Belk and Southern Charm’s Craig Conover Partner for Crown & Ivy Summer and Holiday Collections


Crown & Ivy x Sewing Down South • Photo Credit: Belk
CHARLOTTE, N.C., May 14, 2025 (ENTERTAINMENT INTERVIEWS) — Retail company, Belk, has announced a partnership between its private label brand Crown & Ivy and lifestyle company Sewing Down South. The collaboration includes a summer collection launching June 4, followed by a holiday line scheduled for October.
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The summer collection features nearly 100 items in women’s and men’s apparel, home goods, and accessories, with prices starting at $10. It will be available in stores and online at www.belk.com. To promote the collection, a pop-up shop will open in Charleston, South Carolina, adjacent to Sewing Down South's flagship location. The pop-up will operate through Labor Day. A public grand opening event is set for June 7.
"Our partnership with Sewing Down South is a celebration of our shared love for the South and its rich tradition of coastal beauty, hospitality and understated style. The result is a stunning collection that perfectly captures our mutual vision and offers our customers a curated collection of apparel and tableware at affordable prices," said MaryAnne Morin, President and Chief Merchandising Officer at Belk.
"Collaborating with Belk is a huge milestone for Sewing Down South and it's been a ton of fun from the start. From the first days of working together on color concepts, to aligning on our creative direction, to developing the line, we've created a collection that we're proud of and are excited to see go to market," said Craig Conover, Co-Founder of Sewing Down South.
Crown & Ivy was introduced by Belk in 2014 as a women's line and has since expanded to include men's, children's, shoes, and home categories.
For more information, visit www.belk.com.
Source: Belk, Inc.
David Beckham Showcases Ninja Outdoor Cooking System at Inter Miami CF Tailgate Event


David Beckham attends Ninja Kitchen’s Tailgate to celebrate the launch of FlexFlame™, a 5-in-1 outdoor cooking system, ahead of the Inter Miami CF Match at Chase Stadium on April 6, 2025. Photo credit: James Turner
NEEDHAM, Mass., April 8, 2025 (ENTERTAINMENT INTERVIEWS) — SharkNinja, has announced the continuation of its partnership with global brand ambassador David Beckham through a pre-game tailgate event at Chase Stadium on April 6, 2025. The event featured a demonstration of the Ninja FlexFlame, a new 5-in-1 outdoor cooking system capable of grilling, smoking, roasting, griddling, and pizza making.
The pre-match tailgate, hosted outside Chase Stadium in Miami, offered fans the opportunity to engage directly with the Ninja FlexFlame™. The product, which combines grilling, smoking, roasting, griddling, and pizza-making into one system, was used to prepare curated meals for attendees.
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"It’s great to be here at Inter Miami with my partners SharkNinja, bringing together two of my favorite passions – futbol and great food," said David Beckham.
Beckham, who is a co-owner of Inter Miami CF, participated in the live demonstration and interacted with fans as they explored the features of the new outdoor cooking device. This appearance marked Beckham’s first in-person event as Ninja's global ambassador.
The Ninja™ FlexFlame™ is priced at $999.99 and is available for purchase on www.ninjakitchen.com, as well as national retailers including Home Depot and ACE Hardware.
For more information, visit www.ninjakitchen.com.
Source: SharkNinja
Tony Hawk Joins Skullcandy as Brand Ambassador in Skateboarding and Music Initiative


Tony Hawk • Photo Credit: Skullcandy
PARK CITY, Utah, March 27, 2025 (ENTERTAINMENT INTERVIEWS) — Consumer electronics company Skullcandy has announced the addition of professional skateboarder Tony Hawk as its newest brand ambassador. Hawk joins the company’s roster of athletes from the surf, snowboard, and skateboarding industries, including Andrew Reynolds, Nora Vasconcellos, and Louie Lopez.
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According to the company, Hawk’s longstanding ties to skateboarding, music, and youth culture reflect Skullcandy’s brand ethos centered on self-expression and creativity. Hawk is credited with developing more than 80 tricks in vert skateboarding, including the first documented 900. His career includes launching the Tony Hawk’s Pro Skater video game series in 1999, founding The Skatepark Project—formerly the Tony Hawk Foundation—which has awarded over $13 million to support more than 660 skatepark projects in the United States, and co-hosting the podcast Hawk vs Wolf.
"Welcoming Tony to the Skullcandy family is the latest example of how we're strengthening our authentic connection to skateboarding and adjacent cultures. Tony represents everything Skullcandy stands for—fearless expression, lasting impact, and love for the lifestyle. He's not just a pro skater—he's a movement. And that movement has always had a soundtrack," said Justin Regan, VP of Brand at Skullcandy.
"I've always appreciated Skullcandy's commitment to the skate community, music, and doing things their own way. I've used their products for years and am excited to officially partner with a brand that aligns with my culture and values," said Hawk.
Skullcandy stated that Hawk will appear in a campaign launching April 15, 2025, and will participate in additional brand initiatives, product collaborations, and content projects.
For more information, visit www.Skullcandy.com.
Source: Skullcandy