Charlie Sheen Launches Non-Alcoholic Beer Brand Wild AF with Debut Release “Cold Gold”
Charlie Sheen, Co-Founder, Wild AF • Photo Credit: Wild AF
LOS ANGELES, September 26, 2025 (ENTERTAINMENT INTERVIEWS) — Beverage company Wild AF, co-founded by actor Charlie Sheen and brand innovation firm The Silent Group, has launched a new non-alcoholic beer called Wild AF “Cold Gold.” The product is positioned as a full-flavored beer alternative, offering what the company describes as “all the fun with none of the fallout.”
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The debut release, Cold Gold, is a golden-style brew with citrus notes, toasted malt, and a clean finish. It is currently available for pre-order in 6, 12, and 24 packs at www.wildafbrewing.com, with delivery expected by the holiday season.
Photo Credit: Wild AF
Sheen, who co-founded the brand following his personal shift to non-alcoholic beverages, said the launch stems from a desire to improve quality options in the growing alcohol-free category. “Stories don't end because you've reached the bottom of the page. Mine found another gear 8 years ago when I got off the booze, and switched to non-alc beer. During that time; the choices were vast but the quality was sparse. I decided to change all of that, and made my own: Wild AF. I think we can all agree, ‘the morning belongs to the night before.’ Write your own story,” said Sheen.
The company partnered with Boston-based Harpoon Brewery, which has more than four decades of brewing experience, to produce the beer. The brand also introduced a short film, The Case, as part of its marketing campaign.
Ryan Perry, Chief Executive Officer of The Silent Group, said the collaboration with Sheen was driven by his vision for a more confident and flavorful product. “We knew the category wasn’t lacking choice, it was lacking conviction. When I met Charlie years ago, his energy hit me like a ton of bricks. It was clear he wasn’t done writing his story. So, we created Wild AF together — a non-alcoholic beer with sharp wit and fearless flavor that proves you don’t have to lose the wild to keep the clarity,” said Perry.
Todd Christopher, Sheen’s longtime agent and Co-Founder of Wild AF, added that the brand reflects Sheen’s personal journey toward sobriety while maintaining enjoyment. “Charlie quit alcohol several years ago, but that never meant giving up good times or great tasting beer, that’s why he created Wild AF,” said Christopher.
Wild AF joins a growing market for non-alcoholic beverages, which has expanded as consumers seek alternatives that balance taste and lifestyle preferences.
For more information or to place an order, visit www.wildafbrewing.com.
Source: Wild AF
Kendall Jenner's 818 Tequila Introduces Mini Bottles with September Retail Launch and Promotional Campaign
Photo Credit: Nick Wiesner and 818 Tequila
LOS ANGELES, August 18, 2025 (ENTERTAINMENT INTERVIEWS) — Beverage company 818 Tequila has announced the launch of 50ML mini bottles of its Reposado and Blanco tequilas, with nationwide distribution beginning in September. The announcement coincides with the company’s annual 8.18 Day celebration.
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The new mini bottles, also known as “shooters” or “nips,” offer the same tequila expressions currently available in full-size formats, packaged in a smaller size for on-the-go use. According to the company, the minis are designed to be portable and align with evolving consumer trends in accessibility and design.
To accompany the launch, 818 Tequila has released a promotional campaign titled “Free the Nip,” which positions the minis as a fashion-forward accessory. A limited-edition launch bundle featuring an 818 Mini Bag Charm will be available on Gopuff beginning September 8 at 12 p.m. ET.
“We designed the 818 Minis to be chic and fun. The release is a direct response to what our fans have been asking for, it's about growing our portfolio and making 818 more accessible in everyday moments. We've made our minis into your new favorite accessory,” said Kendall Jenner, Founder of 818 Tequila.
“As we grow the 818 brand, this launch is a strategic step that strengthens our position at the intersection of culture and premium spirits. People are clipping charms and lip glosses to their bags, so we thought, why not the 818 Mini? We're giving the mini a tongue-in-cheek new role as your new favorite accessory, no longer relegated to minibars or airplane carts,” said Kathleen Braine, CMO of Calabasas Beverage Company.
The mini bottles will be available at BevMo!, Total Wine & More, and Remedy Liquor, retailing for $3.99 (Blanco) and $4.99 (Reposado).
818 Tequila, founded by Jenner, is produced in Jalisco, Mexico using traditional methods. The company reports that it has earned 47 awards across 14 spirits competitions and experienced growth that outpaced the tequila category in 2024.
For more information, visit www.drink818.com.
Source: 818 TEQUILA
Eli Roth’s The Horror Section to Release Found-Footage Film Dream Eater in October 2025
Photo Credit: The Horror Section
LOS ANGELES, August 9, 2025 (ENTERTAINMENT INTERVIEWS) — Horror entertainment company The Horror Section, founded by filmmaker Eli Roth, has announced the upcoming theatrical release of Dream Eater, a found-footage horror film from Canadian production group Blind Luck Pictures. The film will premiere in theaters on October 24, 2025.
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Dream Eater was co-written and co-directed by Jay Drakulic, Mallory Drumm, and Alex Lee Williams, who also star in the film. The story follows a documentary filmmaker and her boyfriend at a remote mountain cabin as they document his violent parasomnia, which escalates into more sinister events. The project is the trio’s second feature together under the Blind Luck Pictures banner and was financed and executive produced by Vortex Media.
Roth described the film’s impact on him in a statement. “I vividly remember every movie that truly terrified me. I remember standing on 25th Street in New York City when my friend Kevin Foxe handed me a VHS of a film he had produced, which had just gotten into Sundance, called The Blair Witch Project, and that night I had to sleep with the lights on. I remember watching a screener of Paranormal Activity during the filming of Inglorious Basterds in my apartment in Berlin, and I was so freaked out that I had to give it to Quentin to traumatize him as well. And then there was Dream Eater, watching this movie alone, in my house, and turning on the lights because it was that scary. It has been so long since I have been truly terrified by a film to such a degree that I had almost forgotten what it felt like. What these three filmmakers have pulled is not just remarkable on a low-budget DIY filmmaking level; they achieve the holy grail of horror, which is to make a movie that absolutely terrifies you. I was so blown away that I sent the film to everyone at The Horror Section, and we all agreed that this is ‘the one.’ I believe Dream Eater will be the scariest film of the year and truly has the potential to break out to be the next Paranormal Activity or The Blair Witch Project. I don’t want to over-describe it; the film speaks for itself. I cannot wait to see this in a dark theater with a packed audience hiding under their seats,” said Roth.
In a joint statement, Drakulic, Drumm, and Williams commented on the production process. “We were tired of waiting for permission to make our next film, so we put everything on the line and did it ourselves with the help of a small but mighty crew deep in the snowy Laurentian mountains. To now be joining forces with the master of horror himself, Eli Roth, and the incredible team at The Horror Section to bring Dream Eater to audiences worldwide is beyond a dream come true… It’s a nightmare realized – in the best possible way,” said the filmmakers.
Vortex Media will handle Canadian distribution, releasing the film on the same date as in the U.S. “I’m very happy to see our second film with the talented filmmakers at Blind Luck find a champion with Eli Roth’s The Horror Section. It’s the kind of bold, genre-defining work we aim to support, and we’re excited to bring it to Canadian audiences,” said Bill Marks, Executive Chairman of Vortex Media.
The Horror Section launched in partnership with Media Capital Technologies with the goal of producing and distributing independent horror projects across film, television, gaming, and live events.
For more information, visit www.horrorsectionstudios.com.
Source: The Horror Section
Sephora Partners with Lady Gaga’s Haus Labs for Pride Campaign Supporting LGBTQIA+ Youth
Photo Credit: Sephora
PARIS, May 21, 2025 (ENTERTAINMENT INTERVIEWS) — Beauty retailer Sephora has announced the launch of its 2025 Pride Month campaign in partnership with Haus Labs by Lady Gaga and the Born This Way Foundation. The initiative includes a donation effort tied to product sales and programming aimed at supporting youth mental health and the LGBTQIA+ community.
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The campaign features a new short film in which Lady Gaga shares her perspective on community, inclusion, and identity, aligning with Sephora’s ongoing “We Belong to Something Beautiful” platform. The film is part of Sephora’s “Classes for Confidence” program, which encourages self-expression through beauty education and peer connection.
“At Sephora, we're driven by our Purpose to champion a world of inspiration and inclusion where everyone can celebrate their beauty. Lady Gaga’s personal story is a magnificent illustration of the values we promote every day and having her sharing her own feeling about what Sephora is all about is an incredible testimony for us,” said Deborah Yeh, Global Chief Marketing Officer of Sephora.
As part of the campaign, Sephora will donate $1 from every Haus Labs product sold between June 1 and June 30 to the Born This Way Foundation, co-founded by Lady Gaga and Cynthia Germanotta, to fund youth mental health initiatives. The donations will support the Kindness in Community Fund, which provides grants to grassroots organizations focused on youth well-being.
“Haus Labs is built on the belief that artistry and self-expression are tools of empowerment. This campaign is about showing up as you are and celebrating what makes each of us unique. We’re proud to partner with Sephora to support the next generation of changemakers,” said Angela Simpson, Chief Marketing Officer, Haus Labs by Lady Gaga.
“Born This Way Foundation has always been driven by the passion and leadership of young people, a vision my daughter, Lady Gaga, and I shared from the start. We’re honored to partner with Sephora and Haus Labs to reach even more young people with the message that they are seen, valued, and supported,” said Cynthia Germanotta, President and Co-founder of Born This Way Foundation.
Sephora and the foundation are also inviting public nominations for grassroots organizations serving LGBTQIA+ communities. Nominations can be submitted through the Born This Way Foundation website through June 30, and final grant recipients will be announced by December 2025.
During Pride Month, Sephora will also host “Brave Spaces” in select stores for the second year. These areas will offer a welcoming setting where members of the LGBTQIA+ community and allies can create Pride looks with the support of trained beauty advisors. Brave Spaces will be present in Sephora stores across 74 cities and 21 global markets.
“We are proud to leverage the power of our brand and our community to raise awareness around inclusivity and to support the mission of the Kindness in Community Fund. We hope to make a big impact thanks to the mobilization of our community of 74 million members,” said Yeh.
The initiative will operate in 20 markets globally, including the United States, Canada, France, Germany, and the United Kingdom. The maximum donation cap for the U.S. market is $500,000.
For more information, visit www.sephora.com.
Source: Sephora
Dollywood Marks 40th Anniversary with Expanded Attractions and New Guest Programs
Photo Credit: Dollywood Parks & Resorts
PIGEON FORGE, Tenn., May 2, 2025 (ENTERTAINMENT INTERVIEWS) — Theme park company Dollywood Parks & Resorts has announced the celebration of its 40th season. Originally launched in 1986 by entertainer Dolly Parton and partner Herschend Family Entertainment, the park has expanded into a nationally recognized destination featuring rides, live entertainment, lodging, and seasonal events.
Dollywood commemorated its anniversary with a media and season passholder event on-site, attended by Parton, Dollywood Parks & Resorts President Eugene Naughton, and Peter Herschend. The event included reflections on the park's history and a preview of its 40th anniversary retrospective show "Play On," set to debut during the celebration.
“I’ve always believed the Smoky Mountains are one of the most beautiful places God ever made, and I feel blessed to call them home. When I first dreamed of creating Dollywood, I had two simple hopes. I wanted to build a place that would bring people from all over to see the magic of the Smokies and, hopefully, fall in love with them just like I did. And I knew that when they came, they’d meet the folks who live here and feel the kindness and hospitality that make this place so special. I think that’s why Dollywood keeps being named one of the best theme parks in the world—it’s not just the beauty of the mountains, it’s the heart of the people who welcome you here,” said Parton.
Photo Credit: Dollywood Parks & Resorts
Recent additions to the park include The Dolly Parton Experience and the Wilderness Pass Restaurant, which opened during the anniversary weekend. Dollywood has also introduced a new parking facility and continues to expand its operations through a $500 million investment plan announced in 2021.
In recognition of its 40th season, Dollywood has launched a complimentary one-time ticket offer for children in Tennessee's foster care system, in collaboration with the state and the Department of Children’s Services.
The park has earned multiple awards in recent years. Since 2022, it has been named Tripadvisor's #1 Best U.S. Theme Park twice and was ranked on Forbes’ Top 300 Best Customer Service list in 2024. Additional accolades include Amusement Today's Golden Ticket Awards, USA Today rankings, and recognition from Newsweek and the National Amusement Park Historical Association.
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Upcoming events for 2025 include the Flower & Food Festival (through June 8), Smoky Mountain Summer Celebration (June 14–August 3), Harvest Festival (September 12–October 27), and Smoky Mountain Christmas (November 1–January 4, 2026).
Dollywood Parks & Resorts encompasses the Dollywood theme park, Dollywood’s Splash Country water park, DreamMore Resort and Spa, and HeartSong Lodge & Resort.
For more information, visit www.dollywood.com.
Source: Dollywood Parks & Resorts