Incyte Partners with Model Winnie Harlow on Vitiligo Awareness Campaign
Photo Credit: Incyte
WILMINGTON, Del., December 6, 2025 (ENTERTAINMENT INTERVIEWS) — Biopharmaceutical company Incyte, which specializes in immunology and dermatology research, has announced a new partnership with model and entrepreneur Winnie Harlow to raise awareness of vitiligo through a campaign called “The Power of Choice.”
Vitiligo is a chronic autoimmune condition that causes loss of skin pigment and affects an estimated 1.9 to 2.8 million adults in the United States. The campaign features two new videos in which Harlow reflects on her childhood, discusses misconceptions surrounding vitiligo, and offers guidance for others living with the condition.
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“Growing up with vitiligo, I often felt like I was the only person in the world like me. Over time, I’ve learned that it isn’t just about what you see on the skin — it’s also about understanding vitiligo on a deeper level. I’ve partnered with Incyte to help other people with vitiligo feel seen, supported and empowered to explore options that are right for them. You only get one life in your skin, and you choose how you want to live it,” said Harlow.
The campaign emphasizes education, healthcare engagement, and validation of diverse experiences associated with vitiligo. Dermatologist Pearl E. Grimes highlighted the importance of individualized care in managing the condition.
“People living with vitiligo are the experts of their own experiences. As a dermatologist, I recognize how important it is to listen to them and partner closely on a personalized approach built on their goals and choices. Managing vitiligo is a lifelong process — and for those who choose to treat, progress can take time — but with knowledge, patience and support, people can feel more in control of their health,” said Grimes.
Matteo Trotta, Executive Vice President and General Manager of U.S. Dermatology at Incyte, said the initiative reflects the company’s ongoing commitment to highlighting patient experiences and supporting people affected by immune-mediated dermatologic conditions.
“Each person's journey with vitiligo is unique. We are honored to partner with Winnie to share and amplify her personal story as part of our commitment to highlighting the lived experiences of people with vitiligo. We hope the campaign encourages people to learn more about the condition and their options in partnership with a dermatologist, whether it is treatment, care or simply understanding what’s happening beneath the skin,” said Trotta.
For more information, visit www.ThisIsVitiligo.com.
Source: Incyte
Beyond Yoga Launches Seek Beyond Platform Featuring Anthem by Issa Rae
Issa Rae • Photo Credit: Beyond Yoga
CULVER CITY, Calif., July 28, 2025 (ENTERTAINMENT INTERVIEWS) — Apparel company Beyond Yoga has announced the launch of a new brand platform, Seek Beyond, which is described as an initiative focused on movement, mindfulness, and personal growth. The campaign includes an original anthem written and performed by Issa Rae.
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According to the company, Seek Beyond will be supported through digital content and community activations and is being introduced alongside Beyond Yoga’s new Outdoor product collection. The initiative includes features on individuals such as Megan Roup, Evelynn Escobar, Krissy Jones, Danielle Burnett, Dale Samson, Miwa Sakamoto, and Annie Little.
“Seek Beyond is an invitation to embrace the joy of the journey—whatever that might look like,” said Nancy Green, CEO of Beyond Yoga.
“This partnership with Beyond Yoga felt like such a natural fit. The Seek Beyond message mirrors the way I move through the world—choosing progress over perfection, and doing so with intention, joy, and humor. Writing the anthem was a chance to explore that spirit creatively, and I’m proud to help share it,” said Issa Rae.
“In a wellness space that can often feel prescriptive or performative, Seek Beyond offers something more human. This is a movement rooted in real life, where vulnerability is strength, and growth looks different for everyone. Issa was the ideal partner to bring that vision to life. Her voice and creativity brought heart, humor, and truth to the anthem, and the movers all bring their own unique perspective to the story,” said Katie Babineau, Chief Marketing Officer of Beyond Yoga.
Beyond Yoga states that the initiative will include digital content, community activations, and storytelling around themes such as entrepreneurship, motherhood, and identity. Additional content is scheduled to roll out through the fall.
For more information, visit www.beyondyoga.com.
Source: Beyond Yoga
Bryce Harper Partners with Health and Nutrition Company Just Ingredients
Bryce Harper • Photo Credit: Just Ingredients
OREM, Utah, April 15, 2025 (ENTERTAINMENT INTERVIEWS) — Health and nutrition company Just Ingredients has announced a partnership with professional baseball player Bryce Harper. The collaboration marks Harper’s involvement with the brand as it expands its product offerings and audience reach.
Just Ingredients formulates nutritional products without artificial additives or flavorings. The product line includes protein powders, grass-fed collagen peptides, and pre-workout supplements, and is certified under the NSF Certified for Sport® designation.
Harper, a two-time MVP and professional athlete, cited ingredient transparency and health benefits as key factors in the decision to partner with the brand. "As a professional athlete, I’m always mindful of what I put into my body. Just Ingredients stands out for its commitment to using ingredients that truly support health. I’m thrilled to partner with a brand I trust and help inspire others to prioritize their wellness," said Harper.
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Just Ingredients was founded by Karalynne Call, who launched the company following personal health challenges. The brand prioritizes simplicity and ingredient quality, sourcing grass-fed whey protein from New Zealand and using real fruit powders in its formulations.
"Encouraging people to live healthier and happier lives is what we are all about. Partnering with Bryce Harper allows us to connect with new audiences and inspire people to prioritize their health inside and out—whether they’re athletes or simply striving for a healthier lifestyle," said Call.
The Just Ingredients NSF Certified for Sport® collection is currently available at www.justingredients.us.
Source: Just Ingredients