Beyond Yoga Launches Seek Beyond Platform Featuring Anthem by Issa Rae
Issa Rae • Photo Credit: Beyond Yoga
CULVER CITY, Calif., July 28, 2025 (ENTERTAINMENT INTERVIEWS) — Apparel company Beyond Yoga has announced the launch of a new brand platform, Seek Beyond, which is described as an initiative focused on movement, mindfulness, and personal growth. The campaign includes an original anthem written and performed by Issa Rae.
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According to the company, Seek Beyond will be supported through digital content and community activations and is being introduced alongside Beyond Yoga’s new Outdoor product collection. The initiative includes features on individuals such as Megan Roup, Evelynn Escobar, Krissy Jones, Danielle Burnett, Dale Samson, Miwa Sakamoto, and Annie Little.
“Seek Beyond is an invitation to embrace the joy of the journey—whatever that might look like,” said Nancy Green, CEO of Beyond Yoga.
“This partnership with Beyond Yoga felt like such a natural fit. The Seek Beyond message mirrors the way I move through the world—choosing progress over perfection, and doing so with intention, joy, and humor. Writing the anthem was a chance to explore that spirit creatively, and I’m proud to help share it,” said Issa Rae.
“In a wellness space that can often feel prescriptive or performative, Seek Beyond offers something more human. This is a movement rooted in real life, where vulnerability is strength, and growth looks different for everyone. Issa was the ideal partner to bring that vision to life. Her voice and creativity brought heart, humor, and truth to the anthem, and the movers all bring their own unique perspective to the story,” said Katie Babineau, Chief Marketing Officer of Beyond Yoga.
Beyond Yoga states that the initiative will include digital content, community activations, and storytelling around themes such as entrepreneurship, motherhood, and identity. Additional content is scheduled to roll out through the fall.
For more information, visit www.beyondyoga.com.
Source: Beyond Yoga
