Beyond Yoga Launches Seek Beyond Platform Featuring Anthem by Issa Rae

Issa Rae • Photo Credit: Beyond Yoga

CULVER CITY, Calif., July 28, 2025 (ENTERTAINMENT INTERVIEWS) — Apparel company Beyond Yoga has announced the launch of a new brand platform, Seek Beyond, which is described as an initiative focused on movement, mindfulness, and personal growth. The campaign includes an original anthem written and performed by Issa Rae.

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According to the company, Seek Beyond will be supported through digital content and community activations and is being introduced alongside Beyond Yoga’s new Outdoor product collection. The initiative includes features on individuals such as Megan Roup, Evelynn Escobar, Krissy Jones, Danielle Burnett, Dale Samson, Miwa Sakamoto, and Annie Little.

“Seek Beyond is an invitation to embrace the joy of the journey—whatever that might look like,” said Nancy Green, CEO of Beyond Yoga.

“This partnership with Beyond Yoga felt like such a natural fit. The Seek Beyond message mirrors the way I move through the world—choosing progress over perfection, and doing so with intention, joy, and humor. Writing the anthem was a chance to explore that spirit creatively, and I’m proud to help share it,” said Issa Rae.

“In a wellness space that can often feel prescriptive or performative, Seek Beyond offers something more human. This is a movement rooted in real life, where vulnerability is strength, and growth looks different for everyone. Issa was the ideal partner to bring that vision to life. Her voice and creativity brought heart, humor, and truth to the anthem, and the movers all bring their own unique perspective to the story,” said Katie Babineau, Chief Marketing Officer of Beyond Yoga.

Beyond Yoga states that the initiative will include digital content, community activations, and storytelling around themes such as entrepreneurship, motherhood, and identity. Additional content is scheduled to roll out through the fall.

For more information, visit www.beyondyoga.com.

Source: Beyond Yoga

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Keith Urban Crowns Elroy as Winner of Old El Paso’s “Castin’ the Cowboy” CampaignAsk ChatGPT

Photo Credit: General Mills

MINNEAPOLIS, July 15, 2025 (ENTERTAINMENT INTERVIEWS) — Consumer food company General Mills has announced Elroy as the winner of its Old El Paso “Castin’ the Cowboy” content series. Elroy will appear in an upcoming national ad campaign as the brand’s new spokesperson for taco night.

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The content series concluded after a multi-week run that featured performances and themed segments centered around Old El Paso’s Tex-Mex product line. Elroy was selected by country music artist Keith Urban, who was involved in the campaign’s finale. The new ad series will begin airing this summer, with additional spots planned for the fall. Elroy’s campaign will promote Old El Paso’s products such as Stand 'N Stuff taco shells, Creamy Queso sauce, Original Taco Seasoning, and various dinner kits.

"When we launched ‘Castin’ the Cowboy,’ our goal was to celebrate the spirit of taco night in a way only Old El Paso can. From our bold flavors to our versatile lineup of kits, shells, sauces and seasonings, we're all about making mealtime memorable, and bringing back our singing cowboy was just the beginning. Fans will want to keep an eye out for where Elroy shows up next!" said Jenny Jonker, Brand Experience Manager at Old El Paso.

Old El Paso is part of General Mills’ portfolio of consumer brands. General Mills reported $19 billion in net sales for fiscal 2025.

For more information, visit www.generalmills.com.

Source: General Mills

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Old El Paso Partners with Keith Urban for “Castin’ the Cowboy” Talent Campaign

Photo Credit: Old El Paso

MINNEAPOLIS, June 19, 2025 (ENTERTAINMENT INTERVIEWS) — Consumer goods company General Mills, through its Tex-Mex brand Old El Paso, has announced the launch of “Castin’ the Cowboy,” a campaign aimed at finding the next cowboy-themed ambassador for taco night. The content series features country music artist Keith Urban, who will provide commentary as 10 performers compete for the role.

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The campaign showcases a variety of musical performances, each contestant bringing their own interpretation of the cowboy persona in a bid to represent Old El Paso in its upcoming marketing efforts. Fans are invited to follow the series on Old El Paso’s social media channels and participate by voting for their favorite candidate.

“Watching our touring crew demolish a table full of tacos is like being at a huge family gathering. Good food, big personalities, and a great atmosphere – that’s what being on the road is all about. So, when Old El Paso approached me with their ‘Castin’ the Cowboy’ campaign, it felt like the perfect way to combine the two,” said Keith Urban, according to the company.

“There’s never been a better time to bring western flair to the dinner table. With the current country-themed trend, it felt like the perfect time to tap into our own Tex-Mex roots. Old El Paso has always been about bringing bold flavor and fun to the table, and Keith brings the perfect mix of heart, humor, and star power to help us celebrate taco night in an unexpected way,” said Jenny Jonker, brand experience manager for Old El Paso.

Urban is expected to select the winning contestant later this summer. Fans who correctly identify the winner will be eligible for prizes, including a signed Old El Paso cowboy belt buckle and taco-related merchandise.

For more information, visit www.generalmills.com.

Source: General Mills

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Actor Jon Hamm Stars in Carvana’s New National Campaign

Video Credit: Carvana/YouTube

PHOENIX, June 10, 2025 (ENTERTAINMENT INTERVIEWS) — Online car retailer Carvana has launched a new national advertising campaign featuring Emmy and Golden Globe-winning actor Jon Hamm. The campaign is designed to promote the company’s simplified online process for selling used cars.

Jon Hamm Stars in Carvana's Newest Campaign • Photo Credit Carvana

The campaign debuts with a 30-second television spot titled Excuses,” in which Hamm attempts to avoid a social obligation by claiming he needs time to sell his car. The narrative turns when the ease and speed of Carvana’s process undermines his excuse—his car is already sold and being hauled away.

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"Jon Hamm’s comedic timing brings the entire campaign to life and perfectly highlights how Carvana takes the hassle out of selling a car. We’ve made it easier than ever to sell your car online, and Jon helps us share that message with the signature humor and charm he’s known for," said Ryan Keeton, Carvana co-founder and chief brand officer.

The campaign was developed in-house and will roll out across digital, broadcast, and streaming platforms. It includes two commercial spots starring Hamm and accompanying social content.

Carvana, founded in 2013, enables customers to buy, finance, and trade in vehicles entirely online, with options for delivery or local pickup. The company reports that its operations are supported by a national infrastructure and proprietary technology platform.

For more information, visit www.carvana.com.

Source: Carvana

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JBL Announces Partnership with Singer-Songwriter Benson Boone

Benson Boone • Photo Credit: JBL

STAMFORD, Conn., June 9, 2025 (ENTERTAINMENT INTERVIEWS) — Audio technology company JBL has announced a new brand partnership with singer-songwriter Benson Boone. The collaboration will include exclusive content, appearances, and Boone serving as the face of JBL’s summer campaign featuring its Tour Pro 3 earbuds.

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The announcement was launched with a promotional event outside JBL’s SoHo store in New York City. Boone arrived in a vintage convertible equipped with JBL’s Flip 7 and PartyBox speakers and handed out custom-branded Flip 7 speakers to fans.

“I’m a big fan of JBL and I’m way excited to be partnering with them. Whether it’s playing spike ball on the beach, hitting the trails on my dirt bike, or just hanging out with my friends — I always love blasting music on my JBL speakers,” said Boone.

Boone is currently on a global tour and recently released his debut album Fireworks & Rollerblades. His single “Beautiful Things” has reached Number One globally and Number Two on the Billboard Hot 100.

“Benson Boone is one of the most compelling new talents of his generation—a fearless and gifted artist who connects deeply with fans through music and emotion. He brings the spirit of a true original with his unique style and raw talent, which aligns perfectly with JBL’s legacy of pushing boundaries and celebrating self-expression. Together, we’re creating bold, unforgettable moments that are MADE to be HEARD,” said Chris Epple, Vice President of Marketing at HARMAN.

For more information, visit www.jbl.com.

Source: JBL

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Sephora Partners with Lady Gaga’s Haus Labs for Pride Campaign Supporting LGBTQIA+ Youth

Photo Credit: Sephora

PARIS, May 21, 2025 (ENTERTAINMENT INTERVIEWS) — Beauty retailer Sephora has announced the launch of its 2025 Pride Month campaign in partnership with Haus Labs by Lady Gaga and the Born This Way Foundation. The initiative includes a donation effort tied to product sales and programming aimed at supporting youth mental health and the LGBTQIA+ community.

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The campaign features a new short film in which Lady Gaga shares her perspective on community, inclusion, and identity, aligning with Sephora’s ongoing “We Belong to Something Beautiful” platform. The film is part of Sephora’s “Classes for Confidence” program, which encourages self-expression through beauty education and peer connection.

“At Sephora, we're driven by our Purpose to champion a world of inspiration and inclusion where everyone can celebrate their beauty. Lady Gaga’s personal story is a magnificent illustration of the values we promote every day and having her sharing her own feeling about what Sephora is all about is an incredible testimony for us,” said Deborah Yeh, Global Chief Marketing Officer of Sephora.

As part of the campaign, Sephora will donate $1 from every Haus Labs product sold between June 1 and June 30 to the Born This Way Foundation, co-founded by Lady Gaga and Cynthia Germanotta, to fund youth mental health initiatives. The donations will support the Kindness in Community Fund, which provides grants to grassroots organizations focused on youth well-being.

“Haus Labs is built on the belief that artistry and self-expression are tools of empowerment. This campaign is about showing up as you are and celebrating what makes each of us unique. We’re proud to partner with Sephora to support the next generation of changemakers,” said Angela Simpson, Chief Marketing Officer, Haus Labs by Lady Gaga.

“Born This Way Foundation has always been driven by the passion and leadership of young people, a vision my daughter, Lady Gaga, and I shared from the start. We’re honored to partner with Sephora and Haus Labs to reach even more young people with the message that they are seen, valued, and supported,” said Cynthia Germanotta, President and Co-founder of Born This Way Foundation.

Sephora and the foundation are also inviting public nominations for grassroots organizations serving LGBTQIA+ communities. Nominations can be submitted through the Born This Way Foundation website through June 30, and final grant recipients will be announced by December 2025.

During Pride Month, Sephora will also host “Brave Spaces” in select stores for the second year. These areas will offer a welcoming setting where members of the LGBTQIA+ community and allies can create Pride looks with the support of trained beauty advisors. Brave Spaces will be present in Sephora stores across 74 cities and 21 global markets.

“We are proud to leverage the power of our brand and our community to raise awareness around inclusivity and to support the mission of the Kindness in Community Fund. We hope to make a big impact thanks to the mobilization of our community of 74 million members,” said Yeh.

The initiative will operate in 20 markets globally, including the United States, Canada, France, Germany, and the United Kingdom. The maximum donation cap for the U.S. market is $500,000.

For more information, visit www.sephora.com.

Source: Sephora

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Belk and Southern Charm’s Craig Conover Partner for Crown & Ivy Summer and Holiday Collections

Crown & Ivy x Sewing Down South • Photo Credit: Belk

CHARLOTTE, N.C., May 14, 2025 (ENTERTAINMENT INTERVIEWS) — Retail company, Belk, has announced a partnership between its private label brand Crown & Ivy and lifestyle company Sewing Down South. The collaboration includes a summer collection launching June 4, followed by a holiday line scheduled for October.

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The summer collection features nearly 100 items in women’s and men’s apparel, home goods, and accessories, with prices starting at $10. It will be available in stores and online at www.belk.com. To promote the collection, a pop-up shop will open in Charleston, South Carolina, adjacent to Sewing Down South's flagship location. The pop-up will operate through Labor Day. A public grand opening event is set for June 7.

"Our partnership with Sewing Down South is a celebration of our shared love for the South and its rich tradition of coastal beauty, hospitality and understated style. The result is a stunning collection that perfectly captures our mutual vision and offers our customers a curated collection of apparel and tableware at affordable prices," said MaryAnne Morin, President and Chief Merchandising Officer at Belk.

"Collaborating with Belk is a huge milestone for Sewing Down South and it's been a ton of fun from the start. From the first days of working together on color concepts, to aligning on our creative direction, to developing the line, we've created a collection that we're proud of and are excited to see go to market," said Craig Conover, Co-Founder of Sewing Down South.

Crown & Ivy was introduced by Belk in 2014 as a women's line and has since expanded to include men's, children's, shoes, and home categories.

For more information, visit www.belk.com.

Source: Belk, Inc.

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Cindy Crawford, Jennifer Garner, Chelsea Handler and More Join Holocaust Survivors in NYC Exhibit “Borrowed Spotlight”

Photo Credit: Borrowed Spotlight

NEW YORK, April 23, 2025 (ENTERTAINMENT INTERVIEWS) — Nonprofit organization Borrowed Spotlight has launched a new portrait exhibit and coffee table book aimed at preserving the stories of Holocaust survivors. The exhibition opened at Detour Gallery in New York City, bringing together survivors and public figures ahead of Yom HaShoah, the annual Holocaust Remembrance Day.

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The project features large-scale portraits captured by photographer Bryce Thompson and pairs Holocaust survivors with prominent individuals in media, fashion, and entertainment. The portraits include Cindy Crawford, Jennifer Garner, Chelsea Handler, David Schwimmer, Kat Graham, and others. The initiative is intended to educate younger generations amid declining public knowledge about the Holocaust.

The exhibition will be open to the public from April 23 to April 27, with proceeds from the sale of the coffee table book and a private print auction supporting Selfhelp Community Services and the United States Holocaust Memorial Museum.

Guests at the opening event included Kat Graham, Gregg Sulkin, Margaret Josephs, Melissa Gorga, Remi Bader, and others, who joined survivors in viewing the exhibit and listening to remarks from producer Daniella Greenbaum, photographer Bryce Thompson, and actress Kat Graham.

According to the company, the project was developed in response to growing concerns about Holocaust education. Recent global surveys show that 20% of people have never heard of the Holocaust, and more than 60% are unaware that six million Jews were killed. Borrowed Spotlight aims to counter this trend by combining visual storytelling and celebrity advocacy to preserve survivor testimonies.

For more information, visit www.borrowed-spotlight.com.

Source: Borrowed Spotlight

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Bryce Harper Partners with Health and Nutrition Company Just Ingredients

Bryce Harper • Photo Credit: Just Ingredients

OREM, Utah, April 15, 2025 (ENTERTAINMENT INTERVIEWS) — Health and nutrition company Just Ingredients has announced a partnership with professional baseball player Bryce Harper. The collaboration marks Harper’s involvement with the brand as it expands its product offerings and audience reach.

Just Ingredients formulates nutritional products without artificial additives or flavorings. The product line includes protein powders, grass-fed collagen peptides, and pre-workout supplements, and is certified under the NSF Certified for Sport® designation.

Harper, a two-time MVP and professional athlete, cited ingredient transparency and health benefits as key factors in the decision to partner with the brand. "As a professional athlete, I’m always mindful of what I put into my body. Just Ingredients stands out for its commitment to using ingredients that truly support health. I’m thrilled to partner with a brand I trust and help inspire others to prioritize their wellness," said Harper.

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Just Ingredients was founded by Karalynne Call, who launched the company following personal health challenges. The brand prioritizes simplicity and ingredient quality, sourcing grass-fed whey protein from New Zealand and using real fruit powders in its formulations.

"Encouraging people to live healthier and happier lives is what we are all about. Partnering with Bryce Harper allows us to connect with new audiences and inspire people to prioritize their health inside and out—whether they’re athletes or simply striving for a healthier lifestyle," said Call.

The Just Ingredients NSF Certified for Sport® collection is currently available at www.justingredients.us.

Source: Just Ingredients

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Paris Hilton Renews Branding Partnership with WOW Vegas Through 11:11 Media

Photo Credit: 11:11 Media

LONDON, April 10, 2025 (ENTERTAINMENT INTERVIEWS) — Paris Hilton’s Entertainment company 11:11 Media has announced a renewed two-year partnership between Paris Hilton and social gaming platform WOW Vegas. Under the new agreement, Hilton will continue as the brand's public face and lead a new round of marketing campaigns.

The partnership includes the development and production of advertising campaigns by 11:11 Media, which was co-founded by Hilton. The upcoming campaigns are expected to feature Hilton in digital advertisements aimed at a broad online audience.

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"WOW Vegas delivers premium entertainment, innovation, and a sense of community – all that we strive for at 11:11 Media, which is why I'm excited to bring even more sparkle to the next phase of our journey together," said Paris Hilton.

WOW Vegas has also named TokenMind, a digital media company founded by WOW Vegas co-founder Richard Skelhorn, to manage digital media buying and strategy. TokenMind will oversee advertising initiatives across digital platforms including Meta and X (formerly Twitter).

"Paris is a genuine force of nature—her creativity, professionalism and cultural reach are second to none. We've forged a fantastic working relationship, and we're delighted to be building on that with this renewed commitment. The campaign we've got in the works is ambitious, entertaining and completely in tune with what our players love," said Richard Skelhorn, co-founder of WOW Vegas.

For more information, visit www.wowvegas.com.

Source: 11:11 Media

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David Beckham Showcases Ninja Outdoor Cooking System at Inter Miami CF Tailgate Event

David Beckham attends Ninja Kitchen’s Tailgate to celebrate the launch of FlexFlame™, a 5-in-1 outdoor cooking system, ahead of the Inter Miami CF Match at Chase Stadium on April 6, 2025. Photo credit: James Turner

NEEDHAM, Mass., April 8, 2025 (ENTERTAINMENT INTERVIEWS) — SharkNinja, has announced the continuation of its partnership with global brand ambassador David Beckham through a pre-game tailgate event at Chase Stadium on April 6, 2025. The event featured a demonstration of the Ninja FlexFlame, a new 5-in-1 outdoor cooking system capable of grilling, smoking, roasting, griddling, and pizza making.

The pre-match tailgate, hosted outside Chase Stadium in Miami, offered fans the opportunity to engage directly with the Ninja FlexFlame™. The product, which combines grilling, smoking, roasting, griddling, and pizza-making into one system, was used to prepare curated meals for attendees.

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"It’s great to be here at Inter Miami with my partners SharkNinja, bringing together two of my favorite passions – futbol and great food," said David Beckham.

Beckham, who is a co-owner of Inter Miami CF, participated in the live demonstration and interacted with fans as they explored the features of the new outdoor cooking device. This appearance marked Beckham’s first in-person event as Ninja's global ambassador.

The Ninja™ FlexFlame™ is priced at $999.99 and is available for purchase on www.ninjakitchen.com, as well as national retailers including Home Depot and ACE Hardware.

For more information, visit www.ninjakitchen.com.

Source: SharkNinja

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