Incyte Partners with Model Winnie Harlow on Vitiligo Awareness Campaign
Photo Credit: Incyte
WILMINGTON, Del., December 6, 2025 (ENTERTAINMENT INTERVIEWS) — Biopharmaceutical company Incyte, which specializes in immunology and dermatology research, has announced a new partnership with model and entrepreneur Winnie Harlow to raise awareness of vitiligo through a campaign called “The Power of Choice.”
Vitiligo is a chronic autoimmune condition that causes loss of skin pigment and affects an estimated 1.9 to 2.8 million adults in the United States. The campaign features two new videos in which Harlow reflects on her childhood, discusses misconceptions surrounding vitiligo, and offers guidance for others living with the condition.
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“Growing up with vitiligo, I often felt like I was the only person in the world like me. Over time, I’ve learned that it isn’t just about what you see on the skin — it’s also about understanding vitiligo on a deeper level. I’ve partnered with Incyte to help other people with vitiligo feel seen, supported and empowered to explore options that are right for them. You only get one life in your skin, and you choose how you want to live it,” said Harlow.
The campaign emphasizes education, healthcare engagement, and validation of diverse experiences associated with vitiligo. Dermatologist Pearl E. Grimes highlighted the importance of individualized care in managing the condition.
“People living with vitiligo are the experts of their own experiences. As a dermatologist, I recognize how important it is to listen to them and partner closely on a personalized approach built on their goals and choices. Managing vitiligo is a lifelong process — and for those who choose to treat, progress can take time — but with knowledge, patience and support, people can feel more in control of their health,” said Grimes.
Matteo Trotta, Executive Vice President and General Manager of U.S. Dermatology at Incyte, said the initiative reflects the company’s ongoing commitment to highlighting patient experiences and supporting people affected by immune-mediated dermatologic conditions.
“Each person's journey with vitiligo is unique. We are honored to partner with Winnie to share and amplify her personal story as part of our commitment to highlighting the lived experiences of people with vitiligo. We hope the campaign encourages people to learn more about the condition and their options in partnership with a dermatologist, whether it is treatment, care or simply understanding what’s happening beneath the skin,” said Trotta.
For more information, visit www.ThisIsVitiligo.com.
Source: Incyte
