Media Production Group (HMPG) has announced the debut of The Visioneers with Zay Harding, a new educational series airing on the CBS Television Network. The program, produced in partnership with VoLo Foundation, will premiere on Saturday, April 5, as part of the "CBS WKND" educational and informational programming block. The series will also be available for streaming on Paramount+.

The 30-minute weekly series, airing at the start of Earth Month, will highlight scientists, engineers, and individuals developing environmental solutions. Harding, who previously hosted the long-running PBS series Globe Trekker, will lead the program.

"Through our partnership with VoLo Foundation, The Visioneers will inspire and amaze audiences. The 'Visioneers' who are featured will showcase how they are accelerating positive change through sustainable and futuristic solutions," said Bryan Curb, HMPG executive vice president and general manager of education and information.

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"The Visioneers aligns perfectly with VoLo Foundation's mission to connect the scientific community with the public. Zay Harding presents groundbreaking climate solutions in a dynamic and engaging way. Don't miss the chance to be informed and inspired," said Thais Lopez Vogel, cofounder and trustee of VoLo Foundation.

HMPG produces more than 30 original series annually and distributes content across television and streaming platforms in 97 countries. The company’s programming includes educational blocks such as Weekend Adventure on ABC, CBS WKND on CBS, The More You Know on NBC, and One Magnificent Morning on The CW.

For more information, visit www.hmpg.com.

Source: Hearst Media Production Group, LLC

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Entertainment VS BRANDS Entertainment VS BRANDS

Demi Moore to Be Honored on SWAN Day 2025 for Career Achievements

Demi Moore • Photo Credit: FF2 Media

BROOKLYN, N.Y., March 4, 2025 (ENTERTAINMENT INTERVIEWS) — International SWAN Day 2025 will recognize actress Demi Moore for her recent career resurgence and long-standing contributions to the film industry. The event, held annually on the last Saturday of March, will take place on March 29, 2025.

SWAN Day, which stands for Support Women Artists Now, highlights the work of women across various creative fields. This year’s celebration will feature screenings of Ghost in Manhattan and Metro Chicago in recognition of Moore’s role in the 1990 film.

Moore’s recent performance in The Substance, directed by Coralie Fargeat, has earned her Golden Globe, Critics’ Choice, and SAG awards in the Best Actress category, as well as her first Oscar nomination.

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“Thirty years ago, I had a producer tell me that I was a 'popcorn actress.' And at that time, I made that mean that this wasn't something I was allowed to have. That I could do movies that were successful, that made a lot of money, but that I couldn't be acknowledged, and I bought in and I believed that. And that corroded me over time, to the point where I thought, a few years ago, that maybe this was it... And as I was at kind of a low point, I had this magical, bold, courageous, out-of-the-box, absolutely bonkers script come across my desk called The Substance. And the universe told me that you’re not done,” said Moore in her 2025 Golden Globes acceptance speech.

In addition to her recent success, Moore is being recognized for her more than 45-year career. The planned screenings of Ghost, in which she starred alongside Whoopi Goldberg and Patrick Swayze, will commemorate one of her most well-known roles. The film received two Academy Awards in 1991, including Best Supporting Actress for Goldberg.

For more information, visit www.iSWANS.info/events.

Source: FF2 Media

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Entertainment, Food & Beverages VS BRANDS Entertainment, Food & Beverages VS BRANDS

Rap Snacks Names Hip-Hop Artist Sexyy Red as Brand Ambassador

Rapper Sexyy Red • Photo Credit: Gwendolyn Priestley PR

MIAMI, Fla., February 27, 2025 (ENTERTAINMENT INTERVIEWS) — Snack brand Rap Snacks has announced the addition of hip-hop artist Sexyy Red as its newest brand ambassador. The flavor associated with her brand partnership has not yet been determined, and the company will hold a contest to engage consumers in selecting the new snack.

James Lindsay, Founder and CEO Rap Snacks • Photo Credit: Gwendolyn Priestley PR

“Sexyy Red will be a great addition to our already amazing artist collective. She has a unique energy that we love and appreciate. Rap Snacks is unique, so it makes sense,” said James Lindsay, founder and CEO of Rap Snacks.

Sexyy Red, who gained recognition in 2023 with her single “Proud Town,” shared her enthusiasm for the partnership. “I am thrilled to be joining the Rap Snacks family. I love the snacks and the rawness of the brand. I grew up eating Rap Snacks,” said Sexyy Red.

Rap Snacks will incorporate social media engagement in determining the final flavor selection. “We have very loyal support, and our Rap Snacks community is always involved in our movement with the brand. We want to give the consumer what they want, so having a new artist, we like to get their input,” said Lindsay.

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The new Sexy Red-branded snacks are expected to launch in the spring and will be available nationally at retailers where Rap Snacks are sold.