Incyte Partners with Model Winnie Harlow on Vitiligo Awareness Campaign
Photo Credit: Incyte
WILMINGTON, Del., December 6, 2025 (ENTERTAINMENT INTERVIEWS) — Biopharmaceutical company Incyte, which specializes in immunology and dermatology research, has announced a new partnership with model and entrepreneur Winnie Harlow to raise awareness of vitiligo through a campaign called “The Power of Choice.”
Vitiligo is a chronic autoimmune condition that causes loss of skin pigment and affects an estimated 1.9 to 2.8 million adults in the United States. The campaign features two new videos in which Harlow reflects on her childhood, discusses misconceptions surrounding vitiligo, and offers guidance for others living with the condition.
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“Growing up with vitiligo, I often felt like I was the only person in the world like me. Over time, I’ve learned that it isn’t just about what you see on the skin — it’s also about understanding vitiligo on a deeper level. I’ve partnered with Incyte to help other people with vitiligo feel seen, supported and empowered to explore options that are right for them. You only get one life in your skin, and you choose how you want to live it,” said Harlow.
The campaign emphasizes education, healthcare engagement, and validation of diverse experiences associated with vitiligo. Dermatologist Pearl E. Grimes highlighted the importance of individualized care in managing the condition.
“People living with vitiligo are the experts of their own experiences. As a dermatologist, I recognize how important it is to listen to them and partner closely on a personalized approach built on their goals and choices. Managing vitiligo is a lifelong process — and for those who choose to treat, progress can take time — but with knowledge, patience and support, people can feel more in control of their health,” said Grimes.
Matteo Trotta, Executive Vice President and General Manager of U.S. Dermatology at Incyte, said the initiative reflects the company’s ongoing commitment to highlighting patient experiences and supporting people affected by immune-mediated dermatologic conditions.
“Each person's journey with vitiligo is unique. We are honored to partner with Winnie to share and amplify her personal story as part of our commitment to highlighting the lived experiences of people with vitiligo. We hope the campaign encourages people to learn more about the condition and their options in partnership with a dermatologist, whether it is treatment, care or simply understanding what’s happening beneath the skin,” said Trotta.
For more information, visit www.ThisIsVitiligo.com.
Source: Incyte
Zaxbys Launches Holiday Promotions Featuring 2 Chainz and Son Halo
Photo Credit: Zaxbys
ATLANTA, December 1, 2025 (ENTERTAINMENT INTERVIEWS) — Restaurant chain Zaxbys has announced a holiday promotion featuring rapper 2 Chainz and his son Halo. The campaign, called “12 Days (Chainz) of Saucemas,” will offer daily deals and giveaways to Zax Rewardz members throughout the first 12 days of December.
As part of the promotion, Zaxbys will release daily videos across its social media channels with 2 Chainz introducing each day’s reward. Participating Zax Rewardz members can access the offers through the Zaxbys mobile app.
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“Look, I might be a little biased, but nothing is like the holidays back home in Georgia. Teaming up with Zaxbys—another Georgia original—just feels right and on time!” said 2 Chainz.
“We love our loyal Zaxbys guests, and in the season of giving, it only felt right to celebrate Saucemas with the gift of our fan-favorite menu items. And since there's no place like home for the holidays, we teamed up with fellow Georgia natives 2 Chainz and Halo to help us ensure fans have visions of Fingerz dancing in their heads for all 12 Days of Saucemas,” said Patrick Schwing, Chief Marketing and Strategy Officer at Zaxby’s.
The company noted that additional appearances from Zaxbys “Sauce Boss” Omar Epps will be included in the campaign’s social media content. Zaxbys encourages customers to download the Zaxbys app and create a Zax Rewardz account to access the promotional offers.
For more information, visit www.zaxbys.com.
Source: Zaxbys
Mindy Kaling Narrates Dunkin’s New Holiday Storybook “The Little Holiday MUNCHKIN”
Photo Credit: Dunkin’
BOSTON, November 17, 2025 (ENTERTAINMENT INTERVIEWS) — Food and beverage company Dunkin’ has introduced The Little Holiday MUNCHKIN, a children’s book and accompanying animated video narrated by Mindy Kaling. The story follows a MUNCHKIN Donut Hole Treat on a holiday-themed journey about belonging, with a portion of proceeds from book sales supporting the Dunkin’ Joy in Childhood Foundation.
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The book follows a MUNCHKIN Donut Hole Treat on a holiday-themed journey centered on belonging and celebration. A portion of proceeds from each book sold will benefit the Dunkin’ Joy in Childhood Foundation, which supports children facing hunger or illness. The animated version of the story features narration from Kaling, whose participation introduces the story across Dunkin’s digital platforms, including YouTube and social media.
“Dunkin' MUNCHKINS are a favorite in my house, so this was kind of a no brainer for me. What I love about this story is how it celebrates the overlooked things that end up being the most special. I’m a sucker for an underdog – and for the holidays – so this book is definitely earning a spot in our bedtime story rotation,” said Kaling.
“The holidays at Dunkin’ are all about creating moments of joy. We love that one of our tiniest treats gets to be the hero of the season. The Little Holiday MUNCHKIN is a reminder that joy can come from the smallest things – whether it’s a donut-hole treat, a moment of kindness, or a story shared together – all while supporting the Dunkin’ Joy in Childhood Foundation and the incredible work it does for children and families,” said Jill Nelson, Chief Marketing Officer at Dunkin’.
Photo Credit: Dunkin’
The book includes a MUNCHKINS Bread Pudding recipe and is available at participating Dunkin’ locations. Dunkin’ is also releasing limited-edition merchandise inspired by MUNCHKINS through DunkinRunsOnMerch.com.
For more information, visit www.DunkinDonuts.com.
Source: Dunkin’
Heidi Klum Kicks Off Empire State Building’s Fall and Halloween Celebrations with Seasonal Pop-Up and Tower Lighting
Photo Credit: Empire State Realty Trust, Inc.
NEW YORK, November 1, 2025 (ENTERTAINMENT INTERVIEWS) — Real estate company Empire State Realty Trust, which owns the Empire State Building, has announced a series of fall and Halloween celebrations at the landmark, including themed décor, a special tower lighting, and an exclusive marathon ticket promotion.
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“The Empire State Building has always been at the heart of New York’s holiday celebrations. Our fall festivities bring that same energy to the ‘World’s Most Famous Building’ as they blend tradition, creativity, and a bit of spooky fun for all our visitors,” said Dan Rogoski, Senior Vice President and General Manager of the Empire State Building Observatory.
Supermodel Heidi Klum, known as the “Queen of Halloween,” visited the building to light the tower and officially launch the festivities. Visitors are invited to tour the Observatory in costume through the Halloween weekend.
Through November 21, New York bagel shop Ess-a-Bagel will operate a pop-up on the 86th-floor observatory deck from 9 a.m. to 4 p.m. daily, offering bagel sandwiches, fall treats, and seasonal snacks. Additionally, from October 30 through November 3, runners in the 2025 TCS New York City Marathon will receive a 15% discount on tickets to the 86th- and 102nd-floor observatories upon showing proof of participation.
The 86th-floor observatory also features a fall-themed photo installation inspired by a New York apple orchard, open through November 6. On Halloween night, the building’s tower will be illuminated in orange and green to resemble a giant pumpkin, accompanied by a new hourly “spooky” chime display featuring flashes and strobes from dusk to dawn.
The Empire State Building’s Observatory Experience underwent a $165 million renovation that introduced a new ticket center, interactive museum, and redesigned 102nd-floor observatory with panoramic city views. The attraction has been ranked the number one top destination in New York City for four consecutive years by Tripadvisor’s Travelers’ Choice Awards: Best of the Best Things to Do.
For more information or to purchase tickets, visit www.esbnyc.com.
Source: Empire State Realty Trust
CAVA Partners with Gamer Clix for Limited-Time Menu and Gamified Rewards Campaign
Photo Credit: CAVA
WASHINGTON, October 18, 2025 (ENTERTAINMENT INTERVIEWS) — Restaurant company CAVA has announced a collaboration with professional gamer and streamer Cody “Clix” Conrod to launch a limited-time digital campaign combining food, gaming, and charitable giving. The partnership introduces the Clix Chicken Shawarma Bowl, a CAVA Pass Challenge loyalty program, and a custom PC giveaway.
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The CAVA Pass Challenge, running from October 16 to November 23, is a gamified rewards system where guests can earn points through repeat purchases. Participants who complete multiple qualifying visits are eligible for tiered rewards, including JBL Grip Speakers and exclusive loyalty status upgrades. Every participant is entered for a chance to win a custom CAVA-themed PC built by Paradox Customs and powered by an AMD Ryzen 7 7800X3D processor and NVIDIA RTX 5070 Ti graphics card.
The campaign also features the Clix Chicken Shawarma Bowl, available digitally from October 16 through December 28. The bowl includes Chicken Shawarma, Brown Rice, Romaine, Tzatziki, Hummus, Avocado, Fire-Roasted Corn, Fiery Broccoli, Pita Crisps, Garlic Dressing, Yogurt Dill Dressing, and a side of Pita. For every Clix Bowl purchased, CAVA will donate 10 percent of proceeds, up to $10,000, to the Dana-Farber Cancer Institute.
“At CAVA, we’re always looking for ways to meet our guests where they are, and we’re seeing more and more of our fans in gaming culture. This collaboration with Clix lets us celebrate two things our fans love: bold flavors and immersive, interactive experiences. CAVA’s mission is to bring heart, health, and humanity to food; so supporting Clix’s commitment to the Dana-Farber Cancer Institute is the perfect complement to a partnership we’ve been eager to engage in,” said Andy Rebhun, Chief Marketing and Experience Officer at CAVA.
“Gaming is all about building community, and that’s exactly what CAVA does with food. Creating my own Clix Bowl and knowing fans are about to go all-in on the CAVA Pass challenge is unreal. Over the past few years, meeting inspiring kids has shown me how much joy gaming can bring, and being able to support the Dana-Farber Cancer Institute through this campaign makes it even more meaningful. I can’t wait to see the competition heat up and find out who takes home the custom CAVA PC,” said Clix.
Clix is set announce the partnership through a livestream on Twitch, followed by two additional streams promoting the campaign. During TwitchCon San Diego, Clix will distribute 20,000 free pita chip cards to attendees as part of the launch.
The Clix Chicken Shawarma Bowl is available exclusively through the CAVA app and online ordering platforms, while the CAVA Pass Challenge runs through participating CAVA restaurants nationwide.
For more information, visit www.cava.com.
Source: CAVA
Sweetgreen Launches Limited-Edition Ranchy Baddie Bowl in Collaboration with Love Island’s Nicolandria
Photo Credit: Sweetgreen
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LOS ANGELES, October 6, 2025 (ENTERTAINMENT INTERVIEWS) — Restaurant company Sweetgreen has announced the launch of its newest menu item, the Ranchy Baddie Bowl, developed in collaboration with television personalities Nic Vansteenberghe and Olandria Carthen, collectively known as Nicolandria. The limited-edition bowl will be available at participating Sweetgreen locations nationwide from October 6 through October 27.
The new bowl combines Sweetgreen’s Green Goddess Ranch dressing with hot sauce and crunchy toppings, featuring kale, white rice, blackened chicken, shredded cabbage, tortilla chips, sweet potatoes, jammy tomatoes, and crispy onions.
“Sweetgreen has always been about listening to our community, and this collaboration is the perfect example of that. Fans wanted Nicolandria, and we’re excited to deliver a bowl that channels their bold energy while staying true to our ethos: food that’s fresh, flavorful, and rooted in real ingredients from farmers and partners we know and trust,” said Zipporah Allen, Chief Commercial Officer of Sweetgreen.
“Working with Sweetgreen on the Ranchy Baddie Bowl has been such a fun ride. We loved creating something together that we can't wait for the fans to try,” said Vansteenberghe.
“The fans asked, and Sweetgreen delivered. Getting to create this bowl with Nic has been such a blast. The Ranchy Baddie Bowl is spicy, playful, and packed with personality and we can’t wait for everyone to taste it,” said Carthen.
The Ranchy Baddie Bowl is available for a limited time at select Sweetgreen locations and through the Sweetgreen app.
For more information, visit www.sweetgreen.com.
Source: Sweetgreen
Hyperice Names Footballer Virgil van Dijk as Athlete Ambassador, Launches Hyperboot in UK and Europe
Photo Credit: Hyperice
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The Hyperboot, a wearable and mobile device designed to accelerate warm-up and recovery, will be available to consumers in the UK, Europe, and Canada beginning October 2.
“Virgil is a world-class athlete who embodies resilience and leadership at the highest level of sport. As we bring the Hyperboot to the UK and Europe, his dedication to football and relentless pursuit of excellence both on and off the pitch make him the perfect partner to showcase the power of innovation in recovery and performance,” said Steph Smith, Vice President of Marketing at Hyperice.
“Recovery is such an important part of my routine, and Hyperice products have always been at the centre of it. I’ve been an avid user of the Normatec boots for years, often using them post-match and training. The Hyperboot has been a real advancement in performance technology, particularly being able to walk around whilst starting the warm-up process before a training session or match. It’s become an extension of the routine I’ve had for years using products like Normatec to help ensure I’m always at my best. For me, warm up and recovery are just as important as the training itself, so I’m proud to work with Hyperice and use the best products to help me stay at the top of my game,” said Virgil van Dijk.
Van Dijk, a long-time user of Hyperice products, including the Normatec line for post-match recovery, will work with the company to highlight the role of performance innovation and recovery in professional football.
The Hyperboot by Nike x Hyperice combines heat and dynamic air compression to support athletes in warm-up and recovery. It will be available at www.nike.com and www.hyperice.com for €749.99 / £699.99, and in Canada for CA$1,199.
For more information, visit www.hyperice.com.
Source: Hyperice
Charlie Sheen Launches Non-Alcoholic Beer Brand Wild AF with Debut Release “Cold Gold”
Charlie Sheen, Co-Founder, Wild AF • Photo Credit: Wild AF
LOS ANGELES, September 26, 2025 (ENTERTAINMENT INTERVIEWS) — Beverage company Wild AF, co-founded by actor Charlie Sheen and brand innovation firm The Silent Group, has launched a new non-alcoholic beer called Wild AF “Cold Gold.” The product is positioned as a full-flavored beer alternative, offering what the company describes as “all the fun with none of the fallout.”
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The debut release, Cold Gold, is a golden-style brew with citrus notes, toasted malt, and a clean finish. It is currently available for pre-order in 6, 12, and 24 packs at www.wildafbrewing.com, with delivery expected by the holiday season.
Photo Credit: Wild AF
Sheen, who co-founded the brand following his personal shift to non-alcoholic beverages, said the launch stems from a desire to improve quality options in the growing alcohol-free category. “Stories don't end because you've reached the bottom of the page. Mine found another gear 8 years ago when I got off the booze, and switched to non-alc beer. During that time; the choices were vast but the quality was sparse. I decided to change all of that, and made my own: Wild AF. I think we can all agree, ‘the morning belongs to the night before.’ Write your own story,” said Sheen.
The company partnered with Boston-based Harpoon Brewery, which has more than four decades of brewing experience, to produce the beer. The brand also introduced a short film, The Case, as part of its marketing campaign.
Ryan Perry, Chief Executive Officer of The Silent Group, said the collaboration with Sheen was driven by his vision for a more confident and flavorful product. “We knew the category wasn’t lacking choice, it was lacking conviction. When I met Charlie years ago, his energy hit me like a ton of bricks. It was clear he wasn’t done writing his story. So, we created Wild AF together — a non-alcoholic beer with sharp wit and fearless flavor that proves you don’t have to lose the wild to keep the clarity,” said Perry.
Todd Christopher, Sheen’s longtime agent and Co-Founder of Wild AF, added that the brand reflects Sheen’s personal journey toward sobriety while maintaining enjoyment. “Charlie quit alcohol several years ago, but that never meant giving up good times or great tasting beer, that’s why he created Wild AF,” said Christopher.
Wild AF joins a growing market for non-alcoholic beverages, which has expanded as consumers seek alternatives that balance taste and lifestyle preferences.
For more information or to place an order, visit www.wildafbrewing.com.
Source: Wild AF
Cinemark to Screen Taylor Swift | The Official Release Party of a Showgirl With Exclusive Music Video Premiere
Photo Credit: Cinemark
PLANO, Texas, September 19, 2025 (ENTERTAINMENT INTERVIEWS) — Theatrical exhibition company Cinemark Holdings, Inc. has announced it will host Taylor Swift | The Official Release Party of a Showgirl in its theaters nationwide to mark the release of Swift’s twelfth studio album. The event will run October 3 through October 5 and will include the world premiere of the music video “The Fate of Ophelia”.
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Tickets, priced at $12 plus taxes and fees, are available through Cinemark.com, the Cinemark app, and theater box offices. Screenings will be shown in standard format and in Cinemark XD, which features larger screens and surround sound.
“We’re honored to bring Taylor Swift, one of the most iconic and influential entertainers of our time, back to the big screen at Cinemark with Taylor Swift | The Official Release Party of a Showgirl. We saw her world-class ability to entertain and captivate audiences as fans sang and danced in our auditoriums for the theatrical release of her Eras Tour concert film in 2023. We are thrilled to invite Swifties to celebrate TS12 together in a vibrant, communal setting where the magic of our auditoriums wraps you in the moment with larger-than-life visuals and enveloping surround sound, creating an experience that simply can’t be matched. Congratulations to Taylor Swift and her entire team for what we know will be a visual and auditory masterpiece,” said Sean Gamble, Cinemark President and CEO.
Cinemark, based in Plano, Texas, operates nearly 500 theaters and more than 5,500 screens across the U.S. and Latin America. The company provides premium large-format options through Cinemark XD, as well as amenities including expanded food and beverage service, Luxury Lounger recliners, and D-BOX motion seats. Cinemark also offers loyalty programs such as Cinemark Movie Club and Movie Rewards.
For more information, visit www.cinemark.com.
Source: Cinemark
Grindr Partners With Christina Aguilera to Launch Limited-Time Notification Sound Ahead of Portola Festival
Photo Credit: Grindr
WEST HOLLYWOOD, Calif., September 16, 2025 (ENTERTAINMENT INTERVIEWS) — Social networking company Grindr has announced a collaboration with Christina Aguilera to introduce a limited-time notification sound for its U.S. users. The change replaces Grindr’s standard “bloop” with the opening of Aguilera’s song “Come on Over Baby (All I Want Is You)” in connection with her upcoming headlining performance at the Portola Music Festival in San Francisco on September 20.
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The new feature will be available beginning September 15 for all Grindr users in the United States with sound notifications enabled. Aguilera will also appear in-app and across Grindr’s social platforms as part of the promotion.
“Portola, Grindr and me? That’s a threesome I can get behind. When that ‘Come on Over’ sound hits at the festival, or wherever you’re celebrating, I hope things get spicy!” said Aguilera.
“The Grindr bloop is one of most iconic sounds in gay pop culture. But when Christina Aguilera enters the chat, we give her the stage… This is our tribute to a queen, replacing our iconic Grindr ‘bloop’ for Christina’s equally iconic lyrics. Whether you're at Portola or inviting someone to Come On Over, Grindr is making sure everyone can get in on the fun,” said Tristan Pineiro, Senior Vice President of Brand Marketing and Communication at Grindr.
The collaboration coincides with the Portola Festival, produced by Goldenvoice, where Aguilera will headline at Pier 80 in San Francisco.
For more information, visit www.grindr.com or www.christinaaguilera.com.
Source: Grindr
De’Longhi Launches Global Perfetto 3.0 Campaign Featuring Brad Pitt at Venice Film Festival
Photo Credit: De’Longhi
TREVISO, Italy, September 8, 2025 (ENTERTAINMENT INTERVIEWS) — Appliance company De’Longhi, known for its coffee machines and Italian lifestyle products, has launched its third global campaign, Perfetto 3.0, at the 82nd Venice Film Festival, featuring actor Brad Pitt in a collaboration with director Taika Waititi.
The campaign, titled The Perfetto Instruction for Use, is described by the company as its most extensive to date, with plans to reach consumers across traditional, digital, and social media platforms. The initiative continues De’Longhi’s expansion from a product-focused business into a lifestyle brand built on Italian design and innovation.
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Actor Brad Pitt and director Taika Waititi partnered on a short film showcasing the Perfetto coffee ritual. “Taika brought the humour, De’Longhi brought the ritual. Together, that was Perfetto,” said Pitt.
Fabio de’ Longhi, chief executive officer of De’Longhi Group, commented on the ongoing partnership. “Our collaboration with Brad Pitt has delivered phenomenal results over the years, and I am thrilled to unleash our third global coffee campaign. This chapter is set to be our most impactful yet, designed to enhance our leadership and fuel consistent growth in the sector, establishing the De'Longhi brand as the benchmark for excellence in coffee and industry success,” said de’ Longhi.
The campaign emphasizes the sensory and experiential aspects of coffee drinking, highlighting the company’s message that coffee is more than a beverage — it is an experience.
For more information, visit www.delonghi.com.
Source: De’Longhi
Camp Chef Partners with Guy Fieri to Launch “FLATOUT FLAVOR!” Campaign Featuring Gridiron Grill Series
Photo Credit: Revelyst
HYDE PARK, Utah, August 16, 2025 (ENTERTAINMENT INTERVIEWS) — Outdoor cooking equipment company Camp Chef, a Revelyst brand specializing in grills and accessories, has launched a new promotional campaign called “FLATOUT FLAVOR!” in partnership with celebrity chef Guy Fieri. The campaign highlights the company’s Gridiron flat top grills as tailgate season begins.
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The FLATOUT FLAVOR! campaign features Camp Chef’s Gridiron series, including the Gridiron Gameday, Gridiron 36, and Gridiron Pro models. According to a press release from the company, the products are designed for performance, versatility, and durability, incorporating features such as flamethrower ignition, even heat distribution, and easy cleanup.
“Guy brings Flavortown to the tailgate. His enthusiasm for cooking outdoors aligns perfectly with our mission to make outdoor cooking accessible and enjoyable for everyone,” said Jordan Judd, President of Revelyst Outdoor Performance.
Fieri, who has used Camp Chef products for years, previously served as an informal ambassador before the company formalized the collaboration earlier this year. The new campaign is part of broader efforts to promote Camp Chef’s grill lineup and expand its brand presence among outdoor cooking enthusiasts.
For more information, visit www.CampChef.com.
Source: Revelyst
World Mobile Appoints Tristan Thompson as Chief Digital Equity Officer, Partners with Protelindo on Stratospheric Network
Tristan Thompson • Photo Credit: World Mobile
LOS ANGELES, August 12, 2025 (ENTERTAINMENT INTERVIEWS) — Telecommunications company World Mobile has appointed NBA champion and Web3 expert Tristan Thompson as its first Chief Digital Equity Officer. In this role, Thompson will lead initiatives aimed at addressing digital divides in underserved communities across the United States.
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Thompson will work with World Mobile to raise awareness of infrastructure gaps in both rural and urban areas and will oversee the launch of the Community Connectivity Fund, a multi-million-dollar program designed to provide affordable, high-speed internet to low-income neighborhoods. The fund will support pilot projects, local infrastructure development, and community education on network ownership.
World Mobile also announced a partnership with Indonesia’s largest digital infrastructure company, Protelindo, to develop a stratospheric connectivity network. The network will use hydrogen-powered, fixed-wing aircraft operating as High-Altitude Platform Systems at approximately 20,000 meters to deliver direct-to-handset internet access. According to the company, these aircraft can serve hundreds of thousands of concurrent users while reducing carbon emissions by an estimated 99% compared to satellite-based solutions.
Micky Watkins, CEO of World Mobile, said: “This partnership embodies the potential of blockchain and decentralized economics to reshape global connectivity. By integrating token-driven incentives with advanced aerospace technology, we’re creating a resilient and economically viable model for bringing reliable internet to underserved regions at unprecedented scale.”
“World Mobile’s blockchain-based approach to connectivity infrastructure addresses key challenges faced by geographically diverse countries like Indonesia. We see tremendous potential in leveraging this technology to bring consistent, scalable internet access to communities currently beyond traditional reach”, said Indra Gunawan, a senior representative at Protelindo.
The aircraft technology, previously tested with major telecom providers in the UK and Middle East, will first be deployed in strategic markets including Indonesia and the United States, where approximately 11% of residents lack reliable connectivity. World Mobile’s system incorporates its native WMTx token for settlements, network access, and economic incentives to sustain and expand the network.
For more information, visit www.worldmobile.io.
Source: World Mobile
Beyond Yoga Launches Seek Beyond Platform Featuring Anthem by Issa Rae
Issa Rae • Photo Credit: Beyond Yoga
CULVER CITY, Calif., July 28, 2025 (ENTERTAINMENT INTERVIEWS) — Apparel company Beyond Yoga has announced the launch of a new brand platform, Seek Beyond, which is described as an initiative focused on movement, mindfulness, and personal growth. The campaign includes an original anthem written and performed by Issa Rae.
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According to the company, Seek Beyond will be supported through digital content and community activations and is being introduced alongside Beyond Yoga’s new Outdoor product collection. The initiative includes features on individuals such as Megan Roup, Evelynn Escobar, Krissy Jones, Danielle Burnett, Dale Samson, Miwa Sakamoto, and Annie Little.
“Seek Beyond is an invitation to embrace the joy of the journey—whatever that might look like,” said Nancy Green, CEO of Beyond Yoga.
“This partnership with Beyond Yoga felt like such a natural fit. The Seek Beyond message mirrors the way I move through the world—choosing progress over perfection, and doing so with intention, joy, and humor. Writing the anthem was a chance to explore that spirit creatively, and I’m proud to help share it,” said Issa Rae.
“In a wellness space that can often feel prescriptive or performative, Seek Beyond offers something more human. This is a movement rooted in real life, where vulnerability is strength, and growth looks different for everyone. Issa was the ideal partner to bring that vision to life. Her voice and creativity brought heart, humor, and truth to the anthem, and the movers all bring their own unique perspective to the story,” said Katie Babineau, Chief Marketing Officer of Beyond Yoga.
Beyond Yoga states that the initiative will include digital content, community activations, and storytelling around themes such as entrepreneurship, motherhood, and identity. Additional content is scheduled to roll out through the fall.
For more information, visit www.beyondyoga.com.
Source: Beyond Yoga
Keith Urban Crowns Elroy as Winner of Old El Paso’s “Castin’ the Cowboy” CampaignAsk ChatGPT
Photo Credit: General Mills
MINNEAPOLIS, July 15, 2025 (ENTERTAINMENT INTERVIEWS) — Consumer food company General Mills has announced Elroy as the winner of its Old El Paso “Castin’ the Cowboy” content series. Elroy will appear in an upcoming national ad campaign as the brand’s new spokesperson for taco night.
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The content series concluded after a multi-week run that featured performances and themed segments centered around Old El Paso’s Tex-Mex product line. Elroy was selected by country music artist Keith Urban, who was involved in the campaign’s finale. The new ad series will begin airing this summer, with additional spots planned for the fall. Elroy’s campaign will promote Old El Paso’s products such as Stand 'N Stuff taco shells, Creamy Queso sauce, Original Taco Seasoning, and various dinner kits.
"When we launched ‘Castin’ the Cowboy,’ our goal was to celebrate the spirit of taco night in a way only Old El Paso can. From our bold flavors to our versatile lineup of kits, shells, sauces and seasonings, we're all about making mealtime memorable, and bringing back our singing cowboy was just the beginning. Fans will want to keep an eye out for where Elroy shows up next!" said Jenny Jonker, Brand Experience Manager at Old El Paso.
Old El Paso is part of General Mills’ portfolio of consumer brands. General Mills reported $19 billion in net sales for fiscal 2025.
For more information, visit www.generalmills.com.
Source: General Mills
Old El Paso Partners with Keith Urban for “Castin’ the Cowboy” Talent Campaign
Photo Credit: Old El Paso
MINNEAPOLIS, June 19, 2025 (ENTERTAINMENT INTERVIEWS) — Consumer goods company General Mills, through its Tex-Mex brand Old El Paso, has announced the launch of “Castin’ the Cowboy,” a campaign aimed at finding the next cowboy-themed ambassador for taco night. The content series features country music artist Keith Urban, who will provide commentary as 10 performers compete for the role.
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The campaign showcases a variety of musical performances, each contestant bringing their own interpretation of the cowboy persona in a bid to represent Old El Paso in its upcoming marketing efforts. Fans are invited to follow the series on Old El Paso’s social media channels and participate by voting for their favorite candidate.
“Watching our touring crew demolish a table full of tacos is like being at a huge family gathering. Good food, big personalities, and a great atmosphere – that’s what being on the road is all about. So, when Old El Paso approached me with their ‘Castin’ the Cowboy’ campaign, it felt like the perfect way to combine the two,” said Keith Urban, according to the company.
“There’s never been a better time to bring western flair to the dinner table. With the current country-themed trend, it felt like the perfect time to tap into our own Tex-Mex roots. Old El Paso has always been about bringing bold flavor and fun to the table, and Keith brings the perfect mix of heart, humor, and star power to help us celebrate taco night in an unexpected way,” said Jenny Jonker, brand experience manager for Old El Paso.
Urban is expected to select the winning contestant later this summer. Fans who correctly identify the winner will be eligible for prizes, including a signed Old El Paso cowboy belt buckle and taco-related merchandise.
For more information, visit www.generalmills.com.
Source: General Mills
Actor Jon Hamm Stars in Carvana’s New National Campaign
Jon Hamm Stars in Carvana's Newest Campaign • Photo Credit Carvana
The campaign debuts with a 30-second television spot titled “Excuses,” in which Hamm attempts to avoid a social obligation by claiming he needs time to sell his car. The narrative turns when the ease and speed of Carvana’s process undermines his excuse—his car is already sold and being hauled away.
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"Jon Hamm’s comedic timing brings the entire campaign to life and perfectly highlights how Carvana takes the hassle out of selling a car. We’ve made it easier than ever to sell your car online, and Jon helps us share that message with the signature humor and charm he’s known for," said Ryan Keeton, Carvana co-founder and chief brand officer.
The campaign was developed in-house and will roll out across digital, broadcast, and streaming platforms. It includes two commercial spots starring Hamm and accompanying social content.
Carvana, founded in 2013, enables customers to buy, finance, and trade in vehicles entirely online, with options for delivery or local pickup. The company reports that its operations are supported by a national infrastructure and proprietary technology platform.
For more information, visit www.carvana.com.
Source: Carvana
JBL Announces Partnership with Singer-Songwriter Benson Boone
Benson Boone • Photo Credit: JBL
STAMFORD, Conn., June 9, 2025 (ENTERTAINMENT INTERVIEWS) — Audio technology company JBL has announced a new brand partnership with singer-songwriter Benson Boone. The collaboration will include exclusive content, appearances, and Boone serving as the face of JBL’s summer campaign featuring its Tour Pro 3 earbuds.
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The announcement was launched with a promotional event outside JBL’s SoHo store in New York City. Boone arrived in a vintage convertible equipped with JBL’s Flip 7 and PartyBox speakers and handed out custom-branded Flip 7 speakers to fans.
“I’m a big fan of JBL and I’m way excited to be partnering with them. Whether it’s playing spike ball on the beach, hitting the trails on my dirt bike, or just hanging out with my friends — I always love blasting music on my JBL speakers,” said Boone.
Boone is currently on a global tour and recently released his debut album Fireworks & Rollerblades. His single “Beautiful Things” has reached Number One globally and Number Two on the Billboard Hot 100.
“Benson Boone is one of the most compelling new talents of his generation—a fearless and gifted artist who connects deeply with fans through music and emotion. He brings the spirit of a true original with his unique style and raw talent, which aligns perfectly with JBL’s legacy of pushing boundaries and celebrating self-expression. Together, we’re creating bold, unforgettable moments that are MADE to be HEARD,” said Chris Epple, Vice President of Marketing at HARMAN.
For more information, visit www.jbl.com.
Source: JBL
Sephora Partners with Lady Gaga’s Haus Labs for Pride Campaign Supporting LGBTQIA+ Youth
Photo Credit: Sephora
PARIS, May 21, 2025 (ENTERTAINMENT INTERVIEWS) — Beauty retailer Sephora has announced the launch of its 2025 Pride Month campaign in partnership with Haus Labs by Lady Gaga and the Born This Way Foundation. The initiative includes a donation effort tied to product sales and programming aimed at supporting youth mental health and the LGBTQIA+ community.
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The campaign features a new short film in which Lady Gaga shares her perspective on community, inclusion, and identity, aligning with Sephora’s ongoing “We Belong to Something Beautiful” platform. The film is part of Sephora’s “Classes for Confidence” program, which encourages self-expression through beauty education and peer connection.
“At Sephora, we're driven by our Purpose to champion a world of inspiration and inclusion where everyone can celebrate their beauty. Lady Gaga’s personal story is a magnificent illustration of the values we promote every day and having her sharing her own feeling about what Sephora is all about is an incredible testimony for us,” said Deborah Yeh, Global Chief Marketing Officer of Sephora.
As part of the campaign, Sephora will donate $1 from every Haus Labs product sold between June 1 and June 30 to the Born This Way Foundation, co-founded by Lady Gaga and Cynthia Germanotta, to fund youth mental health initiatives. The donations will support the Kindness in Community Fund, which provides grants to grassroots organizations focused on youth well-being.
“Haus Labs is built on the belief that artistry and self-expression are tools of empowerment. This campaign is about showing up as you are and celebrating what makes each of us unique. We’re proud to partner with Sephora to support the next generation of changemakers,” said Angela Simpson, Chief Marketing Officer, Haus Labs by Lady Gaga.
“Born This Way Foundation has always been driven by the passion and leadership of young people, a vision my daughter, Lady Gaga, and I shared from the start. We’re honored to partner with Sephora and Haus Labs to reach even more young people with the message that they are seen, valued, and supported,” said Cynthia Germanotta, President and Co-founder of Born This Way Foundation.
Sephora and the foundation are also inviting public nominations for grassroots organizations serving LGBTQIA+ communities. Nominations can be submitted through the Born This Way Foundation website through June 30, and final grant recipients will be announced by December 2025.
During Pride Month, Sephora will also host “Brave Spaces” in select stores for the second year. These areas will offer a welcoming setting where members of the LGBTQIA+ community and allies can create Pride looks with the support of trained beauty advisors. Brave Spaces will be present in Sephora stores across 74 cities and 21 global markets.
“We are proud to leverage the power of our brand and our community to raise awareness around inclusivity and to support the mission of the Kindness in Community Fund. We hope to make a big impact thanks to the mobilization of our community of 74 million members,” said Yeh.
The initiative will operate in 20 markets globally, including the United States, Canada, France, Germany, and the United Kingdom. The maximum donation cap for the U.S. market is $500,000.
For more information, visit www.sephora.com.
Source: Sephora
Belk and Southern Charm’s Craig Conover Partner for Crown & Ivy Summer and Holiday Collections
Crown & Ivy x Sewing Down South • Photo Credit: Belk
CHARLOTTE, N.C., May 14, 2025 (ENTERTAINMENT INTERVIEWS) — Retail company, Belk, has announced a partnership between its private label brand Crown & Ivy and lifestyle company Sewing Down South. The collaboration includes a summer collection launching June 4, followed by a holiday line scheduled for October.
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The summer collection features nearly 100 items in women’s and men’s apparel, home goods, and accessories, with prices starting at $10. It will be available in stores and online at www.belk.com. To promote the collection, a pop-up shop will open in Charleston, South Carolina, adjacent to Sewing Down South's flagship location. The pop-up will operate through Labor Day. A public grand opening event is set for June 7.
"Our partnership with Sewing Down South is a celebration of our shared love for the South and its rich tradition of coastal beauty, hospitality and understated style. The result is a stunning collection that perfectly captures our mutual vision and offers our customers a curated collection of apparel and tableware at affordable prices," said MaryAnne Morin, President and Chief Merchandising Officer at Belk.
"Collaborating with Belk is a huge milestone for Sewing Down South and it's been a ton of fun from the start. From the first days of working together on color concepts, to aligning on our creative direction, to developing the line, we've created a collection that we're proud of and are excited to see go to market," said Craig Conover, Co-Founder of Sewing Down South.
Crown & Ivy was introduced by Belk in 2014 as a women's line and has since expanded to include men's, children's, shoes, and home categories.
For more information, visit www.belk.com.
Source: Belk, Inc.