Actor Jon Hamm Stars in Carvana’s New National Campaign
Jon Hamm Stars in Carvana's Newest Campaign • Photo Credit Carvana
The campaign debuts with a 30-second television spot titled “Excuses,” in which Hamm attempts to avoid a social obligation by claiming he needs time to sell his car. The narrative turns when the ease and speed of Carvana’s process undermines his excuse—his car is already sold and being hauled away.
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"Jon Hamm’s comedic timing brings the entire campaign to life and perfectly highlights how Carvana takes the hassle out of selling a car. We’ve made it easier than ever to sell your car online, and Jon helps us share that message with the signature humor and charm he’s known for," said Ryan Keeton, Carvana co-founder and chief brand officer.
The campaign was developed in-house and will roll out across digital, broadcast, and streaming platforms. It includes two commercial spots starring Hamm and accompanying social content.
Carvana, founded in 2013, enables customers to buy, finance, and trade in vehicles entirely online, with options for delivery or local pickup. The company reports that its operations are supported by a national infrastructure and proprietary technology platform.
For more information, visit www.carvana.com.
Source: Carvana
