CAVA Partners with Gamer Clix for Limited-Time Menu and Gamified Rewards Campaign
Photo Credit: CAVA
WASHINGTON, October 18, 2025 (ENTERTAINMENT INTERVIEWS) — Restaurant company CAVA has announced a collaboration with professional gamer and streamer Cody “Clix” Conrod to launch a limited-time digital campaign combining food, gaming, and charitable giving. The partnership introduces the Clix Chicken Shawarma Bowl, a CAVA Pass Challenge loyalty program, and a custom PC giveaway.
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The CAVA Pass Challenge, running from October 16 to November 23, is a gamified rewards system where guests can earn points through repeat purchases. Participants who complete multiple qualifying visits are eligible for tiered rewards, including JBL Grip Speakers and exclusive loyalty status upgrades. Every participant is entered for a chance to win a custom CAVA-themed PC built by Paradox Customs and powered by an AMD Ryzen 7 7800X3D processor and NVIDIA RTX 5070 Ti graphics card.
The campaign also features the Clix Chicken Shawarma Bowl, available digitally from October 16 through December 28. The bowl includes Chicken Shawarma, Brown Rice, Romaine, Tzatziki, Hummus, Avocado, Fire-Roasted Corn, Fiery Broccoli, Pita Crisps, Garlic Dressing, Yogurt Dill Dressing, and a side of Pita. For every Clix Bowl purchased, CAVA will donate 10 percent of proceeds, up to $10,000, to the Dana-Farber Cancer Institute.
“At CAVA, we’re always looking for ways to meet our guests where they are, and we’re seeing more and more of our fans in gaming culture. This collaboration with Clix lets us celebrate two things our fans love: bold flavors and immersive, interactive experiences. CAVA’s mission is to bring heart, health, and humanity to food; so supporting Clix’s commitment to the Dana-Farber Cancer Institute is the perfect complement to a partnership we’ve been eager to engage in,” said Andy Rebhun, Chief Marketing and Experience Officer at CAVA.
“Gaming is all about building community, and that’s exactly what CAVA does with food. Creating my own Clix Bowl and knowing fans are about to go all-in on the CAVA Pass challenge is unreal. Over the past few years, meeting inspiring kids has shown me how much joy gaming can bring, and being able to support the Dana-Farber Cancer Institute through this campaign makes it even more meaningful. I can’t wait to see the competition heat up and find out who takes home the custom CAVA PC,” said Clix.
Clix is set announce the partnership through a livestream on Twitch, followed by two additional streams promoting the campaign. During TwitchCon San Diego, Clix will distribute 20,000 free pita chip cards to attendees as part of the launch.
The Clix Chicken Shawarma Bowl is available exclusively through the CAVA app and online ordering platforms, while the CAVA Pass Challenge runs through participating CAVA restaurants nationwide.
For more information, visit www.cava.com.
Source: CAVA
