Barbie Introduces Angel Reese Doll with Matching Reebok Basketball Shoes
Mattel has introduced a Barbie Signature doll modeled after professional basketball player Angel Reese alongside matching Reebok Angel Reese 1 basketball shoes.
Barbie Introduces Angel Reese Doll with Matching Reebok Basketball Shoes
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The doll is styled in a Barbie-themed outfit and wears miniature versions of the Reebok Angel Reese 1 shoes. The matching shoes for consumers feature pink accents and co-branded details on the tongue and sockliner and will be available in adult and children’s sizes.
“Barbie honors role models who inspire girls to imagine what's possible. From her on-court achievements and entrepreneurial leadership to her tireless advocacy for girls, Angel Reese is helping children see that confidence, ambition, and resilience can open countless doors. We're proud to honor her through our Barbie Signature doll and collaboration with Reebok, giving fans new ways to celebrate Angel and all she represents,” said Nathan Baynard, Vice President and Head of Barbie at Mattel.
Reese is a professional basketball player, entrepreneur, and philanthropist. Through the Angel C. Reese Foundation, she supports programs focused on sports, education, financial literacy, and opportunities for girls and underrepresented communities.
“Having my own Barbie doll is a true dream come true for me. It’s such an incredible honor because it's about showing girls that there are no limits to what they can achieve. I've never let anyone else define what's possible for me, and every challenge I’ve faced has only made me stronger. I hope this doll reminds girls to be unapologetically themselves, embrace every part of who they are, and go after their dreams with confidence,” said Reese.
The Angel Reese Barbie Signature doll and matching shoes were presented at TOGETHXR House in Chicago during All-Star Weekend. Reese is a co-owner of TOGETHXR, a women’s sports media and commerce company.
The event includes The Angel Reese Dream Closet, where visitors can view the doll, shoes, and a limited-edition apparel collection created with Reese. The collection includes a custom jersey, shirts, and headwear based on the doll’s game-day outfit.
The public experience is open July 24 and July 25 from noon to 5 p.m. Central Time.
“We're proud to see her Barbie doll debut wearing Angel Reese 1 basketball shoes in this vibrant new Barbie colorway and to bring that same style directly to fans. This moment celebrates Angel's impact on sport, style, and culture while giving fans the chance to match Angel's iconic look and be part of the moment,” said Todd Krinsky, Chief Executive Officer of Reebok.
“Women’s sports are driving culture like never before, and this collaboration is proof of what’s possible when iconic brands invest in the athletes leading that movement. At TOGETHXR, we’re proud to bring together partners like Barbie and Reebok with trailblazers like Angel Reese, who recently joined our ownership group, to create moments that celebrate the power and influence of women’s sports. We’re thrilled that TOGETHXR House is where fans will experience this launch firsthand. It’s more than a product release. It’s a celebration of confidence, individuality and the growing influence of women athletes across sport, style and culture, while showing the next generation just how expansive the future can be,” said Bailey Williamson, Senior Vice President of Partnerships at TOGETHXR.
The Angel Reese Barbie Signature doll is available at Target stores and online through Target, Walmart, Amazon, and Mattel Shop.
The Reebok Angel Reese 1 “Barbie” basketball shoes will be released Aug. 3 at 10 a.m. Eastern Time through Reebok, DICK’S Sporting Goods, and Foot Locker.
The Atlanta Dream will also hold a Barbie Game Day during its Aug. 3 game against the Las Vegas Aces at State Farm Arena in Atlanta. Ticket packages include co-branded merchandise such as a headband, clear crossbody bag, and Angel Reese jersey.
Mattel is a global play and family entertainment company with a portfolio of brands that includes Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, and Polly Pocket. Its products and experiences include toys, digital content, live events, and consumer products.
For more information, visit www.mattel.com.
Source: Mattel
