Babybel Launches Mini Wax Tracks Music Collaboration With Timbaland
Photo Credit: Babybel®
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As part of the collaboration, the pop and EDM remixes are pressed on collectible 3-inch mini vinyl records inspired by Babybel’s signature red wax. The release marks a branded music initiative that combines snack marketing with music collectibles.
Photo Credit: Babybel®
“Working with Babybel on Mini Wax Tracks was just pure fun. I wanted to keep the playful energy of ‘I’m Your Baby’ while adding my own sound. It’s creative, unexpected and all about bringing good energy to something small but mighty,” said Timbaland.
“At Babybel, we're always looking for fun, unexpected ways to bring bite-sized moments of joy to fans, just like our cheese does for consumers every day. This collaboration with Timbaland allowed us to take something iconic from our brand and reinterpret it through the lens of one of music's most influential creators. Mini Wax Tracks blends nostalgia, culture, and snacking in a way that feels uniquely Babybel,” said Jessica Dillon, Senior Brand Director for Babybel.
From January 21 through February 6, 2026, consumers can visit www.miniwaxtracks.com to preview the remixes and enter for a chance to win a Mini Wax Tracks set, which includes the mini vinyl records, a matching turntable, and Babybel Original Cheese. The full remixes will be available on major streaming platforms beginning January 23, 2026.
For more information, visit www.babybel.com.
Source: Bel Brands USA
Timbaland Joins AI Music Platform Suno as Strategic Advisor
Photo Credit: SUNO
LOS ANGELES, October 22, 2024 (ENTERTAINMENT INTERVIEWS) – Four-time GRAMMY® Award-winning music producer Timbaland has formalized his role as a strategic advisor for Suno, an AI-driven music creation platform. After utilizing the platform for several months, Timbaland’s partnership aims to enhance Suno's creative strategy and help inspire a new generation of artists to innovate using AI.
To launch this collaboration, Timbaland is releasing his latest single, “Love Again,” exclusively on Suno, alongside a Remix Contest that begins October 23. The contest offers participants over $100,000 in prizes, and Timbaland will provide feedback and judge entries. The top two remixes will be released on digital streaming platforms.
“When I heard what Suno was doing, I was immediately curious. After witnessing the potential, I knew I had to be a part of it. By combining forces, we have a unique opportunity to make AI work for the artist community and not the other way around”, said Timbaland.
Suno CEO Mikey Shulman expressed his enthusiasm about the partnership, stating, “It’s an honor to work with a legend like Timbaland. With his guidance, we’re helping musicians create music at the speed of their ideas—whether they’re just starting out or already selling out stadiums.”
Timbaland’s involvement with Suno will also extend to the platform’s product development and strategic direction to ensure its tools serve both emerging and established artists.
For more details and updates, visit suno.com/timbaland.
Source: Suno