Mastercard to Premiere Noah Kahan’s “The Great Divide” Music Video During 2026 Grammy Broadcast
Photo Credit: Mastercard
PURCHASE, N.Y., January 30, 2026 (ENTERTAINMENT INTERVIEWS) — Financial services company Mastercard has announced a collaboration with singer-songwriter Noah Kahan to co-produce and premiere the official music video for “The Great Divide” during its commercial segment in the 2026 Grammy Awards broadcast.
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The partnership includes the debut of Kahan’s new music video on February 1, 2026, as well as the launch of related fan experiences through The Mastercard Collection. Kahan’s single, “The Great Divide,” is scheduled for release on January 30, 2026, from his forthcoming album of the same name, due April 24.
The five-minute video will be available online following the broadcast at priceless.com/noahkahan. The company is also introducing a sweepstakes and access to exclusive events designed for eligible cardholders worldwide.
“‘The Great Divide’ has taken on a life of its own because of the fans. This partnership with Mastercard felt like a natural way to honor that connection and turn it into something we can experience together. From the video to the moments we’re creating, it’s all about celebrating the community that’s been there from the start,” said Noah Kahan.
As part of the campaign, Mastercard will offer cardholders opportunities to participate in a sweepstakes beginning February 2, including prizes such as an invite-only listening party and additional curated experiences connected to The Mastercard Collection.
“Noah's music creates a genuine sense of belonging. He connects so personally, shows up with such honesty, and his fans respond with real loyalty. Through The Mastercard Collection, we’re helping turn that connection into access and experiences that bring people closer to the moments that matter most, and memories that last well beyond the music,” said Rustom Dastoor, EVP of Marketing and Communications, Americas, Mastercard.
For more information, visit priceless.com/noahkahan.
Source: Mastercard
