De’Longhi Launches Global Perfetto 3.0 Campaign Featuring Brad Pitt at Venice Film Festival
Photo Credit: De’Longhi
TREVISO, Italy, September 8, 2025 (ENTERTAINMENT INTERVIEWS) — Appliance company De’Longhi, known for its coffee machines and Italian lifestyle products, has launched its third global campaign, Perfetto 3.0, at the 82nd Venice Film Festival, featuring actor Brad Pitt in a collaboration with director Taika Waititi.
The campaign, titled The Perfetto Instruction for Use, is described by the company as its most extensive to date, with plans to reach consumers across traditional, digital, and social media platforms. The initiative continues De’Longhi’s expansion from a product-focused business into a lifestyle brand built on Italian design and innovation.
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Actor Brad Pitt and director Taika Waititi partnered on a short film showcasing the Perfetto coffee ritual. “Taika brought the humour, De’Longhi brought the ritual. Together, that was Perfetto,” said Pitt.
Fabio de’ Longhi, chief executive officer of De’Longhi Group, commented on the ongoing partnership. “Our collaboration with Brad Pitt has delivered phenomenal results over the years, and I am thrilled to unleash our third global coffee campaign. This chapter is set to be our most impactful yet, designed to enhance our leadership and fuel consistent growth in the sector, establishing the De'Longhi brand as the benchmark for excellence in coffee and industry success,” said de’ Longhi.
The campaign emphasizes the sensory and experiential aspects of coffee drinking, highlighting the company’s message that coffee is more than a beverage — it is an experience.
For more information, visit www.delonghi.com.
Source: De’Longhi
