Charlie Sheen Launches Non-Alcoholic Beer Brand Wild AF with Debut Release “Cold Gold”
Charlie Sheen, Co-Founder, Wild AF • Photo Credit: Wild AF
LOS ANGELES, September 26, 2025 (ENTERTAINMENT INTERVIEWS) — Beverage company Wild AF, co-founded by actor Charlie Sheen and brand innovation firm The Silent Group, has launched a new non-alcoholic beer called Wild AF “Cold Gold.” The product is positioned as a full-flavored beer alternative, offering what the company describes as “all the fun with none of the fallout.”
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The debut release, Cold Gold, is a golden-style brew with citrus notes, toasted malt, and a clean finish. It is currently available for pre-order in 6, 12, and 24 packs at www.wildafbrewing.com, with delivery expected by the holiday season.
Photo Credit: Wild AF
Sheen, who co-founded the brand following his personal shift to non-alcoholic beverages, said the launch stems from a desire to improve quality options in the growing alcohol-free category. “Stories don't end because you've reached the bottom of the page. Mine found another gear 8 years ago when I got off the booze, and switched to non-alc beer. During that time; the choices were vast but the quality was sparse. I decided to change all of that, and made my own: Wild AF. I think we can all agree, ‘the morning belongs to the night before.’ Write your own story,” said Sheen.
The company partnered with Boston-based Harpoon Brewery, which has more than four decades of brewing experience, to produce the beer. The brand also introduced a short film, The Case, as part of its marketing campaign.
Ryan Perry, Chief Executive Officer of The Silent Group, said the collaboration with Sheen was driven by his vision for a more confident and flavorful product. “We knew the category wasn’t lacking choice, it was lacking conviction. When I met Charlie years ago, his energy hit me like a ton of bricks. It was clear he wasn’t done writing his story. So, we created Wild AF together — a non-alcoholic beer with sharp wit and fearless flavor that proves you don’t have to lose the wild to keep the clarity,” said Perry.
Todd Christopher, Sheen’s longtime agent and Co-Founder of Wild AF, added that the brand reflects Sheen’s personal journey toward sobriety while maintaining enjoyment. “Charlie quit alcohol several years ago, but that never meant giving up good times or great tasting beer, that’s why he created Wild AF,” said Christopher.
Wild AF joins a growing market for non-alcoholic beverages, which has expanded as consumers seek alternatives that balance taste and lifestyle preferences.
For more information or to place an order, visit www.wildafbrewing.com.
Source: Wild AF
