Odell Beckham Jr. Partners With Bilt for August Rent Free Campaign
Photo Courtesy of Bilt
Odell Beckham Jr. has partnered with Bilt for an August campaign featuring exclusive member experiences and a limited-edition collectible football.
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NEW YORK, July 28, 2026, (ENTERTAINMENT INTERVIEWS) — Housing rewards platform Bilt has partnered with NFL wide receiver Odell Beckham Jr. for its August Rent Free campaign as Beckham prepares to return to the New York Giants for the 2026 season.
Beckham will participate in Bilt’s Rent Free game, with the number of members receiving free rent determined by his performance. The monthlong collaboration will also include a preseason suite experience and meet-and-greet with Beckham at MetLife Stadium on Aug. 15.
Bilt members will also have access to a limited-edition football created as part of the collaboration.
“I’m excited to collaborate with Bilt and bring something special to their members this August. What drew me back to New York and the Giants is deeper than football. Well, first, I never wanted to leave; it’s just my home and there’s no place better than New York. I just want to win one for the Giants more than anything, and I’m here to give it my all, give it my heart, during my last couple of years. We’ll see what God got planned. Being able to share this moment with Bilt Members who are as passionate about the game as I am feels right,” said Beckham.
Beckham previously played for the Giants from 2014 through 2018 before joining the Cleveland Browns, Los Angeles Rams, Baltimore Ravens and Miami Dolphins. He was a member of the Rams team that won Super Bowl LVI.
“This particular partnership marks the beginning of a really fun new chapter for Bilt: we’re working to bring more sports-focused experiences to members who live for the game because there’s nothing more important than your community, and your local sports team plays a huge role in that. OBJ’s deep connection to New York and commitment to the Giants align so well with what Bilt is all about. We’re thrilled to celebrate his return and build something meaningful with him that rewards Bilt Members,” said Ankur Jain, Founder and Chief Executive Officer of Bilt.
The Giants are scheduled to open the 2026 regular season on Sept. 13. Beckham’s partnership with Bilt will continue throughout August.
Bilt is a housing rewards and residential technology platform that allows members to earn rewards on housing payments and access travel, dining, fitness and neighborhood services.
For more information, visit www.bilt.com/p/obj-x-bilt.
Source: Bilt
Barbie Introduces Angel Reese Doll with Matching Reebok Basketball Shoes
Mattel has introduced a Barbie Signature doll modeled after professional basketball player Angel Reese alongside matching Reebok Angel Reese 1 basketball shoes.
Barbie Introduces Angel Reese Doll with Matching Reebok Basketball Shoes
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The doll is styled in a Barbie-themed outfit and wears miniature versions of the Reebok Angel Reese 1 shoes. The matching shoes for consumers feature pink accents and co-branded details on the tongue and sockliner and will be available in adult and children’s sizes.
“Barbie honors role models who inspire girls to imagine what's possible. From her on-court achievements and entrepreneurial leadership to her tireless advocacy for girls, Angel Reese is helping children see that confidence, ambition, and resilience can open countless doors. We're proud to honor her through our Barbie Signature doll and collaboration with Reebok, giving fans new ways to celebrate Angel and all she represents,” said Nathan Baynard, Vice President and Head of Barbie at Mattel.
Reese is a professional basketball player, entrepreneur, and philanthropist. Through the Angel C. Reese Foundation, she supports programs focused on sports, education, financial literacy, and opportunities for girls and underrepresented communities.
“Having my own Barbie doll is a true dream come true for me. It’s such an incredible honor because it's about showing girls that there are no limits to what they can achieve. I've never let anyone else define what's possible for me, and every challenge I’ve faced has only made me stronger. I hope this doll reminds girls to be unapologetically themselves, embrace every part of who they are, and go after their dreams with confidence,” said Reese.
The Angel Reese Barbie Signature doll and matching shoes were presented at TOGETHXR House in Chicago during All-Star Weekend. Reese is a co-owner of TOGETHXR, a women’s sports media and commerce company.
The event includes The Angel Reese Dream Closet, where visitors can view the doll, shoes, and a limited-edition apparel collection created with Reese. The collection includes a custom jersey, shirts, and headwear based on the doll’s game-day outfit.
The public experience is open July 24 and July 25 from noon to 5 p.m. Central Time.
“We're proud to see her Barbie doll debut wearing Angel Reese 1 basketball shoes in this vibrant new Barbie colorway and to bring that same style directly to fans. This moment celebrates Angel's impact on sport, style, and culture while giving fans the chance to match Angel's iconic look and be part of the moment,” said Todd Krinsky, Chief Executive Officer of Reebok.
“Women’s sports are driving culture like never before, and this collaboration is proof of what’s possible when iconic brands invest in the athletes leading that movement. At TOGETHXR, we’re proud to bring together partners like Barbie and Reebok with trailblazers like Angel Reese, who recently joined our ownership group, to create moments that celebrate the power and influence of women’s sports. We’re thrilled that TOGETHXR House is where fans will experience this launch firsthand. It’s more than a product release. It’s a celebration of confidence, individuality and the growing influence of women athletes across sport, style and culture, while showing the next generation just how expansive the future can be,” said Bailey Williamson, Senior Vice President of Partnerships at TOGETHXR.
The Angel Reese Barbie Signature doll is available at Target stores and online through Target, Walmart, Amazon, and Mattel Shop.
The Reebok Angel Reese 1 “Barbie” basketball shoes will be released Aug. 3 at 10 a.m. Eastern Time through Reebok, DICK’S Sporting Goods, and Foot Locker.
The Atlanta Dream will also hold a Barbie Game Day during its Aug. 3 game against the Las Vegas Aces at State Farm Arena in Atlanta. Ticket packages include co-branded merchandise such as a headband, clear crossbody bag, and Angel Reese jersey.
Mattel is a global play and family entertainment company with a portfolio of brands that includes Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, and Polly Pocket. Its products and experiences include toys, digital content, live events, and consumer products.
For more information, visit www.mattel.com.
Source: Mattel
Cizzle Brands Launches Limited-Edition CWENCH “Draft Day Blue” to Celebrate Gavin McKenna’s First Overall NHL Draft Selection
Photo Credit: Cizzle Brands Corporation
Cizzle Brands has introduced a limited-edition blue cherry flavor of CWENCH Hydration celebrating Gavin McKenna's selection as the first overall pick in the 2026 NHL Draft, with retail availability beginning in Canada.
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TORONTO, June 29, 2026 (ENTERTAINMENT INTERVIEWS) — Cizzle Brands Corporation has launched a limited-edition "Draft Day Blue" flavor of its CWENCH Hydration sports drink to commemorate Gavin McKenna's selection as the first overall pick in the 2026 NHL Draft.
The blue cherry-flavored beverage was developed to recognize McKenna's achievement after partnering with the hockey player in 2024, before he became the consensus top prospect entering this year's draft. The limited-time product will be manufactured at the company's recently acquired CWENCH Hydration Factory and will initially be available at Shell Canada, CanCo Gas, and Healthy Planet locations, with additional retail partners expected to be announced.
McKenna, an 18-year-old forward from Whitehorse, Yukon, becomes the second first overall NHL Draft selection to partner with CWENCH, following Nathan MacKinnon. His hockey career has included standout seasons with the Medicine Hat Tigers in the Western Hockey League and the Penn State Nittany Lions, as well as representing Canada at the 2026 IIHF World Junior Championship.
"We didn't sign Gavin because he was the first overall pick. We signed him because we believed he would become one, long before it was obvious to everyone else. Backing emerging talent is part of who we are. Gavin now steps onto the biggest stage in hockey, in the most passionate and demanding market in the world, and we could not be prouder to be in his corner. Draft Day Blue is our way of celebrating Gavin's latest accomplishment and continuing to set CWENCH as the aspirational brand in the sports hydration category," said John Celenza, Founder, Chairman and Chief Executive Officer of Cizzle Brands.
Cizzle Brands Corporation is a vertically integrated sports nutrition company that develops health and wellness products through its CWENCH Hydration, Spoken Nutrition, and HappiEats brands, while also operating the CWENCH Hydration Factory, which manufactures beverages in Tetra Pak packaging.
For more information about Cizzle Brands, visit www.cizzlebrands.com. To learn more about CWENCH Hydration, visit www.cwenchhydration.com.
Source: Cizzle Brands Corporation
Documentary “THRESHOLD” Premieres on Peacock Featuring Olympic Champion Jessie Diggins and Her Eating Disorder Recovery
Photo Credit: Credit: Brinkema Brothers Productions
ST. PAUL, Minn., February 23, 2026 (ENTERTAINMENT INTERVIEWS) — Eating disorder treatment provider, The Emily Program, has announced its involvement in and support of “THRESHOLD,” a documentary debuting on Peacock that follows Olympic gold medalist Jessie Diggins as she addresses a relapse of her eating disorder during her competitive career.
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The film documents Diggins’ experience seeking specialized professional treatment while continuing to compete at the highest level of cross-country skiing. The documentary comes after Diggins’ 2026 Olympic performance and her announcement that she plans to retire following the 2026 season.
As of February 2026, Diggins holds the record for the most Olympic medals won by a U.S. cross-country skier with four medals, as well as seven World Championship medals and multiple World Cup overall titles.
“The Emily Program and The Emily Program Foundation are deeply honored to support the production of THRESHOLD and to stand alongside Jessie in sharing this important story. By putting her vulnerability and authenticity on full display, Jessie continues to be a beacon of hope in so many. She has made—and will continue to make—an indelible impact on awareness of eating disorders. Her willingness to share her experience and recovery journey is powerful and profoundly inspiring, especially those struggling with similar challenges,” said Jillian Lampert, Vice President of Strategy and Public Affairs at The Emily Program and Executive Director of The Emily Program Foundation.
Diggins discussed the impact she hopes the film will have.
“I truly believe this film will save lives. This is the story my 18-year-old self desperately needed to hear,” said Diggins.
According to the National Alliance for Eating Disorders, up to 45 percent of female athletes and 19 percent of male athletes exhibit eating disorder behaviors, compared with lower rates in non-athletic populations.
Diggins first developed disordered eating habits in 2010, which progressed into a full eating disorder and led her to seek professional care. Diggins credits The Emily Program with providing treatment during her recovery.
“THRESHOLD” premieres on Peacock on February 23, 2026.
For more information about The Emily Program’s services, visit www.emilyprogram.com.
Source: The Emily Program
Rooms To Go Expands Sound Tech by Shaq Collection with New Recliner and Sectional Seating
Photo Credit: Rooms To Go
SEFFNER, Fla., February 19, 2026 (ENTERTAINMENT INTERVIEWS) — Furniture retailer Rooms To Go has announced the expansion of its Sound Tech by Shaq seating collection with the addition of the Recliner To Go and Amplify Sectional. The new seating products are designed to integrate built-in audio technology with reclining furniture.
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The Sound Tech by Shaq collection was introduced as a living room furniture line featuring embedded audio systems. The new Recliner To Go provides a single-seat design with built-in speakers and mobility features, while the Amplify Sectional offers a larger seating configuration with integrated audio and synchronized vibration.
Rooms To Go stated that both products expand the Sound Tech by Shaq collection’s focus on combining audio technology with seating designed for home entertainment, including gaming, streaming, and television viewing.
The collection is part of a collaboration with Shaquille O’Neal, whose brand is incorporated into the product line. The collection is available exclusively through Rooms To Go.
Rooms To Go operates more than 200 showrooms across 10 U.S. states and offers furniture for living rooms, bedrooms, and other residential spaces.
For more information, visit https://www.roomstogo.com/.
Source: Rooms To Go
Tri Star Sports & Entertainment Group Forms All-Female Executive Leadership Team
Tri Star Sports & Entertainment Group C-Suite Lou Taylor, Peggy Stephens, Heather Kinder • Photo Credit: Tri Star
LOS ANGELES, October 1, 2025 (ENTERTAINMENT INTERVIEWS) — Business, Entertainment and Finance Management firm Tri Star Sports & Entertainment Group has appointed an all-female executive leadership team. The new C-suite includes Peggy Stephens as Chief Operating Officer, Heather Kinder as Chief of Staff, and Deedra Carroll as Chief Deputy Director.
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The appointments, led by Lou Taylor, Tri Star’s Chief Executive Officer and Founder, mark one of the only all-female executive leadership teams within the business management and entertainment finance sectors, industries in which women make up fewer than 20 percent of C-suite positions nationally.
“This is not an optics decision – it’s about excellence and equity. Peggy, Heather and Deedra embody the values that Tri Star was built upon: integrity, precision and service. Equity has been long overdue in our field, and this team is proof of what’s possible when fairness and opportunity are prioritized,” said Taylor.
The new leadership team brings expertise across operational strategy, finance, and organizational leadership. Stephens has overseen operations and client service improvements at the firm’s offices in West Hollywood, California, and Nashville, Tennessee. Kinder has led internal development initiatives, advancing team performance and client engagement. Carroll manages operations, systems, and risk, ensuring continued infrastructure growth across the organization.
“Equity is not just a goal here, it’s a practice that shapes how we lead and serve. Our leadership team reflects the values we live by – collaboration, integrity, and excellence. I could not be more proud to be one of the women leading an organization that is one of the most trusted firms in entertainment and finance,” said Kinder.
Tri Star specializes in business management and financial advisory services for artists, athletes, executives, and entrepreneurs. The company provides strategic planning, wealth management, touring infrastructure, and long-term legacy guidance for clients across the entertainment, sports, and media sectors.
For more information, visit www.team-tristar.com.
Hyperice Names Footballer Virgil van Dijk as Athlete Ambassador, Launches Hyperboot in UK and Europe
Photo Credit: Hyperice
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The Hyperboot, a wearable and mobile device designed to accelerate warm-up and recovery, will be available to consumers in the UK, Europe, and Canada beginning October 2.
“Virgil is a world-class athlete who embodies resilience and leadership at the highest level of sport. As we bring the Hyperboot to the UK and Europe, his dedication to football and relentless pursuit of excellence both on and off the pitch make him the perfect partner to showcase the power of innovation in recovery and performance,” said Steph Smith, Vice President of Marketing at Hyperice.
“Recovery is such an important part of my routine, and Hyperice products have always been at the centre of it. I’ve been an avid user of the Normatec boots for years, often using them post-match and training. The Hyperboot has been a real advancement in performance technology, particularly being able to walk around whilst starting the warm-up process before a training session or match. It’s become an extension of the routine I’ve had for years using products like Normatec to help ensure I’m always at my best. For me, warm up and recovery are just as important as the training itself, so I’m proud to work with Hyperice and use the best products to help me stay at the top of my game,” said Virgil van Dijk.
Van Dijk, a long-time user of Hyperice products, including the Normatec line for post-match recovery, will work with the company to highlight the role of performance innovation and recovery in professional football.
The Hyperboot by Nike x Hyperice combines heat and dynamic air compression to support athletes in warm-up and recovery. It will be available at www.nike.com and www.hyperice.com for €749.99 / £699.99, and in Canada for CA$1,199.
For more information, visit www.hyperice.com.
Source: Hyperice
World Mobile Appoints Tristan Thompson as Chief Digital Equity Officer, Partners with Protelindo on Stratospheric Network
Tristan Thompson • Photo Credit: World Mobile
LOS ANGELES, August 12, 2025 (ENTERTAINMENT INTERVIEWS) — Telecommunications company World Mobile has appointed NBA champion and Web3 expert Tristan Thompson as its first Chief Digital Equity Officer. In this role, Thompson will lead initiatives aimed at addressing digital divides in underserved communities across the United States.
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Thompson will work with World Mobile to raise awareness of infrastructure gaps in both rural and urban areas and will oversee the launch of the Community Connectivity Fund, a multi-million-dollar program designed to provide affordable, high-speed internet to low-income neighborhoods. The fund will support pilot projects, local infrastructure development, and community education on network ownership.
World Mobile also announced a partnership with Indonesia’s largest digital infrastructure company, Protelindo, to develop a stratospheric connectivity network. The network will use hydrogen-powered, fixed-wing aircraft operating as High-Altitude Platform Systems at approximately 20,000 meters to deliver direct-to-handset internet access. According to the company, these aircraft can serve hundreds of thousands of concurrent users while reducing carbon emissions by an estimated 99% compared to satellite-based solutions.
Micky Watkins, CEO of World Mobile, said: “This partnership embodies the potential of blockchain and decentralized economics to reshape global connectivity. By integrating token-driven incentives with advanced aerospace technology, we’re creating a resilient and economically viable model for bringing reliable internet to underserved regions at unprecedented scale.”
“World Mobile’s blockchain-based approach to connectivity infrastructure addresses key challenges faced by geographically diverse countries like Indonesia. We see tremendous potential in leveraging this technology to bring consistent, scalable internet access to communities currently beyond traditional reach”, said Indra Gunawan, a senior representative at Protelindo.
The aircraft technology, previously tested with major telecom providers in the UK and Middle East, will first be deployed in strategic markets including Indonesia and the United States, where approximately 11% of residents lack reliable connectivity. World Mobile’s system incorporates its native WMTx token for settlements, network access, and economic incentives to sustain and expand the network.
For more information, visit www.worldmobile.io.
Source: World Mobile
Saquon Barkley Named Cover Athlete for EA SPORTS Madden NFL 26
Photo Credit: EA Sports
REDWOOD CITY, Calif., June 2, 2025 (ENTERTAINMENT INTERVIEWS) — Gaming company Electronic Arts has announced that Philadelphia Eagles running back Saquon Barkley will appear on the cover of Madden NFL 26. Barkley is the first Eagles player to receive this recognition in two decades.
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Barkley’s selection follows a record-setting 2024 season during which he became the first NFL player to rush for more than 2,500 yards in a single season. His performance contributed to the Eagles’ Super Bowl LIX victory over the Kansas City Chiefs. Barkley will also be inducted into the Madden NFL 26 “99 Club,” a designation for players with the highest possible in-game rating.
The athlete will appear on two different covers for the game, one of which features a depiction of his reverse hurdle play from last season.
"Starring on the cover of Madden NFL 26 and being named to the Madden NFL ‘99 Club’ are both dreams come true. I’m grateful to my teammates, coaches, and Eagles fans for their support, and I can’t wait to hit the field again to give Madden players more highlight-reel moments in Madden NFL 26," said Saquon Barkley, running back, Philadelphia Eagles.
"Saquon's reverse hurdle was one of the rare, defining moments in NFL history that would have once been described as ‘something out of a videogame.’ Now, it’s a display of the athleticism and creativity of one of football's most electrifying athletes. Madden NFL 26 will deliver the most real NFL experience we've ever built so that players can experience more of the unreal moments that Saquon put on display all season long. The full reveal is this Wednesday – don’t miss what’s next," said Evan Dexter, Vice President of Franchise Strategy & Marketing, EA SPORTS Madden NFL.
Madden NFL 26 will be released worldwide on August 14, 2025, for Xbox Series X|S, PlayStation 5, Nintendo Switch 2, and PC via EA app, Steam, and Epic Games Store. New features will be unveiled on June 4th.
Pre-orders are available for both the Deluxe Edition and the EA SPORTS MVP Bundle, which includes early access, in-game bonuses, and access to College Football 26.
For more information, visit www.ea.com/games/madden-nfl/madden-nfl-26.
Source: Electronic Arts
Katie Pandolfo Named General Manager of Crypto.com Arena
Katie Pandolfo, General Manager, Crypto.com Arena | Effective June 1, 2025 • Photo Credit: AEG
LOS ANGELES, May 9, 2025 (ENTERTAINMENT INTERVIEWS) — Sports and live entertainment company AEG has announced the appointment of Katie Pandolfo as General Manager of Crypto.com Arena, effective June 1, 2025. Pandolfo succeeds Lee Zeidman, who will remain as an advisor through his planned retirement in 2025.
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Pandolfo brings more than 25 years of experience in venue management. Most recently, she served as General Manager of Dignity Health Sports Park, overseeing the delivery of thousands of events including MLS Cup Championship matches, National Football League games, Olympic and World Cup qualifying events, and major boxing matches. During her tenure, the Carson, California-based venue hosted more than 25 million guests.
In her new role, Pandolfo will oversee the day-to-day operations of Crypto.com Arena, home to the Los Angeles Lakers (NBA), LA Kings (NHL), and Los Angeles Sparks (WNBA), and the host of over 200 events annually, including the GRAMMY® Awards, concerts, sporting events, and family shows. She will report directly to Dan Beckerman, President and CEO of AEG.
"Katie brings a wealth of experience to this role having guided the operations and management of Dignity Health Sports Park for over two decades. She is a talented leader with a proven track record of success in delivering world class events and an incredible reputation for guiding and motivating her team. Her dedication and passion will be invaluable assets in leading Crypto.com Arena into the future, especially as the arena continues to build its legacy as a premier sports and entertainment destination with high-profile global events on the horizon, including the 2026 GRAMMY® Awards, the 2027 NCAA Regional Men’s Basketball Tournament, and the 2028 Olympic and Paralympic games," said Dan Beckerman, President and CEO of AEG.
"Crypto.com Arena is more than just a venue, it is a renowned destination and the home of championship teams and iconic performers and events that has been at the forefront in driving live sports and entertainment, delivering innovative guest services and building community. I am excited to join the talented team at Crypto.com Arena and look forward to collaborating with the arena’s management team and partners to continue delivering exceptional experiences that shape the future of culture and entertainment," said Katie Pandolfo, incoming General Manager of Crypto.com Arena.
"Lee has made an indelible and lasting impact on AEG, Crypto.com Arena and the city of Los Angeles and his retirement later this year will mark the end of a remarkable chapter in his career. I am grateful for Lee’s friendship and support over these many years and wholeheartedly thank him for his years of leadership and numerous contributions," said Dan Beckerman, President and CEO of AEG.
Pandolfo is a founding member of AEG’s Women’s Leadership Council and serves on the LA Sports and Entertainment Commission and the City of Carson’s Economic Development Commission.
For more information, visit www.aegworldwide.com.
Source: AEG
Bryce Harper Partners with Health and Nutrition Company Just Ingredients
Bryce Harper • Photo Credit: Just Ingredients
OREM, Utah, April 15, 2025 (ENTERTAINMENT INTERVIEWS) — Health and nutrition company Just Ingredients has announced a partnership with professional baseball player Bryce Harper. The collaboration marks Harper’s involvement with the brand as it expands its product offerings and audience reach.
Just Ingredients formulates nutritional products without artificial additives or flavorings. The product line includes protein powders, grass-fed collagen peptides, and pre-workout supplements, and is certified under the NSF Certified for Sport® designation.
Harper, a two-time MVP and professional athlete, cited ingredient transparency and health benefits as key factors in the decision to partner with the brand. "As a professional athlete, I’m always mindful of what I put into my body. Just Ingredients stands out for its commitment to using ingredients that truly support health. I’m thrilled to partner with a brand I trust and help inspire others to prioritize their wellness," said Harper.
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Just Ingredients was founded by Karalynne Call, who launched the company following personal health challenges. The brand prioritizes simplicity and ingredient quality, sourcing grass-fed whey protein from New Zealand and using real fruit powders in its formulations.
"Encouraging people to live healthier and happier lives is what we are all about. Partnering with Bryce Harper allows us to connect with new audiences and inspire people to prioritize their health inside and out—whether they’re athletes or simply striving for a healthier lifestyle," said Call.
The Just Ingredients NSF Certified for Sport® collection is currently available at www.justingredients.us.
Source: Just Ingredients
Tony Hawk Joins Skullcandy as Brand Ambassador in Skateboarding and Music Initiative
Tony Hawk • Photo Credit: Skullcandy
PARK CITY, Utah, March 27, 2025 (ENTERTAINMENT INTERVIEWS) — Consumer electronics company Skullcandy has announced the addition of professional skateboarder Tony Hawk as its newest brand ambassador. Hawk joins the company’s roster of athletes from the surf, snowboard, and skateboarding industries, including Andrew Reynolds, Nora Vasconcellos, and Louie Lopez.
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According to the company, Hawk’s longstanding ties to skateboarding, music, and youth culture reflect Skullcandy’s brand ethos centered on self-expression and creativity. Hawk is credited with developing more than 80 tricks in vert skateboarding, including the first documented 900. His career includes launching the Tony Hawk’s Pro Skater video game series in 1999, founding The Skatepark Project—formerly the Tony Hawk Foundation—which has awarded over $13 million to support more than 660 skatepark projects in the United States, and co-hosting the podcast Hawk vs Wolf.
"Welcoming Tony to the Skullcandy family is the latest example of how we're strengthening our authentic connection to skateboarding and adjacent cultures. Tony represents everything Skullcandy stands for—fearless expression, lasting impact, and love for the lifestyle. He's not just a pro skater—he's a movement. And that movement has always had a soundtrack," said Justin Regan, VP of Brand at Skullcandy.
"I've always appreciated Skullcandy's commitment to the skate community, music, and doing things their own way. I've used their products for years and am excited to officially partner with a brand that aligns with my culture and values," said Hawk.
Skullcandy stated that Hawk will appear in a campaign launching April 15, 2025, and will participate in additional brand initiatives, product collaborations, and content projects.
For more information, visit www.Skullcandy.com.
Source: Skullcandy
Marriott Bonvoy and Courtyard by Marriott Host Jason Kelce Lookalike Challenge for Super Bowl Sleepover Suite
Courtyard Super Bowl Sleepover Suite inside Caesar's Superdome ᐧ Photo Credit: Marriott International, Inc.
BETHESDA, Md., February 5, 2025 (ENTERTAINMENT INTERVIEWS) — Marriott Bonvoy and Courtyard by Marriott organized a Jason Kelce lookalike challenge in New Orleans, awarding a stay in the Courtyard Super Bowl Sleepover Suite inside Caesars Superdome and tickets to Super Bowl LIX.
Five fan duos competed in a citywide search to "Find the Real Jason Kelce," with Maris and Donnovan from Texas winning the prize. The challenge featured 25 Kelce lookalikes across the French Quarter as part of a promotional event ahead of the game.
"The Marriott Bonvoy partnership with the NFL is all about creating incredible opportunities to bring football fans closer to the game they love, and teaming up with Jason Kelce this season helped us to fulfill this promise in new and fun ways for our members. Bringing dozens of Jason Kelce lookalikes down to New Orleans to help select our Courtyard by Marriott Super Bowl Sleepover Suite winner seemed to be the only fitting end to this incredible season, and if you're down in New Orleans, you might just spot one of them running around the French Quarter this weekend!" said Peggy Roe, executive vice president and chief customer officer of Marriott International.
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The Jason Kelce lookalikes will continue appearing around New Orleans throughout Super Bowl week, giving away Marriott Bonvoy and Courtyard by Marriott merchandise, gift cards, and other prizes to fans.
The Courtyard Super Bowl Sleepover Suite, an annual tradition now in its ninth year, transforms a stadium suite into a functioning hotel room. The contest allows one fan duo to stay overnight inside the stadium before the game, making them the first guests inside the venue on game day.
For more information about Marriott Bonvoy experiences, visit moments.marriottbonvoy.com.
Source: Marriott International, Inc.
Mela Watermelon Water Partners with NBA Star Josh Hart of the New York Knicks as Investor and Brand Ambassador
Josh Hart • Photo Credit: Mela
LOS ANGELES, November 21, 2024 (ENTERTAINMENT INTERVIEWS) — Beverage company, Mela Watermelon Water, has announced a strategic partnership with Josh Hart, a player for the NBA’s New York Knicks, who will join the brand as an investor and ambassador. According to the company, this collaboration is timed with the 2024-2025 basketball season and aims to increase Mela's visibility in the New York metropolitan area while strengthening its association with the sports industry.
“We’re excited to bring Josh Hart on as an investor because he’s been a supporter of the brand for years. Beyond being an insanely talented shooting guard, Josh is also an avid beverage investor who can help us take Mela to the next level. Mela is the ultimate multi-purpose beverage so this partnership was a no-brainer. Mela is 100% juice, tastes amazing, and has electrolytes and antioxidants to keep you game day ready,” said Dom Purpura, CEO of Mela Watermelon Water.
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Hart expressed enthusiasm about the partnership. “Mela Water is my go-to when I'm craving something refreshing and naturally sweet that fits my healthy and active lifestyle. I'm excited to be part of a beverage brand where both the product and branding stand out,” said Hart.
As part of the collaboration, Hart will be featured in marketing campaigns across New York City.
Mela Watermelon Water offers 100% watermelon juice packaged in a convenient canned format. The beverage is available online at melawater.com, on Amazon, and at retailers such as 7-Eleven, Target, Wegmans, and Central Market.
For more information, visit www.melawater.com.
Source: Mela Watermelon Water
Hard Rock International and Lionel Messi Expand Partnership with 'Captain Messi' Superhero Toy and New Retail Collection
Lionel Messi makes surprise appearance at Hard Rock International’s Captain Messi launch event at Hard Rock Cafe Hollywood, FL to debut the superhero toy in his honor on October 22, 2024 ● Photo Credit: Hard Rock International
HOLLYWOOD, Fla., Oct. 25, 2024 (ENTERTAINMENT INTERVIEWS) – Hard Rock International has continued its collaboration with global soccer star Lionel Messi by unveiling a new superhero character, "Captain Messi," along with a limited-edition toy and retail collection. The announcement took place at an event at the Hard Rock Cafe in Hollywood, Florida, where Messi made a surprise appearance to celebrate the launch.
Hard Rock International and Lionel Messi unveil a superhero version of the global soccer legend ● Photo Credit: Hard Rock International
The "Captain Messi" superhero toy, which is now available with any Hard Rock Kid’s Menu order at select cafes and hotels, marks the first time Messi has participated in the creation of a toy in his likeness. The character will also be part of a new retail collection featuring items such as lunchboxes, water bottles, backpacks, and apparel, available at Rock Shops and online.
"My kids and I love watching superhero movies together, so it was really special to work with Hard Rock to create Captain Messi. I hope it helps inspire young fans and families to work hard and believe in themselves to do great things", Messi said.
At the launch event, families and special guests were treated to an animated video featuring Captain Messi, followed by Messi's on-stage appearance, where he interacted with attendees. Guests also enjoyed Hard Rock’s signature menu items, including Messi-designed burgers and sandwiches, as well as new additions to the Kid’s Menu: cheese and pepperoni pizzas.
"We're thrilled to continue our incredible partnership with Lionel Messi and create a new way to represent all the joy he brings to people around the world," said Jim Allen, CEO of Seminole Gaming and Chairman of Hard Rock International.
During the event, Hard Rock presented a $1,000,000 check to Chef José Andrés and Brad Keiserman from the American Red Cross to support disaster relief efforts for communities affected by Hurricanes Helene and Milton.
For more information, visit www.hardrock.com.
Source: Hard Rock International
Rob Riggle to Co-Host Kansas City Chiefs' World's Largest Tailgate with New Tailgate Games
Video via Kansas City Chiefs Football Club, Inc.
KANSAS CITY, Mo., August 28, 2024, (ENTERTAINMENT INTERVIEWS) - The Kansas City Chiefs have announced the return of the World's Largest Tailgate, featuring the new Tailgate Games, to celebrate the start of the 2024 NFL season. Actor and comedian Rob Riggle will co-host the event alongside broadcaster Hayley Lewis.
Photo via Kansas City Chiefs Football Club, Inc.
The World's Largest Tailgate: Tailgate Games will be streamed live for free on www.ChiefsLive.com, offering fans a unique tailgate experience that includes live competitions and entertainment. The hour-long show, starting at 5 p.m. CT, will include tailgate-themed challenges such as the Sauce Relay, the 2-Minute Drill, Coach's Cheeseburger Challenge, and the Chiefs Cup.
Special guests for the event will include podcasters Lucas Brody and Nelson Vergara, YouTube star Funny Marco, comedian Desi Banks, actress Heidi Gardner, and Chiefs Hall of Fame wide receiver Dante Hall. The show will also feature prerecorded segments with current Chiefs players, including a BBQ & A interview segment, Chiefs Trivia, and the Chiefs Cup Challenge.
"Togetherness and shared experiences are hallmarks of Chiefs Kingdom, and no matter where you are in the world, you can join us for the World's Largest Tailgate: Tailgate Games as we kick off the 2024 NFL season," said Chiefs President Mark Donovan.
Fans can reserve their free virtual seat for the event at www.ChiefsLive.com. The Chiefs vs. Ravens game will kick off at 7:20 p.m. CT on NBC.
Source: Kansas City Chiefs Football Club Inc via PR Newswire