Colin Jost, KAY Holiday Campaign • Photo Courtesy of KAY
KAY has launched a new holiday campaign featuring Colin Jost, using humor to address the pressure shoppers may feel when choosing gifts for loved ones.
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AKRON, Ohio, Nov. 2, 2026, (ENTERTAINMENT INTERVIEWS) — Jewelry retailer KAY has launched a holiday campaign featuring comedian and Saturday Night Live cast member Colin Jost as part of its “Love All In” brand platform.
The campaign is themed around on the uncertainty that can come with choosing holiday gifts and uses Jost’s humor to encourage shoppers to approach gifting with confidence.
“At KAY, we believe the best expressions of love happen when you’re willing to go all in. The holidays often bring pressure to find the perfect gift, but we want to remind shoppers that the most meaningful gifts come from expressing how you feel and showing up wholeheartedly for the people you love. Colin's signature humor brings that idea to life in a way that resonates with anyone who's ever second-guessed what to gift someone they care about,” said Julie Yoakum, President of KAY.
In the campaign’s main commercial, Jost goes through a series of increasingly exaggerated situations while searching for the right gift before arriving at KAY.
The campaign builds on KAY’s “Love All In” platform, which the company introduced as part of a broader brand repositioning centered on different expressions of love and relationships.
The holiday campaign will run across Instagram, YouTube, linear television and streaming platforms.
KAY Jewelers is operated by Signet Jewelers and sells jewelry for gifting, bridal and other occasions.
For more information, visit www.KAY.com.
Source: KAY Jewelers
