Keith Urban Crowns Elroy as Winner of Old El Paso’s “Castin’ the Cowboy” CampaignAsk ChatGPT
Photo Credit: General Mills
MINNEAPOLIS, July 15, 2025 (ENTERTAINMENT INTERVIEWS) — Consumer food company General Mills has announced Elroy as the winner of its Old El Paso “Castin’ the Cowboy” content series. Elroy will appear in an upcoming national ad campaign as the brand’s new spokesperson for taco night.
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The content series concluded after a multi-week run that featured performances and themed segments centered around Old El Paso’s Tex-Mex product line. Elroy was selected by country music artist Keith Urban, who was involved in the campaign’s finale. The new ad series will begin airing this summer, with additional spots planned for the fall. Elroy’s campaign will promote Old El Paso’s products such as Stand 'N Stuff taco shells, Creamy Queso sauce, Original Taco Seasoning, and various dinner kits.
"When we launched ‘Castin’ the Cowboy,’ our goal was to celebrate the spirit of taco night in a way only Old El Paso can. From our bold flavors to our versatile lineup of kits, shells, sauces and seasonings, we're all about making mealtime memorable, and bringing back our singing cowboy was just the beginning. Fans will want to keep an eye out for where Elroy shows up next!" said Jenny Jonker, Brand Experience Manager at Old El Paso.
Old El Paso is part of General Mills’ portfolio of consumer brands. General Mills reported $19 billion in net sales for fiscal 2025.
For more information, visit www.generalmills.com.
Source: General Mills
Old El Paso Partners with Keith Urban for “Castin’ the Cowboy” Talent Campaign
Photo Credit: Old El Paso
MINNEAPOLIS, June 19, 2025 (ENTERTAINMENT INTERVIEWS) — Consumer goods company General Mills, through its Tex-Mex brand Old El Paso, has announced the launch of “Castin’ the Cowboy,” a campaign aimed at finding the next cowboy-themed ambassador for taco night. The content series features country music artist Keith Urban, who will provide commentary as 10 performers compete for the role.
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The campaign showcases a variety of musical performances, each contestant bringing their own interpretation of the cowboy persona in a bid to represent Old El Paso in its upcoming marketing efforts. Fans are invited to follow the series on Old El Paso’s social media channels and participate by voting for their favorite candidate.
“Watching our touring crew demolish a table full of tacos is like being at a huge family gathering. Good food, big personalities, and a great atmosphere – that’s what being on the road is all about. So, when Old El Paso approached me with their ‘Castin’ the Cowboy’ campaign, it felt like the perfect way to combine the two,” said Keith Urban, according to the company.
“There’s never been a better time to bring western flair to the dinner table. With the current country-themed trend, it felt like the perfect time to tap into our own Tex-Mex roots. Old El Paso has always been about bringing bold flavor and fun to the table, and Keith brings the perfect mix of heart, humor, and star power to help us celebrate taco night in an unexpected way,” said Jenny Jonker, brand experience manager for Old El Paso.
Urban is expected to select the winning contestant later this summer. Fans who correctly identify the winner will be eligible for prizes, including a signed Old El Paso cowboy belt buckle and taco-related merchandise.
For more information, visit www.generalmills.com.
Source: General Mills