CAVA Partners with Gamer Clix for Limited-Time Menu and Gamified Rewards Campaign
Photo Credit: CAVA
WASHINGTON, October 18, 2025 (ENTERTAINMENT INTERVIEWS) — Restaurant company CAVA has announced a collaboration with professional gamer and streamer Cody “Clix” Conrod to launch a limited-time digital campaign combining food, gaming, and charitable giving. The partnership introduces the Clix Chicken Shawarma Bowl, a CAVA Pass Challenge loyalty program, and a custom PC giveaway.
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The CAVA Pass Challenge, running from October 16 to November 23, is a gamified rewards system where guests can earn points through repeat purchases. Participants who complete multiple qualifying visits are eligible for tiered rewards, including JBL Grip Speakers and exclusive loyalty status upgrades. Every participant is entered for a chance to win a custom CAVA-themed PC built by Paradox Customs and powered by an AMD Ryzen 7 7800X3D processor and NVIDIA RTX 5070 Ti graphics card.
The campaign also features the Clix Chicken Shawarma Bowl, available digitally from October 16 through December 28. The bowl includes Chicken Shawarma, Brown Rice, Romaine, Tzatziki, Hummus, Avocado, Fire-Roasted Corn, Fiery Broccoli, Pita Crisps, Garlic Dressing, Yogurt Dill Dressing, and a side of Pita. For every Clix Bowl purchased, CAVA will donate 10 percent of proceeds, up to $10,000, to the Dana-Farber Cancer Institute.
“At CAVA, we’re always looking for ways to meet our guests where they are, and we’re seeing more and more of our fans in gaming culture. This collaboration with Clix lets us celebrate two things our fans love: bold flavors and immersive, interactive experiences. CAVA’s mission is to bring heart, health, and humanity to food; so supporting Clix’s commitment to the Dana-Farber Cancer Institute is the perfect complement to a partnership we’ve been eager to engage in,” said Andy Rebhun, Chief Marketing and Experience Officer at CAVA.
“Gaming is all about building community, and that’s exactly what CAVA does with food. Creating my own Clix Bowl and knowing fans are about to go all-in on the CAVA Pass challenge is unreal. Over the past few years, meeting inspiring kids has shown me how much joy gaming can bring, and being able to support the Dana-Farber Cancer Institute through this campaign makes it even more meaningful. I can’t wait to see the competition heat up and find out who takes home the custom CAVA PC,” said Clix.
Clix is set announce the partnership through a livestream on Twitch, followed by two additional streams promoting the campaign. During TwitchCon San Diego, Clix will distribute 20,000 free pita chip cards to attendees as part of the launch.
The Clix Chicken Shawarma Bowl is available exclusively through the CAVA app and online ordering platforms, while the CAVA Pass Challenge runs through participating CAVA restaurants nationwide.
For more information, visit www.cava.com.
Source: CAVA
Sweetgreen Launches Limited-Edition Ranchy Baddie Bowl in Collaboration with Love Island’s Nicolandria
Photo Credit: Sweetgreen
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LOS ANGELES, October 6, 2025 (ENTERTAINMENT INTERVIEWS) — Restaurant company Sweetgreen has announced the launch of its newest menu item, the Ranchy Baddie Bowl, developed in collaboration with television personalities Nic Vansteenberghe and Olandria Carthen, collectively known as Nicolandria. The limited-edition bowl will be available at participating Sweetgreen locations nationwide from October 6 through October 27.
The new bowl combines Sweetgreen’s Green Goddess Ranch dressing with hot sauce and crunchy toppings, featuring kale, white rice, blackened chicken, shredded cabbage, tortilla chips, sweet potatoes, jammy tomatoes, and crispy onions.
“Sweetgreen has always been about listening to our community, and this collaboration is the perfect example of that. Fans wanted Nicolandria, and we’re excited to deliver a bowl that channels their bold energy while staying true to our ethos: food that’s fresh, flavorful, and rooted in real ingredients from farmers and partners we know and trust,” said Zipporah Allen, Chief Commercial Officer of Sweetgreen.
“Working with Sweetgreen on the Ranchy Baddie Bowl has been such a fun ride. We loved creating something together that we can't wait for the fans to try,” said Vansteenberghe.
“The fans asked, and Sweetgreen delivered. Getting to create this bowl with Nic has been such a blast. The Ranchy Baddie Bowl is spicy, playful, and packed with personality and we can’t wait for everyone to taste it,” said Carthen.
The Ranchy Baddie Bowl is available for a limited time at select Sweetgreen locations and through the Sweetgreen app.
For more information, visit www.sweetgreen.com.
Source: Sweetgreen
Charlie Sheen Launches Non-Alcoholic Beer Brand Wild AF with Debut Release “Cold Gold”
Charlie Sheen, Co-Founder, Wild AF • Photo Credit: Wild AF
LOS ANGELES, September 26, 2025 (ENTERTAINMENT INTERVIEWS) — Beverage company Wild AF, co-founded by actor Charlie Sheen and brand innovation firm The Silent Group, has launched a new non-alcoholic beer called Wild AF “Cold Gold.” The product is positioned as a full-flavored beer alternative, offering what the company describes as “all the fun with none of the fallout.”
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The debut release, Cold Gold, is a golden-style brew with citrus notes, toasted malt, and a clean finish. It is currently available for pre-order in 6, 12, and 24 packs at www.wildafbrewing.com, with delivery expected by the holiday season.
Photo Credit: Wild AF
Sheen, who co-founded the brand following his personal shift to non-alcoholic beverages, said the launch stems from a desire to improve quality options in the growing alcohol-free category. “Stories don't end because you've reached the bottom of the page. Mine found another gear 8 years ago when I got off the booze, and switched to non-alc beer. During that time; the choices were vast but the quality was sparse. I decided to change all of that, and made my own: Wild AF. I think we can all agree, ‘the morning belongs to the night before.’ Write your own story,” said Sheen.
The company partnered with Boston-based Harpoon Brewery, which has more than four decades of brewing experience, to produce the beer. The brand also introduced a short film, The Case, as part of its marketing campaign.
Ryan Perry, Chief Executive Officer of The Silent Group, said the collaboration with Sheen was driven by his vision for a more confident and flavorful product. “We knew the category wasn’t lacking choice, it was lacking conviction. When I met Charlie years ago, his energy hit me like a ton of bricks. It was clear he wasn’t done writing his story. So, we created Wild AF together — a non-alcoholic beer with sharp wit and fearless flavor that proves you don’t have to lose the wild to keep the clarity,” said Perry.
Todd Christopher, Sheen’s longtime agent and Co-Founder of Wild AF, added that the brand reflects Sheen’s personal journey toward sobriety while maintaining enjoyment. “Charlie quit alcohol several years ago, but that never meant giving up good times or great tasting beer, that’s why he created Wild AF,” said Christopher.
Wild AF joins a growing market for non-alcoholic beverages, which has expanded as consumers seek alternatives that balance taste and lifestyle preferences.
For more information or to place an order, visit www.wildafbrewing.com.
Source: Wild AF
Kendall Jenner's 818 Tequila Introduces Mini Bottles with September Retail Launch and Promotional Campaign
Photo Credit: Nick Wiesner and 818 Tequila
LOS ANGELES, August 18, 2025 (ENTERTAINMENT INTERVIEWS) — Beverage company 818 Tequila has announced the launch of 50ML mini bottles of its Reposado and Blanco tequilas, with nationwide distribution beginning in September. The announcement coincides with the company’s annual 8.18 Day celebration.
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The new mini bottles, also known as “shooters” or “nips,” offer the same tequila expressions currently available in full-size formats, packaged in a smaller size for on-the-go use. According to the company, the minis are designed to be portable and align with evolving consumer trends in accessibility and design.
To accompany the launch, 818 Tequila has released a promotional campaign titled “Free the Nip,” which positions the minis as a fashion-forward accessory. A limited-edition launch bundle featuring an 818 Mini Bag Charm will be available on Gopuff beginning September 8 at 12 p.m. ET.
“We designed the 818 Minis to be chic and fun. The release is a direct response to what our fans have been asking for, it's about growing our portfolio and making 818 more accessible in everyday moments. We've made our minis into your new favorite accessory,” said Kendall Jenner, Founder of 818 Tequila.
“As we grow the 818 brand, this launch is a strategic step that strengthens our position at the intersection of culture and premium spirits. People are clipping charms and lip glosses to their bags, so we thought, why not the 818 Mini? We're giving the mini a tongue-in-cheek new role as your new favorite accessory, no longer relegated to minibars or airplane carts,” said Kathleen Braine, CMO of Calabasas Beverage Company.
The mini bottles will be available at BevMo!, Total Wine & More, and Remedy Liquor, retailing for $3.99 (Blanco) and $4.99 (Reposado).
818 Tequila, founded by Jenner, is produced in Jalisco, Mexico using traditional methods. The company reports that it has earned 47 awards across 14 spirits competitions and experienced growth that outpaced the tequila category in 2024.
For more information, visit www.drink818.com.
Source: 818 TEQUILA
Keith Urban Crowns Elroy as Winner of Old El Paso’s “Castin’ the Cowboy” CampaignAsk ChatGPT
Photo Credit: General Mills
MINNEAPOLIS, July 15, 2025 (ENTERTAINMENT INTERVIEWS) — Consumer food company General Mills has announced Elroy as the winner of its Old El Paso “Castin’ the Cowboy” content series. Elroy will appear in an upcoming national ad campaign as the brand’s new spokesperson for taco night.
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The content series concluded after a multi-week run that featured performances and themed segments centered around Old El Paso’s Tex-Mex product line. Elroy was selected by country music artist Keith Urban, who was involved in the campaign’s finale. The new ad series will begin airing this summer, with additional spots planned for the fall. Elroy’s campaign will promote Old El Paso’s products such as Stand 'N Stuff taco shells, Creamy Queso sauce, Original Taco Seasoning, and various dinner kits.
"When we launched ‘Castin’ the Cowboy,’ our goal was to celebrate the spirit of taco night in a way only Old El Paso can. From our bold flavors to our versatile lineup of kits, shells, sauces and seasonings, we're all about making mealtime memorable, and bringing back our singing cowboy was just the beginning. Fans will want to keep an eye out for where Elroy shows up next!" said Jenny Jonker, Brand Experience Manager at Old El Paso.
Old El Paso is part of General Mills’ portfolio of consumer brands. General Mills reported $19 billion in net sales for fiscal 2025.
For more information, visit www.generalmills.com.
Source: General Mills
Old El Paso Partners with Keith Urban for “Castin’ the Cowboy” Talent Campaign
Photo Credit: Old El Paso
MINNEAPOLIS, June 19, 2025 (ENTERTAINMENT INTERVIEWS) — Consumer goods company General Mills, through its Tex-Mex brand Old El Paso, has announced the launch of “Castin’ the Cowboy,” a campaign aimed at finding the next cowboy-themed ambassador for taco night. The content series features country music artist Keith Urban, who will provide commentary as 10 performers compete for the role.
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The campaign showcases a variety of musical performances, each contestant bringing their own interpretation of the cowboy persona in a bid to represent Old El Paso in its upcoming marketing efforts. Fans are invited to follow the series on Old El Paso’s social media channels and participate by voting for their favorite candidate.
“Watching our touring crew demolish a table full of tacos is like being at a huge family gathering. Good food, big personalities, and a great atmosphere – that’s what being on the road is all about. So, when Old El Paso approached me with their ‘Castin’ the Cowboy’ campaign, it felt like the perfect way to combine the two,” said Keith Urban, according to the company.
“There’s never been a better time to bring western flair to the dinner table. With the current country-themed trend, it felt like the perfect time to tap into our own Tex-Mex roots. Old El Paso has always been about bringing bold flavor and fun to the table, and Keith brings the perfect mix of heart, humor, and star power to help us celebrate taco night in an unexpected way,” said Jenny Jonker, brand experience manager for Old El Paso.
Urban is expected to select the winning contestant later this summer. Fans who correctly identify the winner will be eligible for prizes, including a signed Old El Paso cowboy belt buckle and taco-related merchandise.
For more information, visit www.generalmills.com.
Source: General Mills
Demi Lovato Joins Caliwater as Brand Partner and Investor
Photo Credit: Caliwater
"I have been a fan of Caliwater for a while now and I am excited to officially partner with the brand. Caliwater is a delicious way to feel good, stay hydrated, and make sure I am getting the electrolytes, antioxidants, and essential nutrients that my body needs to stay healthy," said Lovato.
Caliwater, co-founded by Vanessa Hudgens and Oliver Trevena, is sourced from the prickly pear cactus in the Sonoran Desert. According to the company, its beverage contains naturally occurring electrolytes, antioxidants, and essential nutrients while offering fewer calories and less sugar than coconut water.
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"We’re thrilled to have Demi Lovato join the Caliwater family. Her authentic commitment to health and wellness mirrors what we stand for at Caliwater. Together, we hope to offer consumers better choices in the beverage space, whether that’s choosing a refreshing Caliwater or finding joy in a healthy lifestyle," said Trevena.
The announcement comes ahead of Caliwater’s participation in the 2025 Natural Products Expo West in Anaheim, where the company will debut a new can design.
For more information, visit www.drinkcaliwater.com.
Source: Caliwater/The Influence
Rap Snacks Names Hip-Hop Artist Sexyy Red as Brand Ambassador
Rapper Sexyy Red • Photo Credit: Gwendolyn Priestley PR
MIAMI, Fla., February 27, 2025 (ENTERTAINMENT INTERVIEWS) — Snack brand Rap Snacks has announced the addition of hip-hop artist Sexyy Red as its newest brand ambassador. The flavor associated with her brand partnership has not yet been determined, and the company will hold a contest to engage consumers in selecting the new snack.
James Lindsay, Founder and CEO Rap Snacks • Photo Credit: Gwendolyn Priestley PR
“Sexyy Red will be a great addition to our already amazing artist collective. She has a unique energy that we love and appreciate. Rap Snacks is unique, so it makes sense,” said James Lindsay, founder and CEO of Rap Snacks.
Sexyy Red, who gained recognition in 2023 with her single “Proud Town,” shared her enthusiasm for the partnership. “I am thrilled to be joining the Rap Snacks family. I love the snacks and the rawness of the brand. I grew up eating Rap Snacks,” said Sexyy Red.
Rap Snacks will incorporate social media engagement in determining the final flavor selection. “We have very loyal support, and our Rap Snacks community is always involved in our movement with the brand. We want to give the consumer what they want, so having a new artist, we like to get their input,” said Lindsay.
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The new Sexy Red-branded snacks are expected to launch in the spring and will be available nationally at retailers where Rap Snacks are sold.
For more information, visit www.rapsnacks.net.
Source: Gwendolyn Priestley PR
Mela Watermelon Water Partners with NBA Star Josh Hart of the New York Knicks as Investor and Brand Ambassador
Josh Hart • Photo Credit: Mela
LOS ANGELES, November 21, 2024 (ENTERTAINMENT INTERVIEWS) — Beverage company, Mela Watermelon Water, has announced a strategic partnership with Josh Hart, a player for the NBA’s New York Knicks, who will join the brand as an investor and ambassador. According to the company, this collaboration is timed with the 2024-2025 basketball season and aims to increase Mela's visibility in the New York metropolitan area while strengthening its association with the sports industry.
“We’re excited to bring Josh Hart on as an investor because he’s been a supporter of the brand for years. Beyond being an insanely talented shooting guard, Josh is also an avid beverage investor who can help us take Mela to the next level. Mela is the ultimate multi-purpose beverage so this partnership was a no-brainer. Mela is 100% juice, tastes amazing, and has electrolytes and antioxidants to keep you game day ready,” said Dom Purpura, CEO of Mela Watermelon Water.
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Hart expressed enthusiasm about the partnership. “Mela Water is my go-to when I'm craving something refreshing and naturally sweet that fits my healthy and active lifestyle. I'm excited to be part of a beverage brand where both the product and branding stand out,” said Hart.
As part of the collaboration, Hart will be featured in marketing campaigns across New York City.
Mela Watermelon Water offers 100% watermelon juice packaged in a convenient canned format. The beverage is available online at melawater.com, on Amazon, and at retailers such as 7-Eleven, Target, Wegmans, and Central Market.
For more information, visit www.melawater.com.
Source: Mela Watermelon Water
Blake Lively’s Betty Booze and Betty Buzz Join Princess Cruises’ ‘Love Line Premium Liquors’ Collection
Blake Lively's Betty Booze and Betty Buzz Join Princess Cruises' 'Love Line Premium Liquors' Collection ● Photo Credit: Princess Cruises
FT. LAUDERDALE, Fla., October 23, 2024 (ENTERTAINMENT INTERVIEWS) – Princess Cruises has announced that Blake Lively’s beverage brands, Betty Booze and Betty Buzz, will be included in its "Love Line Premium Liquors" collection. The addition of these sparkling drinks, both alcoholic and non-alcoholic, will be available across all 16 ships in the Princess Cruises fleet in the coming months as part of the Princess Plus and Princess Premier packages.
Betty Buzz offers non-alcoholic, gluten-free sparkling sodas and mixers, while Betty Booze features low-alcohol ready-to-drink cocktails.
"Blake's commitment to delivering high quality drinks with the cleanest ingredients matches our passion to delivering our guests the highest quality experiences grounded in passion, creativity, and authenticity," said John Padgett, president of Princess Cruises.
The drinks that will be available on board include Betty Booze Sparkling Bourbon with Peach Honey Mint, Betty Booze Sparkling Tequila with Lime Shiso, and a variety of Betty Buzz flavors, such as Sparkling Lemon Lime and Ginger Beer.
Betty Booze and Betty Buzz join other celebrity-driven offerings in the "Love Line Premium Liquors" collection, including Pantalones Organic Tequila by Camila and Matthew McConaughey and Sláinte Irish Whiskey by Liev Schreiber.
For additional details, visit www.princess.com.
Source: Princess Cruises
Gnarly Head Wines Expands Limited-Release Collection with Grateful Dead Collaboration
Gnarly Head Wines x The Grateful Dead 2024 Limited-Edition Wine Collection ● Photo Credit: Delicato Family Vineyards
LODI, Calif., August 27, 2024 (ENTERTAINMENT INTERVIEWS) - Gnarly Head Wines has announced the expansion of its limited-release wine collection in collaboration with the Grateful Dead. This fall, the duo will introduce three new limited-edition wines: an Old Vine Zinfandel, a Cabernet Sauvignon, and, for the first time, a Chardonnay. These wines, featuring holographic labels with iconic Grateful Dead imagery, will be available nationwide starting in September.
The new Chardonnay, the first white wine in the collection, features an adaptation of the Grateful Dead's "Steal Your Face" logo, which is presented as an iridescent hologram on the front label. The Cabernet Sauvignon label showcases a similar design with a darker, brooding aesthetic. Meanwhile, the Old Vine Zinfandel label highlights the band's familiar kinetic skull and roses motif, which emerges from the trunk of a gnarled, ancient vine. This design pays homage to the artwork on the Grateful Dead's 1971 album and features a shimmering skull head under a halo of roses.
"Gnarly Head's partnership with the Grateful Dead has been a huge hit with consumers, and last year's limited-edition wines sold out nationwide," said Andrew Blok, Portfolio Director for Delicato Family Wines, the producer of Gnarly Head wines. "We received incredible consumer and retailer excitement around the wine's previous interactive glow-under-blacklight labels, so we're excited to build upon the brand's momentum with the introduction of a Chardonnay and new eye-catching holographic labels that we think fans will love."
David Lemieux, the Grateful Dead's archivist and legacy manager, commented, "Those who love the Grateful Dead appreciate a unique experience, and, like the sound of the Dead, Gnarly Head wines offer a distinct wine experience with its high-quality, California-grown varietals. We hope the third release of this fantastic limited-edition collection continues to give wine and music fans a unique sipping experience."
The limited-edition Old Vine Zinfandel, Cabernet Sauvignon, and Chardonnay will be available nationwide in September at a suggested retail price of $12. For more information, visit gnarlyhead.com.
Source: Delicato Family Vineyards via PR Newswire
Snoop Dogg’s Dr. Bombay Partners with Boys & Girls Club for Ice Cream Socials and STEAM Programs
Dr. Bombay & Boys & Girls Club - Pittsburgh ● Photo Credit: Happi Co. via PR Newswire
LONG BEACH, Calif., June 20, 2024 (ENTERTAINMENT INTERVIEWS) - Dr. Bombay, the ice cream brand founded by Snoop Dogg, has announced a partnership with the Boys & Girls Clubs in Long Beach, Pittsburgh, and Portland. The collaboration will bring ice cream socials and educational programs to youth in these communities over the summer.
Starting today, Dr. Bombay will host an ice cream social at the Boys & Girls Club in Long Beach. Children participating in basketball activities will have the chance to enjoy Dr. Bombay's unique ice cream flavors, including the new Strawberry Cream Dream and Baked Blueberry Muffin. The event will be followed by a science lesson in the fall, conducted by Dr. Maya Warren, an ice cream expert. This lesson will form part of the club’s STEAM (Science, Technology, Engineering, Arts, and Mathematics) curriculum, providing a comprehensive sensory experience that explores the science behind the taste, smell, texture, and flavor of ice cream. This initiative aims to eventually develop a broader consumer packaged goods (CPG) program demonstrating the integration of science, art, math, and technology in product creation.
Reflecting on his own experiences, Snoop Dogg stated, “The Boys & Girls Club in Long Beach at King Park is where I spent my summers playing sports and cutting up with my friends on the court. Ever since I was a kid, ice cream was a way to chill, relax and connect as family. I’m glad we can bring a little ice cream magic to the summer, as well as give them an opportunity to learn something new and fun.”
Two years ago, Snoop Dogg collaborated with Under Armour and Steph Curry to renovate the indoor gym at the club, incorporating design elements inspired by the park where Snoop and his wife spent their childhoods playing basketball. Currently, the Snoop Youth Basketball League, operating out of the club, offers no-cost advanced basketball training and supports youth participation in competitive travel tournaments.
The Boys & Girls Clubs of Long Beach offer a robust summer program featuring a mix of sports, art, music, gardening, and field trips designed to combine learning with fun. These activities are intended to keep children engaged and help prevent summer learning loss while providing them with memorable experiences.
Dr. Bombay ice cream is available in major retailers across the country, including Walmart, Publix, Kroger, and many others. For a full list of locations, visit www.drbombaysnax.com.
Schedule of Events:
Pittsburgh: June 14 and June 17, 2024
Long Beach: June 20, 2024
Portland: August 12-14, 2024
Hollywood: July 2024
Source: Happi Co. via PR Newswire