Camp Chef Partners with Guy Fieri to Launch “FLATOUT FLAVOR!” Campaign Featuring Gridiron Grill Series
Photo Credit: Revelyst
HYDE PARK, Utah, August 16, 2025 (ENTERTAINMENT INTERVIEWS) — Outdoor cooking equipment company Camp Chef, a Revelyst brand specializing in grills and accessories, has launched a new promotional campaign called “FLATOUT FLAVOR!” in partnership with celebrity chef Guy Fieri. The campaign highlights the company’s Gridiron flat top grills as tailgate season begins.
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The FLATOUT FLAVOR! campaign features Camp Chef’s Gridiron series, including the Gridiron Gameday, Gridiron 36, and Gridiron Pro models. According to a press release from the company, the products are designed for performance, versatility, and durability, incorporating features such as flamethrower ignition, even heat distribution, and easy cleanup.
“Guy brings Flavortown to the tailgate. His enthusiasm for cooking outdoors aligns perfectly with our mission to make outdoor cooking accessible and enjoyable for everyone,” said Jordan Judd, President of Revelyst Outdoor Performance.
Fieri, who has used Camp Chef products for years, previously served as an informal ambassador before the company formalized the collaboration earlier this year. The new campaign is part of broader efforts to promote Camp Chef’s grill lineup and expand its brand presence among outdoor cooking enthusiasts.
For more information, visit www.CampChef.com.
Source: Revelyst
